PA and PD better than my competitors is a way to rank better?
-
I got a site that stuck in last position of google's first page.
My on-page is grade A for this particulary page, i got links for that page too.
But My competitors PA and PD is better than mine, not too much, but it is.
If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors?
Thats the factor that i have do cara abour now?
-
Keep in mind da and pa are not so accurate anymore since people are using the disavow tool. Also keep in mind the google cares more about quality, anchor texts and relevance then just da and pa. So be careful if you are just chasing the da and pa.
-
I love this idea! Combining social media and getting some authority links helped me outrank some competitors.
-
Best thing to do is make sure your site structure and code is clean and fast. Optimize your pics with alt tags, and use the lowest image size possible so speed of loading is quick.
Also measure your analytics and review your time on site and bounce rate. If google sees that people visit your site and immediately leave, this tells them your site is not relevant for that specific keyword.
You will also want to make sure that you consistently add new and relevant content throughout your site. Google seems to like deep sites. That is why internal linking is important.
Get reviews for your site from clients or customers from Google, Yelp etc.
Good Luck
-
Short answer to your question, yes.
A quick question to everyone who says update the content, that is fair enough, but whenever we undertake a site wide update/slight content addition/change it seems we get hit with a filter/penalty.
Sort of like "your site is changing, we need to wait until you stop to rank you properly"....it's really weird.
Although I wonder if it has more to do with slight title tag changes too, any thoughts, anyone?
-
I have actually used these (I call) "trust building strategies to rank", it was a wise decision! IMO and experience trust is the most important factor for ranking.
I am beating my competitors for most of our main keywords. See Attachement, we are only targeting relevancy and building trust.
?action=view¤t=Screenshot2012-04-16at10114PM.png Screenshot2012-04-16at10114PM.png
-
Agreed!
-
I have seen many cases where the 1st position holder has PA and DA less than the lower ranked ones, however, it definitely does help a great deal to see your site and page authority generally. Just putting it out there so you don't expect to automatically rank higher if/when your PA DA increases
-
Hi Rafael,
Yes, look to primarily focus on the PA and look to continue to build relevant links to your site page focusing on the relevant anchor text to be used.
It might be worth running Open site explorer too and monitor the current external links (as well as internal) point to the specific page and look to engage within existing websites already linking to you but ask them to modify the anchor text?
Simon
-
Hi there Rafael!
It seems that JoelHit is referring to making sure that you have uniquely written content on your home page if that is what you want to improve in rank, provided that you're already working on the backlink issue.
I'd strongly recommend going through OSE to review your competition's highest backlinks for DA/PA and working to get some for yourself.
Best of luck!
-
For pages that have similar link metrics and are competing for the first page rankings I would really recommend to focus on the social metrics as of late they seem to be what helped me get my clients from top 5-9 to 1-3.
If you give more information about the page and keyword we can do further analysis and see what you lack from the puzzle. But you can do that yourself too ..
Check here :
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
If u are missing a piece of the pie simply do work on it and get to the top.
-
Hi Rafael,
On the subject of updating content, there are a couple of basic things you could think about that will help send a signal to the search engines that tells them the content on your site is kept current and therefore more likely to be relevant.
- Take a look at your existing pages and see if any of the content can be updated. There is an old blog post from Rand which talks about this and is still very relevant
Headsmacking Tip #11 - Refresh Legacy Content for a Rankings Boost
Paddy Moogan also talks about this strategy in a post from earlier this year
Actionable Link Building Strategies
- The second option is to look for opportunities to build new content (which can serve the dual purpose of helping to build more of those back links you want)
On the subject of building more links, yes, that will help improve your PA & DA, but be clever and thoughtful about the way that you do this. Don't just go for every link that crosses your path - work to get better quality links rather than just going for quantity.
Hope that helps,
Sha
-
What do you mean update the content?
cuz my page is static, what king of content can i put in a page that is static, you know what i mean?
Any tips?
-
Make sure you link to that page from other pages on your site to from within content if you have not done so already. This may provide a quick win while you do your link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's a good way to get started with competitive research?
