Does a site with only one blog post a month rank alright?
-
I manage multiple websites and want to start new ones but want to know if one blog post a month is acceptable for SEO since I'm worried about rank.
-
It does depend on the quality of the content marketing. If it's say 3000 words, and its really well written, is white hat and has a low bounce rate, this can help improve your organic SEO.
-
If your one post per month is the best post on the internet for its topic then you might be able to compete in a sleepy to semi-sleepy niche. If there is meaningful competition, then you will probably not get very far.
Twenty years ago, when the internet was new and competition was not stiff, I used to have a lot of sites. Today I have three and have three people helping me every day. These people are not noobs. We are doing great, but we are in the fight of our lives.
You must have enough writing talent and the resources to be competitive in your niche. Search for the keywords for which you want to compete and look WHO is there. Those are the people or companies that you must beat. Can you do it? Can you beat their content and their posting volume? If you look and you think you can beat them then go for it. But the more projects you have running the less competitive you are going to be in any one of them.
If I was starting out, I would put all of my effort into the site that best matches my expertise and talent. When I get it kicking ass then I would think about a second site, but then only realizing that working on the second site puts my first site at risk.
-
Gaston,
Thank you so much for the insight, it's greatly appreciated.
Cindy
-
Hi there,
The posting frequency is not that relevant as the content of the page you are posting. I wouldnt worry that much about strictly posting once a month.
My advice here is to focus on content, give users the content they are looking for when searching on Google.
This could be a good moment to refresh and have a deep reading on the beginner's guide to SEO - Moz and also to what google officially says in their Search Engine Optimization (SEO) starter guide - Google Search Console.Hope it helps, best luck.
Gaston
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redesigning a Site - What Optimizations are "Must Haves"?
I'm psyched - a client has just approved a complete redesign of their site! Feel like a have a little bag of gold in my hand, and want to spend it wisely. My question to you, fellow Mozzers, is what elements would you make sure to include a site to make it as optimized as possible? A few details about the site: 1. It is an informational site, designed to generate leads for a medical product. No products for sale, no e-commerce functionality needed. 2. The site has approximately 250 pages. Last site update was in 2009. 3. Videos are an important part of their marketing strategy. In addition to shortening their URL structure (some URLs have 6-7 folders, ugh), I plan to utilize schemas and incorporate mobile responsive design. What other areas would you prioritize for optimization? Thanks, Allie
Branding | | Allie_Williams0 -
Blogging/content strategy
While personal blogging & branding is pretty typical for those in a service/b2b industry, when it comes to CEOs/owners of retail businesses - not so much. We have a company blog right now that is heavy on company news and updates - and will be working towards being more informational/educational. But, in the meantime, it's difficult getting the ok to contribute to contributor based article/resource sites - such as http://smallbiztrends.com, since the business blog, by nature, is promotional. (our clients are both business & consumer) Assuming, we can generate enough content, my suggestion is to have the owner create a personal blog which will be purely information and educational, and use that blog to account for the owner's expertise and use those articles as means to get accepted as a contributor at highly prized sites. At the same time, we would still have a business blog that combines educations & company news/promotional. Does this seem like a sound strategy? or is it better to just build up the company blog as an educational resource. Will reputable sites be ok with an educational company blog?
Branding | | S.S.N0 -
One physical location but we serve 7 counties
I am a new business and I have one physical location but we serve 7 counties in CA how should I plan to list it?
Branding | | avimoz0 -
What if I have multiple sites? Do I need to register separately?'
I have 3 sites which has been running for 3-5 years. I've limited knowledge on SEO and some handholding is needed.
Branding | | FrankLaw0 -
What can i do to regain top 3 for local map listings if I already created a bunch of citation link to my site?
I got hit by a penguin refresh on Oct 5th and lost over 10 #1 rankings. I'm currently #4 on the places listing for my main keyword and really trying to regain top 3 position. I created a bunch of local citation with matching info and really piped out my map listing since it is 100% complete. I'm quite stumped on how to further optimize my map listing to where i can hit top 3 positions. Does anyone have any recommendations on this issue? Thanks Sam
Branding | | junkcars0 -
Impact on Global SEO of Losing One Regional Site
Hi, Plans are in place to have an affiliate company take over the marketing, sale, and distribution of our products in one region of the 35 that we currently operate in. The regional site is responsible for 10% of our overall global traffic. 26% of the revenue to that specific site comes from organic search traffic. The question is whether the loss of this traffic and these pages will have any negative impact on our global SEO status?
Branding | | Corel0 -
New Social Media Site + META Tags for User Profiles
I'm currently in the process of building a social media site and was deciding whether or not to add META descriptions/keywords for individual user profiles. After reviewing Facebook, I noticed that in the META Description field, user profile pages just inherited the values for Facebook (there were no META keywords); and, when I reviewed LinkedIn, there was no META description/keywords at all. After this investigation, I figured it might be a question best addressed to the SEO community. With that, what do you guys think? If you were building a social media site, would you have META description + META keywords for each user's profile? If so, what would be the best way to optimize the individual profiles so they rank highly within the search engines?
Branding | | NiallSmith0 -
Use blog.domain.com or socialbrand.com?
I've got a little bit of a dilemma. A company I'm working for has an ecommerce site that is moving to Volusion. It is impossible to add "domain.com/blog" so I am forced to use a subdomain in order to keep consistency. We are starting a push in Social media and have secured shorter handles for the brand to use on the different networks. One of the main goals originally for developing a blog is to build trust but since the domain names are so big (26 characters) and the ecommerce sites already have a good amount of trust building factors in them I am beginning to question my original plan. My question is this: If I go with a shorter brand recognized domain name to develop the blog on which is different than the ecommerce domain (keyword matched) will I loose too much trust and ranking opportunity because of the difference in domains. I know there isn't a golden bullet for this question but i would love to get you your take on it.
Branding | | BenRWoodard0