PA and PD better than my competitors is a way to rank better?
-
I got a site that stuck in last position of google's first page.
My on-page is grade A for this particulary page, i got links for that page too.
But My competitors PA and PD is better than mine, not too much, but it is.
If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors?
Thats the factor that i have do cara abour now?
-
Keep in mind da and pa are not so accurate anymore since people are using the disavow tool. Also keep in mind the google cares more about quality, anchor texts and relevance then just da and pa. So be careful if you are just chasing the da and pa.
-
I love this idea! Combining social media and getting some authority links helped me outrank some competitors.
-
Best thing to do is make sure your site structure and code is clean and fast. Optimize your pics with alt tags, and use the lowest image size possible so speed of loading is quick.
Also measure your analytics and review your time on site and bounce rate. If google sees that people visit your site and immediately leave, this tells them your site is not relevant for that specific keyword.
You will also want to make sure that you consistently add new and relevant content throughout your site. Google seems to like deep sites. That is why internal linking is important.
Get reviews for your site from clients or customers from Google, Yelp etc.
Good Luck
-
Short answer to your question, yes.
A quick question to everyone who says update the content, that is fair enough, but whenever we undertake a site wide update/slight content addition/change it seems we get hit with a filter/penalty.
Sort of like "your site is changing, we need to wait until you stop to rank you properly"....it's really weird.
Although I wonder if it has more to do with slight title tag changes too, any thoughts, anyone?
-
I have actually used these (I call) "trust building strategies to rank", it was a wise decision! IMO and experience trust is the most important factor for ranking.
I am beating my competitors for most of our main keywords. See Attachement, we are only targeting relevancy and building trust.
?action=view¤t=Screenshot2012-04-16at10114PM.png Screenshot2012-04-16at10114PM.png
-
Agreed!
-
I have seen many cases where the 1st position holder has PA and DA less than the lower ranked ones, however, it definitely does help a great deal to see your site and page authority generally. Just putting it out there so you don't expect to automatically rank higher if/when your PA DA increases
-
Hi Rafael,
Yes, look to primarily focus on the PA and look to continue to build relevant links to your site page focusing on the relevant anchor text to be used.
It might be worth running Open site explorer too and monitor the current external links (as well as internal) point to the specific page and look to engage within existing websites already linking to you but ask them to modify the anchor text?
Simon
-
Hi there Rafael!
It seems that JoelHit is referring to making sure that you have uniquely written content on your home page if that is what you want to improve in rank, provided that you're already working on the backlink issue.
I'd strongly recommend going through OSE to review your competition's highest backlinks for DA/PA and working to get some for yourself.
Best of luck!
-
For pages that have similar link metrics and are competing for the first page rankings I would really recommend to focus on the social metrics as of late they seem to be what helped me get my clients from top 5-9 to 1-3.
If you give more information about the page and keyword we can do further analysis and see what you lack from the puzzle. But you can do that yourself too ..
Check here :
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
If u are missing a piece of the pie simply do work on it and get to the top.
-
Hi Rafael,
On the subject of updating content, there are a couple of basic things you could think about that will help send a signal to the search engines that tells them the content on your site is kept current and therefore more likely to be relevant.
- Take a look at your existing pages and see if any of the content can be updated. There is an old blog post from Rand which talks about this and is still very relevant
Headsmacking Tip #11 - Refresh Legacy Content for a Rankings Boost
Paddy Moogan also talks about this strategy in a post from earlier this year
Actionable Link Building Strategies
- The second option is to look for opportunities to build new content (which can serve the dual purpose of helping to build more of those back links you want)
On the subject of building more links, yes, that will help improve your PA & DA, but be clever and thoughtful about the way that you do this. Don't just go for every link that crosses your path - work to get better quality links rather than just going for quantity.
Hope that helps,
Sha
-
What do you mean update the content?
cuz my page is static, what king of content can i put in a page that is static, you know what i mean?
Any tips?
-
Make sure you link to that page from other pages on your site to from within content if you have not done so already. This may provide a quick win while you do your link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to check the amount of people who read a news article I featured in?
We are working on a client's PR, and we managed to get them in a news article online. Are there any tools out there that help us measure how many people saw the article?
Competitive Research | | Undergrnd0 -
How important is a keyword rich domain name for ranking?
I've read that Google has lowered the relevancy of a keyword rich domain name in recent years, but I have a scenario with a client that makes me think otherwise. My client has a particular phrase that they're trying to get rank for and are currently in position 3 of Google. Their primary competitor has position1. Using the Keyword Analysis in Moz Pro, my client has a competitor beat out in Page Authority (45 vs 36), # Root Domains Linking to Page (98 vs 9), Domain Authority (35 vs 24), and # Root Domains Linking to Domain (122 vs 15). The main difference is that the competitor has the exact phrase as part of their domain. Other than that, the phrase (on my client's site) is used in title tags, heading tags, and throughout page content. I can provide additional information if necessary, but does anybody have any general advice about this scenario?