Hi all, SEO noob here. I'm doing an audit for a firm that makes specialized accounting software. It's a relatively new firm, with a barebones website. My client has identified three direct business competitors. In addition, I see indirect competitors (such as product reviews) on the SERP for a relevant keyword phrase. I want to provide actionable advice for my client. What information should I present? I'd like to help my client understand: Why my client's competitors are outperforming them on the SERPs What my client needs to do to overtake their competitors What information should I present to my client? Thanks, all.
Competitive Research | | AndyKubrin0 -
The same page ranking twice in the top 10?
Whilst doing a SERP analysis for a particular phrase, i noticed that the same page is ranking twice in the top 10. I've known of the same domain ranking twice with different pages which makes sense but to see the exact same URL ranking twice is a new one for me. Has anyone seen this before too and know of reasons why this would happen?
Competitive Research | | jamiemonteathaegon0 -
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
Why is my competitor's site ranking #1?
I'm about to work for a local business website that offers cleaning services and products. The keyword they want the most is ruled by a very odd site; My client's competitor's site has been around for 7 years. (Less than the average of it's competitors. Less than my client's) Has 1 backlink. Lower PA MR MT & DA than any other in the SERP. It's a 1 page site made with Flash. They do not have FB or Twitter accounts. So I thought maybe they were ranking so well because of their traffic. But neither my client, me or my coworkers have ever heard of this company. And yet, they are ranking #1. And the only thing I notice that might have helped is that the title of their page is the exact keyword and nothing more. Any ideas?
Competitive Research | | Eblan0 -
How to find a neutral rank for a webpage a keyword term?
Hi!
Competitive Research | | lilactree
I'm sure this has been answered here already - I'm just not searching for the right words. I'm trying to find the ranking for a website for specific terms. Being that the search engine remembers what I search (I try to log out, privately browse, etc), everything matters and impacts my search. I'm trying to see what a website ranks for a person who has never visited that website before, or doesn't have other factors influencing the result. I tried the keyword research tool, and while that seems to deliver what I'm after, it only gives 1-10. Even though these are the coveted positions 😉 I'd like to know if a website isn't ranking there, and is further down. We track the progress made after work is done to a page, to see if it moves up, and what other tweaks we need to make to improve the rankings and attract clicks. Thanks!0 -
What is the best way to know your accurate ranking on google? what analytics are most trustworthy?
with seomoz, i rank on google in one spot. With market samurai, I rank in another spot, With KPMRS (or whatever) i rank another place. But then when i just type my keywords into google, it puts me in a whole different world... am confused... and the client i am trying to help rank higher is confused. Thanks for any help you can offer be blessed bd
Competitive Research | | creativeguy0 -
Sites With Duplicate Content Ranking Way Higher
The site I am writing about is easendtorontohomes.com I don't get it. I see that some of my competitors have more inbound links and have been around longer. Their SEOmoz trust etc is also higher. But I don't get how many could possibly be ranking higher since they're sites are all template based site via Web Tech Design and the content is duplicated from one to the other. The other weird thing is that they do everything wrong - they stuff their keywords tag, some of them use the same keywords/meta data on every single page, some of them don't even have meta tags, some of them don't even have a blog with ANY original content. Apart from listings EastEndTorontoHomes.com has TONS of original, well-researched, and keyword rich content. I just don't get it. Is it possible that google has some sort of relationship with that company? Or am I totally missing something? Some of these sites include: tinasmith.ca, mikeclarke.com, teamkassen.com
Competitive Research | | annasus0 -
How does this domain / page rank for this particular term?
Hi everyone, I'm wondering whether someone can enlighten me as to how a particular page / domain is ranking for a term that the page appears to be in no way optimised to receive traffic to. The search engine is Google Australia and the Search Term (albiet low volume) is "Bunbury Builders" the top organic result is the homepage for "Content Living" www.contentliving.com.au/ There is one single mention of Bunbury on the page (as a phone number in the footer of the page). I've disabled javascript, css, and spoofed my user agent as Googlebot and I can't see anything suspect going on here at all. I also ran the domain through open site explorer and I couldn't find a single anchor text reference to bunbury directing visitors back to this domain. We haven't yet begun targeting this term, but I was curious to see (for my own education as much as anything else) how they were achieving this ranking position. Any feedback would be appreciated.
Competitive Research | | NaomiC0