My big and famous website is ranking worse than unknown sites, what to do?
-
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest.
But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo.
I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
-
Well, there are many reasons why your competitors are outranking your site. You should keep building links to your domain to outrank him and make sure your site speed is the same as their sites. Also, get a RankMath Plugin instead of Yoast.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting Traffic to a New Website - Looking for Ideas
I am working with a company that is launching a brand new website (for a new business they are creating). I am wondering what things people have done to try to start building traffic and/or awareness for the site.
Branding | | TopFloor0 -
What marketing/branding services can you recommend to get more awareness of my site?
I am a programmer, not a marketing or social media genius. It also takes A LOT of time to market your website properly. Are there services that people can recommend that can help get my site out there and known to people more. I am always working on the SEO part and that takes time to improve. Just looking for suggestions. Thank you!
Branding | | BrickPicker0 -
Effects of a long-term holding page/503 http code whilst site is being rebranded?
We have a client who is adamant that during the rebranding of their company and website, a holding page is put in place from August 5<sup>th</sup> till go-live date on August 21<sup>st</sup>. They don’t look like budging on the matter, therefore we are looking to set up a 503 HTTP code on the holding page to tell Google the site is down for maintenance and redirect all pages back to the holding page. The general consensus is that implementing this for such a long period of time will see Google de-index all pages and the site will lose masses of traffic as a result for a substantial time afterwards. It would be great to get some insight on best practice for this situation, how Google will determine the situation and the consequences of such actions. If you have any case studies of similar situations or have firm knowledge of how this scenario would affect the site, I would be delighted to hear from you!
Branding | | AndrewAkesson0 -
Which industry has the HIGHEST % of awful looking websites! ??
I have an auto upholstery client that wants a new website and some SEO work done here locally. I take to Google to check out the competition in some other states to get a feel for whats other sites are doing and I just spent 30 minutes looking at 53 different websites and I swear not a one of them is worth $20 Have you run into any industries that historically have terrible websites? Have a great Christmas everybody! Matthew
Branding | | Mrupp440 -
Do cuss words on social media sites affect ranking?
This is a hard one, I'm sure. In regards to search, I've read that Facebook pays close attention to verbs and that Google takes into account related words close to anchor text and search terms. Now I have the unique opportunity to work as the internet sales and marketing consultant for a company in serious need of brand reputation repair. The company has experienced a terrible fallout from a recent product recall. Unfortunately in this case, the company site has really strong reach, which means that our blog posts, product descriptions, and twitter comments can be found copied on hundreds of websites hours after they are posted. The most recent incident has associated our brand name with words like cheaters, scam, phoney, copycat, and other words that will certainly get filtered here. All my attempts to assure unconditional refunds and offer phone support get labeled as a desperate attempt to save the brand. No doubt, the company has issues but will surely overcome them in time. SEO Question: Should I close the Facebook page and set strong filters on a new page to delete the onslaught of negative comments or should we spend the time to clean up the current page? This is a difficult decision, as I know many companies like Hubspot, Mailchimp, and Rackspace actually look at Facebook pages to qualify business leads (no fans, go home). Damage control suggestions also welcome, but the crux of this issue here is how our brand name and product names will be associated with cuss words or negative terms and how this will affect our ranking in SERPs.
Branding | | kwoolf1 -
Is Google having trouble determining between two of my brand sites
I have a couple brand sites that our company uses and a couple of weeks ago one started to suddenly show up in the #1 position while searching for the other site via its brand. If I search for "collegexpress" our other site careersandcolleges.com is in the #1 possition. If I search for "collegexpress.com" it shows carrersandcolleges.com's title and description but links to www.collegexpress.com Could I have something messed up or is google confused with our two sites? In the past I am told that CollegeXpress referred to the careersandcolleges.com page but that has been there for many many years and this SERP change only started to show the first week in march of this year. I looked and there are a handfull of anchor text links from external sites using some form of the "CollegeXpress" brand linking to www.careersandcolleges.com but not that many, and they are not new. If I do a search the other way for "careersandcolleges" I see it correctly return is own site #1 but www.collegexpress.com is shown to me as #3. I checked and we dont have any redirects or mod rewrites between the two sites. They are on two different IPs Any help that can point me in the right direction would be greatly appreciated. Thank you.
Branding | | GeorgeLaRochelle0 -
Should your company's name be in the title tag of your website?
First of all, I would like to provide some background information. Our company is small. We are just now getting into SEO research and have been improving over a couple months of research. We are somewhere in the 500,000's in the world rankings. From what I understand, the title tag provides a great amount of weight to whatever keywords you set up. The words in the title tag are supposed to represent keywords that you want to be high in the search engines for, correct? Well, in our title tag, we have the name of our company. To me, this is a waste of space. No one is going to go to Google and search for our company's name because we are not that widely known. Looking back at our search history for customers, there has not been a single search for the company name. What someone is telling me, is that when we put our link somewhere, having the name of our company in the title tag strengthens the "link juice" we get from those links. Is this correct, or is it worth trashing the company name for another keyword to optimize?
Branding | | FrontlineMobility0 -
What tools do you use to submit a site to local yellowpages?
Hey all, two part question for you. Do you use any tools to automatically submit websites to local yellowpages (example: http://business.intuit.com/directory/marketing/100_syndication_sites.jsp)? and if so, what one and why? Are there any dangers to doing it this way? It seems that this might save a lot of time and be incredibly helpful to manage your brand profile pages in a centralized location. Also some tools that I am seeing incorporate brand monitoring (which you can do through a variety of tools I know). Anyways, thoughts? comments? tips?
Branding | | prima-2535090