Duplicate content? other issues? using vendor info when selling their prodcuts?
-
When building content for vendors that we sell their products? best practices? ok, to copy and paste "about us" info? or will that be flagged as duplicate content.
-
Thanks for the help guys.
I am actually taking about vendor info not products. Like about us and history and summary of services and products offered. I know unique content is always best practice. Main concern is accurate content without using lots of resources. As well as not get penalized by google for duplicate content.
thoughts?
If i copy and paste 'about us" from a vendor that we see their products. What are the issues??
-
So it's generally not a best practice but definitely more par for the course in the eComm world. It's not uncommon to see sites that strictly use descriptions scraped from manufacturer feeds.
Ideally, your pages will contain 100% unique content. If this isn't possible, I generally advise clients to do the following:
- Find dynamic ways of adding unique content (similar products, categories etc)
- Add review functionality: This creates unique UGC content
- Have a better product page UX than your competitors. Emphasize key information in the design and ensure that all information required to decide on a purchase is on the page.
-
I would say it all depends on how much content you are copying. I would say if 10% of the content you have on the page is copied content from the vendor and 90% is original, you should be fine.
You might also be able to further differentiate it but taking the copied content and putting it into your own words. I don't know what business you're in, but for example, take the approach that a sales person working for your company would take when talking about the products. How would they describe the company (vendor) that makes it and what buzzwords do you use to sell the product?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does hover over content index well
i notice increasing cases of portfolio style boxes on site designs (especially wordpress templates) where you have an image and text appears after hover over (sorry for my basic terminology). does this text which appears after hover over have much search engine value or as it doesnt immediately appear on pageload does it carry slightly less weight like tabbed content? any advice appreciated thanks neil
On-Page Optimization | | neilhenderson0 -
I have an eCommerce Site with in some cases, 100s of versions of the same product. How do I avoid "duplicate content" without writing literally 100s of unique product descriptions for the exact same product?
For instance, one item where the only difference is the Sports Team Logo is different, etc... or It comes in a variety of color Variants. I'm using Shopify.
On-Page Optimization | | pstone291 -
Duplicate content from pagination and categories found in multiple locations
Hey Moz community, Really need help resolving duplicate content issues for an eCommerce utilizing Magento. We have duplicate content issues with category pagination and categories found in multiple locations. here's an example: "www.website.com/style/sequin-dresses" is also found at "www.website.com/features/sequin-dresses" *to resolve this issue do we just need to place a canonical tag on "www.website.com/features/sequin-dresses" pointing to "www.website.com/style/sequin-dresses"? In addition, the category "Sequin Dresses" also has pagination. to resolve duplicate content issues with pagination do we need to implement a rel=next/prev tag? (we do not have a view-all due to the amount of products featured) If anyone has experience with this or any insights on how to resolve these issues please let me know. Thanks!
On-Page Optimization | | LeapOfBelief0 -
Duplicate content on events site
I have an event website and for every day the event occurs the event has a page. For example: The Oktoberfest in Germany the event takes 16 days. My site would have 16 (almost)identical pages about the Oktoberfest(same text, adres, photos, contact info). The only difference between the pages is the date mentioned on the page. I use rich snippets. How does google treat my pages and what is the best practice.
On-Page Optimization | | dragonflo0 -
Using example.info when example.com is a link farm. Ok? Bad? Doesn't matter?
Second question of the day- I'm helping a friend with his law firm site. He is using example.info because example.com is being used by a link farm. Is this hurting his search efforts? Thanks
On-Page Optimization | | ahossom0 -
Exponentially Increasing Duplicate Content On Blogs
Most of the clients that I pick up are either new to SEO best practices, or have worked with sketchy SEO providers in the past, who did little more than build spammy links. Most of them have deployed little if any on-site SEO best practices, and early on I spend a lot of time fixing canonical and duplicate content issues alla 301 redirects. Using SEOMOZ, however, I see a lot of duplicate content issues with blogs that live on the sites I work on. With every new blog article we publish, more duplicate content builds up. I feel like duplicate content on blogs grows exponentially, because every time you write a blog article, it exists provisionally on the blog homepage, the article link, a category page, maybe a tag page, and an author page. I have a two-part question: Is duplicate content like this a problem for a blog -- and for the website that the blog lives on? Are search engines able to parse out that this isn't really duplicate content? If it is a problem, how would you go about solving it? Thanks in advance!
On-Page Optimization | | RCNOnlineMarketing0 -
How to get rid of those duplicate pages
Hi eveyone Just got my first diagnostics report and i got 220 duplicate page titles and 217 duplicate content pages. I know why this has happened it is because i did play about a bit and did originally have:- www.mydomainname.com/index.php/alpha Then i change the page path to:- www.mydomainname.com/alpha Then i change the page path to:- www.mydomainname.com/category/alpha So now when i get crawled i have 3x duplicate page titles, descriptions and page content. Even when i have put 301 redirects to my preferred domain path. Which is hurting my seo, right? How do i stop theold domains from giving me these bad reports? The site is on Joomla Thanks guys Oujipickle
On-Page Optimization | | oujipickle0 -
Does Google still see masked domains as duplicate content?
Older reads state the domain forwarding or masking will create duplicate content but Google has evolved quite a bit and I'm wondering if that is still the case? Not suggesting that a 301 is not the proper way to redirect something but my question is: Does Google still see masked domains as duplicate content? Is there any viable use for domain masking other than for affiliates?
On-Page Optimization | | TracyWeb0