Why My Website DA and Rankings are not improving
-
It's been about 3 months my Website DA and Ranking are constant. What should i do about it?
I am generating good quality links and syndicating Content in different website but no Help.
-
@rashmibhardwaj86 If your website's Domain Authority (DA) and ranking have plateaued despite your efforts in generating quality links and syndicating content, it might be time to reassess your strategy. Consider diversifying your content types or exploring new platforms for syndication. Additionally, focus on optimizing on-page elements like meta tags and content relevance. Engaging with your audience through social media and fostering relationships with influencers can also help boost visibility. Regularly monitoring analytics and adjusting tactics accordingly is key to staying competitive in the ever-evolving digital landscape.
-
It can take a long time for a businesses rankings to improve, so a common mistake businesses make is thinking they can adjust the on page SEO on say the homepage and an overnight instantly the seo will improve, however it doesnt work like this
For example, it took us many years to get a company that offers garden offices onto the first page in Bristol and Bath because it's so highly competitive.
Therefore, you have to put in a lot of work to improve the seo. This often means a lot of work over a sustained period.
-
When you syndicate content, you give one of your articles to another website. They publish it on a page and their page begins to rank in the SERPs for the keywords of the article. If their website is more powerful than your website they are most likely going to rank above you in the SERPs for the root, short tail and long tail keywords. Even if they give you a link in the article, their page is going to rank above your page in the SERPs.
If you give one of your articles to several other websites and they publish it, the result will be several pages in the SERPs with your article. What happens then, is Google sees all of these identical articles. They don't like that and they will filter most of those articles and send them to the supplemental index - where they will get almost no traffic.
Some people will argure.... "I published my copy of the article first and Google will rank me better or they will not filter my page." From my experience, those people are wrong much of the time at best and most of the time at worst. I know this for a fact because I have published articles given to me by other people and my site almost always outranks their site in the SERPs after I publish. I warn them that this will happen, and let them know if I publish their article I will not remove it. After that, they don't offer me any more articles.
Syndication should be done for one reason. You have a message and you want to get it out everywhere. For that purpose you can give your article to a lot of other websites and they will display it to their audience.
However, if you are trying to monetize a website, syndicating articles will most likely be damaging to your rankings for these reasons. 1) your articles on other websites will outrank you, 2) sometimes your article on your website will be filtered, 3) if Google sees that you are trying to build links from article syndication they might turn off the value of those links or even use them as part of a penalty, and 4) if you give lots of the articles on your website to other websites Google might see your site as "having nothing unique" and demote your entire site in the rankings.
-
Can you please explain this a little further ?
-
Hi Rashmi,
On the one hand, you should not set DA as a KPI. Improving you DA won't assure you better rankings nor more impressions.
On the other hand, links are on one part of an SEO strategy. I'd suggest you to start taking a deep read to some of the best tutorials out there. Here im listing some of them:
- Search Engine Optimization (SEO) Starter Guide - Google Search Console Help
- The Beginner's Guide to SEO - Moz
- A Complete Guide to SEO: What You Need to Know in 2019 - Search Engine Journal
- A Simple 7‐Step SEO Tutorial for Beginners - AhrefsHope it helps.
Best luck.
Gaston -
All of that syndicated content is putting competition in your SERPs and wasting your time. Stop it and build your own website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Rankings nos showing up?
My crawl was on Thursday and I am still not seeing any keyword rankings? This is happening to two different campaigns I have running. Is there something I need to do or is there something going on with the tool? Thanks,
Moz Pro | | hottwigg0 -
How to increase ranking on google by using pro seomoz
Hi Team, I am trying to get good rank on this 2 keywords, gift card http://www.giftbig.com/gift-cards.html and gift vouchers http://www.giftbig.com/gift-vouchers.html, can anyonw suggest me how to rank on these 2 keywords. Now I m using SEO moz pro to get the solution.
Moz Pro | | Joydeep_das0 -
Apparent discrepancy on overseas Google results in Rankings
Probably a very noob question this ... I'm based in the UK and have just set up a campaign which includes Google US. There seems to be a discrepancy between some of the rankings found by SEOMOZ and what I see when I simulate the actual search using Adwords > Ad Preview. For example, a particular term shows "not in the top 50" for Google US on the rankings page of my campaign in SEOMOZ. But my US colleagues say that when they run the search they see us on page 1. And when I simulate the search via Adwords Preview, I also see our site ranking well on page 1. I'd like to understand why the discrepancy 🙂 Thanks for any advice. Gord
Moz Pro | | Gord690 -
SEOMoz Ranking section only showing my Homepage
My competition has a few pages showing for each term, but only my homepage shows for those terms. My SEO shouldn't be so bad that no inner pages show. What's happening? Do I have something set up incorrectly?
Moz Pro | | Ocularis0 -
When is the new SEO moz Rank Tracker tool coming?
Anyone know when is the new SEO moz Rank Tracker tool coming? Getting a little flustered with the rank tracker tool, its bit annoying doing one by one. 😞
Moz Pro | | waheeed0 -
What's been the best SERP rank tracker for you?
I do a lot of my SERP ranking tracking via Aaron Wall's Rank Checker, but I'm realizing it's taking up too much time. I was looking at Raven's tools and a few others. What's been your favorite thus far? If you do reply, can you talk about: price capabilities time savings b/c of it graphical UI other thoughts I like SEOMoz's UI, but I can only manage 5 domains and I don't have a huge budget yet. Also, if there's a rank checker out there that incorporates google places results, that would be great too! Maybe too good, eh?
Moz Pro | | SeattleOrganicSEO0 -
Why do I see different ranking results for Bing and Yahoo?
If Bing is running the Yahoo search results then it seems to me the ranks for both Bing and Yahoo should be the same. So why are my SEOmoz ranking reports showing different positions for each?
Moz Pro | | Thos0032 -
Ranking better
Hello there, I am after some specific guidance on how to rank well for the keyword ‘Translation Services’. I have managed to get the site www.pstranslation.co.uk to page 2 of google UK for this key term. The difficulty is I seem to have run out of steam now on how to get higher rankings. After spending a considerable amount of time creating content and gaining links I managed to get the site from around page 15 on google uk to page 4 then to page 2. That’s where it seems to have stopped. I (think I) have got the onsite SEO pretty well nailed. I have got some good linkable content (http://www.pstranslation.co.uk/infog_languages.html,http://www.pstranslation.co.uk/language_resources_indus.html) and have plans to produce a more. Experience working within the language industry tells me that a top 3 position on page 1 for this keyword can very lucrative so my main focus of SEO is to rank well for this key phrase. There is a very good chance you reply will simply be get more (better) links and if it is that’s fine but is there anything else I can do? Am I missing a very obvious trick anywhere? Looking forward to your reply.
Moz Pro | | bigtimeseo0