High Competitive Keyword
-
I am working on a keyword which has 72 difficulty score, I have tried getting quality links with high DA, also there is no any on page issue, landing page is loading very fast and fixed all site loading issues, the keyword is stuck on 3rd page of Google and shuffling between 20 to 30 but not ranking on 1st page,
I need expert opinions on it.
-
You're not competitive enough. For very difficult keywords, sometimes it takes whole teams of digital professionals (SEO people, Digital PR people, creatives and devs to execute design concept of 10x content, R&I dept) to secure such keywords. Trying to solo such a thing sounds like madness to me
Your best bet is to be honest with yourself. Google the keyword and see what comes up in positions 1, 2 and 3. What do they have that you don't? For example if the keyword was "car insurance" you'd see sites like Money Supermarket, Go Compare and Confused.com at the top. If you were a single car insurance company, you might say "but my page looks so much nicer! It has better design and SEO!" - newsflash, Google isn't looking to rank the pages with the best SEO
Sites like Money Supermarket and Confused.com are bound to rank at the top. By using them, a user can compare deals from hundreds or thousands of insurance companies and brokers. Sometimes the technology is the content, and no matter what words you write or what images you use you'll never ever beat it without significant investment
If you're struggling away alone, you might have to rethink what keywords you are going for. In 2020 SEO isn't just about links and bits of writing. It's about coming up with a unique product that no one else has, which users would prefer to the current industry norms. If you can't do that, you can't win
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to combine 2 pages (same domain) that rank for same keyword?
Hi Mozzers, A quick question. In the last few months I have noticed that for a number of keywords I am having 2 different pages on my domain show up in the SERP. Always right next to each other (for example, position #7 and #8 or #3 and #4). So in the SERP it looks something like: www.mycompetition1.com www.mycompetition2.com www.mywebsite.com/page1.html
Intermediate & Advanced SEO | | rayvensoft
4) www.mywebsite.com**/page2.html**
5) www.mycompetition3.com Now, I actually need both pages since the content on both pages is different - but on the same topic. Both pages have links to them, but page1.html always tends to have more. So, what is the best practice to tell Google that I only want 1 page to rank? Of course, the idea is that by combining the SEO Juice of both pages, I can push my way up to position 2 or 1. Does anybody have any experience in this? Any advice is much appreciated.0 -
Keyword Phrases - Can You Break Them Up?
Can you break up a search query across a sentence and have Google still recognize which query you are targeting? Let's say I'm trying to rank a page for the phrase "best haircuts calgary". Is Google's algorithm advanced enough to look at page title "Best Haircuts - Where To Get Them In Calgary" and know it's targeting the query "best haircuts calgary"? If it can't do this right now, I could see it advancing to this at some point in the future, which would then change the game quite a bit in terms of how creative you can get creating pages for queries.
Intermediate & Advanced SEO | | reidsteven750 -
Keyword Research: How best to target keywords without using a region as part of the search query.
When doing keyword research and trying to rank for a keyword. I am wondering if we need to localize the query by adding a city to it. For example Phoenix Web Design vs. just targeting web design since Google is localizing search results now. Then when creating content and optimizing the site do we just put the keyword in the title and page content or do we also add the region/city to the keyword phrase? Any insight would be appreciated.
Intermediate & Advanced SEO | | hireawizseo0 -
Keyword Position in Headings
Hi All, Where is the best place to position the keyword / keyphrase within a heading? i.e. for keyphrase Red Shoes Which of the below would yield better SEO results whilst ensuring readability to us humans. Latest fashions in red shoes.
Intermediate & Advanced SEO | | Mark_Ch
or Red shoes at an affordable price. Thanks Mark0 -
Building High PR Links
Would this technique work well for ranking? Get a relevant guestpost on a relevant site. Then send high PR links to that page to create pr3-5 relevant links to your main site.
Intermediate & Advanced SEO | | court120 -
How to deal with competition with a similar domain name as my client website?
How can I deal with other websites that have a keyword domain name similar to my client website? I get a few domains similar to my client domain name just to avoid the same issue, but there are a few others ranking for the same keywords and I don't want posible customers get confused with a similar domain name. I have social media (Facebook, Twitter, Linked in and etc), but they are not ranking on the first page. This is the situation: www.domain.com that would be my client's domain. And the competition: www.bestdomain.com www.thedomain.com www.domaincomapany.com And a few more. At this time my client is ranking #1 position, but all the others ar 1 or 2 positions bellow.
Intermediate & Advanced SEO | | jpgprinting0 -
Keyword Selection - Long Tail or not long tail keyword
Hi Friends, We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012" My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.? What strategy do yo suggest that when to use long tail and when to not. (when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
Intermediate & Advanced SEO | | alexgray0 -
Price Range: Top Notch Keyword Research
How many years would someone need to have to be experienced enough to provide a thorough job of providing me with keyword research? I am willing to pay for the best job but I don't want to be taken to the cleaners...especially by someone that may not be giving me the best effort or that is not qualified. ( I was just quoted $200 an hour from an 18 yr old today) We are getting ready to change our URL's and add keywords but I am not sure which terms to add and in what order. I have heard put the most important words first but I am not sure which are the most important. 🙂 By my research we only have about 5 keywords but I am not sure. (Excluding long tail)
Intermediate & Advanced SEO | | Boodreaux0