Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Abnormally High Direct Traffic Volume
-
We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels.
I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
-
This post is deleted! -
@graceflack-0
Hi!
Check out this article which runs down a lot of the common reasons for traffic being labeled direct when it is not really and details steps to take:https://www.analyticsmania.com/post/how-to-reduce-direct-traffic-in-google-analytics/
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA4 account & property not showing in traffic property setup list.
Hi there, I've connected multiple client accounts to GA4 already, but three of our accounts that we have administrator rights to in GA4 are not showing up in our selectable accounts/properties list when logged in via Moz to add to the traffic settings area. Anyone else have this issue and find a fix?
Reporting & Analytics | | luminusagency0 -
Unsolved Landing pages report has no data even if I have ranking keywords and traffic
Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.
Moz Tools | | davidevans_seo0 -
Unsolved MOZ API to Google Data Studio
Dopes MOZ have anything like this? https://www.semrush.com/features/google-data-studio-connector/
Product Support | | WebMarkets0 -
What's Causing My Extremely Low Bounce Rate
My client's site that is reporting an under 10% bounce rate for all sources. Direct is the highest at 8%. I'm no expert in GA but wondering if there is a problem with the analytics/tag manager code on the site. I'm especially concerned about the GTM body script being in an iframe which I read could be trouble. <!-- Google Tag Manager (noscript) -->
Reporting & Analytics | | bradsimonis
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MWGMNW6"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) --> You can see all the source code here:
view-source:https://nfinit.com/0 -
Impressions clicks and traffic drop
Hello,
Reporting & Analytics | | SharonEKG
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them. i just cant put my finger what is going on. anyone got any idea what is going on?0 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
Referral Traffic from Google
Hello, I have a question about my company's new website. I've worked in SEO and studied Google Analytics results for a few years now but have never really come across something like this. I started in this position in January of this year and when I started breaking down the traffic sources in Google Analytics, I noticed most of the traffic was coming from Google.com as a referral source. I had never seen Google.com as a referral source before so I looked into options for what it could be. It was not a paid ad and our organic traffic was coming through in Analytics, Before I could get any further, our new website was launched (we switched CRM's to WordPress) and the referral traffic from google went from 2,966 in January of 2015 to 22 in February 2015. for more comparison, in February of 2014, the referral traffic from Google was 2,496. I expected a drop when we switched CRM's but we correctly re-directed all pages and created a new sitemap and our organic traffic is up since the switch (not enough to cover drop in referral). I thought at first this had to do with our Google sellers account being de-activated when we made the switch, but I quickly fixed this over a month ago and no change. I'm wondering if anyone has ever seen Google.com come through as a referral source in Google Analytics and if they we're able to figure out what it actually was. This would be a great help! Thank you, Alex
Reporting & Analytics | | RASEO1 -
Organic Traffic From...Mountain View, CA?
I've noticed something a little odd in my organic search traffic lately. Looking at several websites that target the Minneapolis area, I'm seeing some organic searches come in (typically using head keywords - no geo-modifier) from Mountain View, CA. There's no way we are truly ranking well on these terms in California, so it certainly feels like Google sniffing around. I was worried that perhaps they were checking into penalizing us or something, but we've actually seen upticks in search traffic lately. This traffic is not showing up in Google Analytics, just Adobe SiteCatalyst. In the past, spikes from random locations were probably some sort of crawler, like the preview bot, but these are coming in as searches with (for now) keyword data. Has anyone else seen anything like this?
Reporting & Analytics | | SarahLK0