Competitive Research | | robotninja0 -
2 sites with low DA and PA and unoptimised <title>outranking everyone for competitive search term - How ?</title>
Im doing some keyword research for a new client, Ive found 2 anomalies for competitive search terms where sites with unoptimised <title>tags, poor backlinks and other stats, (compared to the other sites listed in the SERP) are out ranking everyone and claiming the #1 spot</p> <p> The 2 search terms are :</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8">Interior designers London</a>- #1 new-id.co.uk - <a href="https://moz.com/researchtools/ose/links?site=new-id.co.uk&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8#q=interior+designer+london">Interior designer London</a>- #1 nstudio.co.uk - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnstudio.com%2F&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> </ul> <p> (interestingly they hardly rank at all for any modification of those search terms)</p> <p> The only thing i could think of is that they both had some really good links using that exact anchor text, but ive been checking OSE for the past month both in the backlinks and the just discovered but couldnt see anything like that.</p> <p>I conducted the SERP checking from a laptop with a broadband connection based in London, although im not very local to either of these locations im about an 8th of the cities distance away from one of those location and about half a cities distance away from the other. So i dont think its a local skew thats causing the SERP rankings.</p> <p>For both sites i can see they had old domains which now redirect to the them :</p> <ul> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">New-id.co.uk = </span><span data-mce-mark="1"><a href="http://newidinteriors.com/">newidinteriors.com</a> - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnewidinteriors.com&no_redirects=1&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - PA1, DA1</span></p> </li> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">Nstudio.co.uk = intarya.com - <a href="https://moz.com/researchtools/ose/links?site=www.intarya.com&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - Da 32, PA43</span></p> </li> </ul> <p> Although the intarya domain was quite strong with good backlinks (but nothing above par comapred to the other sites the nstudio.co.uk site is now outranking, the anchor text was mostly natural with only some keyword anchor text from PA1 pages. </p> <p>The <a href="http://newidinteriors.com/">newidinteriors.com</a> didnt seem to have a backlink profile, both PA1 and DA1.</p> <p> Ive taken screenshots of the SERP pages below, but feel free to dig further</p> <p>Any idea what's going on here ?</p> <a download="HWkjmDf.png" class="imported-anchor-tag" href="http://i.imgur.com/HWkjmDf.png" target="_blank">HWkjmDf.png</a> <a download="A70jXse.png" class="imported-anchor-tag" href="http://i.imgur.com/A70jXse.png" target="_blank">A70jXse.png</a></title>
Competitive Research | | mike8780 -
Why does this site atlantapestcontrol.com rank so high?
I have been doing competitive research on the keyword phrase "atlanta pest control" this website atlantapestcontrol.com is #1. Why? The number 2 website makes some sense for its rank, but this one does not.
Competitive Research | | SammyL300660 -
Which top 10 organic results are my competitors?
Hi all, This is a question about whether the top 10 ORGANIC Google results for a broad match is your competition, or whether it's the top 10 for a phrase match, or an exact match. I'm a newbie here but not a newbie to the world of SEO. I hope to be able answer just as many questions as I ask 🙂 QUESTION: If a customer comes to me and says, "hey, who's my (organic) competition for wedding present?" and I want to use Google to get the top 10 organic results, do I use a broad, phrase, or exact match? It seems many people think an exact match is the way to go but I think they were more referring to Adwords results / competition. I'm not trying to determine search volume for Adwords or even the search volume for organic results... I'm only interested in the top 10 competitors in the organic results. No one types in "wedding present" (with inverted commas" when doing a search in Google, so surely to see who ranks organically for wedding present I'd want to simply type in wedding present (no inverted commas, aka broad match). I understand all the concepts about how Google results cary whether you're logged in, etc, etc so I don't want to get distracted by that. And I know there's a bunch of tools we can use like the SEOMoz Keyword Analysis Tool. But I just want to know specifically what people would use (broad, phrase or exact) to look at the top 10 organic competitors are when doing a manual search in Google.
Competitive Research | | eatyourveggies1 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
Why is this site ranking #1?
I've done extensive research into http://www.maggiesottero.com/ and cannot come up to any definitive conclusions as to why this site is ranking #1 for the term "wedding dresses." The page is not optimized for the keyword. **Any thoughts? **
Competitive Research | | craigsmith3330 -
Google Page Rank not working?
My Google PR in the toolbar has not worked since last night? Is it on my end or is anyone else have the same issue??
Competitive Research | | Robbie82990