Product Schema Markup for All Products
-
Hi Team,
Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
-
thanks for the schema code .
I already try with my personal website .please have a look at the code seo company in dubai
-
It is a AspDotNetStorefront E-commerce CMS. These developer tools are helpful. I have looked into the dynamic schema markup blog, but am not sure it is the best to implement this if there are a lot of products. I might also consider trying to have a developer implement article markup for a drupal site. This has been helpful thank you.
-
I agree what is storefront I can't find a CMS called storefront?
If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.
SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.
One way:
https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
https://moz.com/blog/json-ld-for-beginners
You can use Cloudflare
https://github.com/cloudflare/doca/blob/master/example/product.json
https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/
https://www.cloudflare.com/apps/developer/docs/install-json/options
I hope I have been of help,
Tom
-
Thank you Tom,
We are on storefront currently. We had previously used the schema markup tool for some of their products. I have used Google markup helper and technicalseo.com resources before to create JSON-LD to fire in GTM for blogs, vidoes, how-to pages, etc but not for product pages. Mostly because I agree that it can be done in a better way. Maybe consulting with a developer to implement product markup is best.
-
HI
Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc. There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.
Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding. there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.
FYI
Google does NOT recommend Using Tag Manager to Implement Schema Markup.
John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.
While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.
https://www.cloudflare.com/en-au/products/cloudflare-workers/
It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.
just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.
https://www.google.com/webmasters/markup-helper/u/0/
Yes if you want to ad JSON-LD
Use any of the tools here
https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/
Convert to GTM
https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
You can add basic JSON-LD with
https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/
I use this to make this example
https://technicalseo.com/tools/schema-markup-generator/
GTM Friendly code
I hope I have been of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you use a seperate url for a interior product page on a site?
I have a friend that has a health insurance agency site. He wants to add a new page, for child health care insurance to his existing site. But the issue is, he brought a new URL; insurancemykidnow.com and he want's to use it for the new page. Now, I'm not sure I'm right on this, but I don't think that can be done? I'm I wrong? = Thanks in advance.
Technical SEO | | Coppell0 -
How to show number of products in your Google SERP?
I have used to rich snippet to my website & everything is working fine except showing the total number of products listed in the particular category. Check out the screenshot below: aH7XM
Technical SEO | | promodirect0 -
Has anyone had issues with Bazaarvoice and schema.org?
About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine. Does anyone have any advice or similar experiences? Thanks.
Technical SEO | | tripcentral0 -
Product Schema implementation
Hi Once you have added structured data to a web page, say adding 'product schema' to a product page how long can you reasonably expect before it take effects, ie. displays rich snippets ? Also in the case of product schema what triggers the display of the rich snippet ? is it a branded keyword and product title search or just a product title search or can it result from a generic keyword search too ? All Best Dan
Technical SEO | | Dan-Lawrence0 -
¿Seo issue with loading product images into an iframe?
Hi there, Recently, I modified the structure of my product page to load the images into an iframe, instead of using the img tag directly . The reason is because I wanteddd product videos(YouTube) to be shown in the same iframe. My question is: If the attributes of the images are correctly set, from a SEO perspective, Do you see any problem with that approach? I know Google bot wasn't very good crawling iframes in the past. Thanks a lot. Best regards.
Technical SEO | | footd0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Can you help me understand leveraging semantic markup
Hi, i am trying to understand about leveraging semantic markup but even though i have read the page on the link, i am still not sure of what it means and how i can use it in my site www.in2town.co.uk which has been built using joomla If anyone can help me understand then that would be amazing and help me understand how it would benefit my site.
Technical SEO | | ClaireH-1848860 -
Avoiding duplicate content with national e-commerce products and localized vendors
Hello 'mozzers! For our example purposes, let's say we have a national cog reseller, www.cogexample.com, focusing on B2C cog sales. The website's SEO efforts revolve around keywords with high search volumes -- no long tail keywords here! CogExample.com sells over 35,000 different varieties of cogs online, broken into search engine friendly categories and using both HTML and Meta pagination techniques to ensure adequate deep-linking and indexing of their individual product pages. With their recent fiscal success, CogExample.com has signed 2,500 retailers across the United States to re-sell their cogs. CogExample.com's primary objective is B2C online sales for their highly-sought search terms, ie "green cogs". However, CogExample.com also wants their retailers to show up for local/geo search; ie "seattle green cogs". The geo/location-based retailer's web-content will be delivered from the same database as the primary online store, and thus is very likely to cause duplicate content issues. Questions 1. If the canonical meta tag is used to point the geo-based product to the online primary product, the geo-based product will likely be placed in the supplementary indexed. Is this correct? 2. Given the massive product database (35,000) and retailers (2,500) it is not feasible to re-write 87,500,000 pages of content to sate unique content needs. Is there any way to prevent the duplicate content penalty? 3. Google product feeds will be used to localize content and feed Google's product search. Is this "enough" to garnish sizable amounts of traffic and/or retain SERP ranks?
Technical SEO | | CatalystSEM0