How Google Determines Sitelinks
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Does anyone have authoritative information on how Google determines which links to use as sitelinks?
I thought I saw that Top Landing Pages was a metric Google used (in part).
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I think navigation probably plays a large part, as well as website structure. If you have clear navigation with obvious subcategories you are more likely to get these pages as sitelinks.
I have seen sites with no clear structure in the navigation have some strange pages picked for sitelinks - the pages were quite deep ones which kinda rules out PR or page strength.
I also know that Google needs to determine that these results will be useful to a users query, so that fits in there somehow.
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