Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
-
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
-
Exactly, this tool is perfect for this!
-
Using the on-page report card tool helps alot. As long as you take it's advice, you should be in good condition. I use it all the time to double check my work.
-
It's not so much about keyword frequency as it is about prominence and density. First and foremost, use your keywords in the most prominent locations on the page: title, alt tags, strong tags, H1 tag, URL. Then naturally use them in your content.
Density just means it should be the most used word across your site. In GWT, your keyword report shows you the words used most on your site. Your keywords should be at the top. Whether that takes 5 times per page or 50 times per page depends on how many other phrases you are using regularly, how long the page is, etc.
Key is just use it in the prominent locations and naturally incorporate them into your content. Don't use any other word or phrase more often than your keyword and you are fine as long as it is the most prominent phrase you use.
-
This post by Rand should answer your question. He covers every page section:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many internal links should a (sub-)page maximal have?
What would the effect of having too much be? Does google stop crawling after a number and punish more internal links?
On-Page Optimization | | brainfruit0 -
Renamed a page and created a 301, page lost its rankings.
We changed a page name to fall under the root of our site from domain.com/page1/page301d/ to domain.com/page301d/ and after 2 weeks it still is not back to its #3 position. Now it is on the bottom of page 3. I cant figure out what im doing wrong here. The original .com/page1/ that this page fell under was removed totally and redirected to antoher page that was more relevant. I went ahead and re-enabled this page and its contnent, because the page was linking out to the page we 301d. This page we re-enabled had about 150 links poitning to it and therefore i was thinking that maybe the link juice from this page (or relevancy) via an internal link was helping it rank. This was updated about 6 days ago and the internal link is back Any other ideas why this might not be working. Ive checked all the 301s, content has not changed on the page. We have updated the strcuture for many pages. Instead of having the pages in question fall under anotehr page, they all fall under the root and its sub content is now only 2 levels deep , instead of being 3. hope that makese sense.
On-Page Optimization | | waqid0 -
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Too many posts in a category?
Does having a post in too many categories have a negative effect on SEO? I have some posts in around 15 categories on my site.
On-Page Optimization | | SamCUK0 -
Which redirect to use when redirecting to https page from http page
I have one form under https which is redirected from the regular http page. this site was not made by me and I am trying to understand if the way it was redirected using 302 redirect is a problem Thanks
On-Page Optimization | | ciznerguy0 -
Page Analyzer & Page 1
I follow the recommended things from the Page Analyzer or Grader, and I am like position #40, so how do I get to page #1 as a minimum.
On-Page Optimization | | sansonj0 -
Too many on page links on ecommerce site
I have an online store with 10 catagories, many of those have subcategories. I have a tree style navigation menu on the page. This helps people quickly find what they need. However, I end up with about 125 links on the page that way. Does google really penalize me for this? Is there anyway around this? Advice much appreciated!
On-Page Optimization | | bhsiao0