Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Collections or blog posts for Shopify ecommerce seo?
-
Hi, hope you guys can help as I am going down a rabbit hole with this one!
We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store.
We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages.
Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this?
We have a quality blog with good unique content and reasonable domain authority so both options are open to us.
But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation.
On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger.
So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords?
All help gratefully received - thanks!
-
Hi,
To optimize SEO for your Shopify eCommerce site, both collections and blog posts are essential but serve different functions. Collections categorize products, enhancing user experience and internal linking, which helps search engines crawl and index your site effectively. Blog posts, however, are perfect for targeting specific long-tail keywords, attracting organic traffic, and building authority in your niche. Consistent blogging also signals freshness to search engines, which can improve rankings. A well-rounded strategy that incorporates both collections for organization and blog posts for content creation will likely produce the best SEO outcomes.
-
Hey there, Hope you are all doing well.
I inform you if you post blogs on Shopify and facing the google index issue. And this is effect on your website rankings. You will go to google search console and use the latest tool of search console named URL Inspection. It's function is Live test URL and Submit indexing request. It's help you for the index your posts and ranking.
Thanks.
-
Your query delves deep into the nuances of SEO, particularly in the context of Shopify Website Design, where both collection pages and blog posts can be powerful tools for organic visibility. Given your specific circumstances — a small product range, an authoritative blog, and a focus on user experience — the decision between creating additional collection pages or using blog posts for secondary high-sales-intent keywords is a fine balance.
Collection Pages: Google indeed prioritises collection or category pages, especially for e-commerce sites, as these pages often provide a comprehensive view of what the website has to offer. They're great for product-based SEO and typically perform well in converting users because they are closer to the "transactional" end of the buyer's journey. However, with a limited product range, adding too many collection pages might dilute their individual potency and make site navigation cumbersome, affecting UX.
Blog Posts: Blogs serve as excellent platforms for long-tail and informational queries. Given your blog's established domain authority and quality content, leveraging it to rank for secondary high-sales-intent keywords could be beneficial. The downside, as you mentioned, is the typically lower conversion rate compared to collection pages.
Recommendations:
Leverage Existing Assets: If your blog already has a strong reputation and domain authority, you might find quicker SEO wins by creating high-quality, keyword-focused posts that also link back to relevant collection pages.Test and Measure: Since you've made technical upgrades to improve your blog's conversion rates, why not test its efficacy with a few high-intent keywords? Use A/B testing to gauge performance.
UX Over SEO: While it's tempting to create additional collection pages for the Shopify SEO benefits, always consider your user experience. Too many categories can make site navigation confusing and may alienate users.
Hybrid Approach: You could create blog posts that deeply explore the secondary keywords and then link them to a 'featured' section on your existing collection pages. This way, you capitalise on the blog's authority while still pushing traffic toward high-converting pages.
Given the complexity and competing factors, perhaps a blended strategy that combines both collection pages and authoritative blog posts would yield the best ROI in the context of Shopify Website Design. Measure the KPIs rigorously to determine what's working best and adjust accordingly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection of 100 domain to Main domain affects SEO?
Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!
Intermediate & Advanced SEO | | anagentile0 -
What are the SEO ramifications of domain redirection?
Hi Moz Community! I was just trying to set up our global site and got this message: "Redirect detected
SEO Tactics | | Padmagandhini
We have detected that the domain bhaktimarga.org redirects to prodfront-coli.bhaktimarga.mediactive-network.net. We do not recommend tracking a redirect URL. Would you like to track prodfront-coli.bhaktimarga.mediactive-network.net for this campaign instead?"
6358703c-d8ef-4c0a-83a9-c948d370d743-image.png What's interesting is when you go to the site, Bhaktimarga.org, it shows our domain in the URL bar. Is this done for performance and masks the hosting provider domain? I haven't talked to website developers about this yet, but my main question is...Does this have any SEO ramification? Thanks so much,
Padma0 -
Unsolved Using NoIndex Tag instead of 410 Gone Code on Discontinued products?
Hello everyone, I am very new to SEO and I wanted to get some input & second opinions on a workaround I am planning to implement on our Shopify store. Any suggestions, thoughts, or insight you have are welcome & appreciated! For those who aren't aware, Shopify as a platform doesn't allow us to send a 410 Gone Code/Error under any circumstance. When you delete or archive a product/page, it becomes unavailable on the storefront. Unfortunately, the only thing Shopify natively allows me to do is set up a 301 redirect. So when we are forced to discontinue a product, customers currently get a 404 error when trying to go to that old URL. My planned workaround is to automatically detect when a product has been discontinued and add the NoIndex meta tag to the product page. The product page will stay up but be unavailable for purchase. I am also adjusting the LD+JSON to list the products availability as Discontinued instead of InStock/OutOfStock.
Technical SEO | | BakeryTech
Then I let the page sit for a few months so that crawlers have a chance to recrawl and remove the page from their indexes. I think that is how that works?
Once 3 or 6 months have passed, I plan on archiving the product followed by setting up a 301 redirect pointing to our internal search results page. The redirect will send the to search with a query aimed towards similar products. That should prevent people with open tabs, bookmarks and direct links to that page from receiving a 404 error. I do have Google Search Console setup and integrated with our site, but manually telling google to remove a page obviously only impacts their index. Will this work the way I think it will?
Will search engines remove the page from their indexes if I add the NoIndex meta tag after they have already been index?
Is there a better way I should implement this? P.S. For those wondering why I am not disallowing the page URL to the Robots.txt, Shopify won't allow me to call collection or product data from within the template that assembles the Robots.txt. So I can't automatically add product URLs to the list.0 -
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
Spam on Google SEO
Do you know any good tips to reduce spam and if spams have an on google ranking?
SEO Tactics | | easyjobber0