Unsolved SEO And Digital Marketing Training
-
Hi Everyone,
I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results.
Thanks
-
Hey fslpo! If you want to gain in-depth knowledge of SEO, I would highly recommend two resources: Hubspost Academy and Search engine journal. Hubspot Academy has an SEO certification course and provides multiple resources on different topics that go in-depth. Search engine journal is another great resource that has detailed articles on various SEO topics and strategies. It pairs these articles with valuable tools and resources that will help you get started in implementing the strategies it mentions. For example, SEJ has an article on guest posting that not only includes an explanation for the mindset you should approach guest posting with but also a Google sheet link to help you craft personalized emails to send to potential guest post website authors. I hope these help you out! Good luck with ranking your website! You got this!!
Best,
Janvi Arora
Content-writer -
For comprehensive SEO and Digital Marketing training, numerous online platforms offer valuable courses. Consider platforms like Coursera, Udemy, and HubSpot Academy, offering diverse courses in SEO, content marketing, and digital strategy. Google Digital Garage provides free courses, while LinkedIn Learning covers SEO and marketing essentials. Specialized providers like DistilledU and Moz Academy offer advanced training in SEO and related areas. Attend industry conferences like Search Engine Land's SMX for the latest trends.
Locally, check universities, colleges, or marketing agencies for workshops and courses. Explore self-study resources such as blogs from Moz, Search Engine Journal, and Google's SEO Starter Guide. Books by experts like Rand Fishkin and Neil Patel provide in-depth insights.
Evaluate the training's alignment with your skill level and business objectives. Continuous learning is crucial in the dynamic SEO and digital marketing landscape. Whether through online courses, specialized providers, local institutions, or self-study resources, investing time in diverse learning avenues will enhance your expertise and effectiveness in the field.
-
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. Unlike traditional marketing methods that rely on print media, television, or radio, digital marketing leverages online channels and electronic devices.
-
@fslpso Try Learning from You Tube SEOs. Once you are familiar with the Basics, you opt for Paid Programs. I had the smiliar Issue while working for Top Caption Ideas . I joined a SEO Program i found on Google and i have been impressive in SEO since then.
-
@fslpso
I completely understand your frustration with the lack of in-depth knowledge and hands-on training in the courses you've attended. Building a strong foundation in SEO and digital marketing is key to achieving your goal of improving your website's visibility on Google.If you're looking for comprehensive training that provides step-by-step guidance and practical experience, I highly recommend checking out **eMarketing training and services** . They offer a range of courses tailored to different skill levels, including SEO fundamentals and advanced strategies.
-
As mentioned, Moz academy is an amazing resource, I highly recommend it!
-
@fslpso For comprehensive SEO and digital marketing training, search for courses that offer step-by-step guidance, hands-on practice, and a focus on relevant tools. Look for courses that provide in-depth knowledge to help your website (https://gemslearninginstitute.com/) reach Google Packs and the first page of Google. Effective training is essential for producing desired results. Moreover also visit our site for best knowledge..link text
-
If you're looking for a comprehensive course on SEO and [digital marketing](
If you're looking for a comprehensive course on SEO and [digital marketing](
If you're looking for a comprehensive course on SEO and digital marketing, consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts!), consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts![link text]([link url](link url))), consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts! -
@fslpso Unlock Your Digital Success: Ignite Your Brand's Journey with Cutting-Edge Strategies"
"Revolutionize Your Online Presence: Harness the Power of Digital Marketing for Unparalleled Growth"
"Elevate Your Brand, Dominate the Digital Sphere: Crafting Engaging Experiences that Inspire"
-
@fslpso Good morning! Good for you for wanting to improve your online visibility. If your business is virtual (looks like online tutoring) then the Google local packs are not the right direction for you, as those are for physical businesses that serve clients locally in person. If I'm understanding your model right, then what you need to study is organic SEO. Here are some great options for you:
The Beginner's Guide to SEO is one of the most popular, free, longstanding resources here at Moz: https://moz.com/beginners-guide-to-seo
You might also like to enroll yourself in Moz Academy for exceptional training: https://academy.moz.com/
I hope these offer you a great start!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help in diagnosing what I may be doing wrong
I have a site that has been having problems ranking. Initially, spam rate was at 18%. I have since changed the URL and forwarded to the original so now the spam rate is under 5%. Phone calls started picking back up very slowly but then by August 2024 things came to a screeching halt. Phone has been dead and very little business has been written. I did notice on the robots.txt file it had this: User-agent: *
Technical SEO | | SOM24
Disallow: /
User-agent: Googlebot
Disallow:
User-agent: bingbot
Disallow: /no-bing-crawl/
Disallow: wp-admin and now I have since changed it to this:
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php Sitemap: https://urlishere.com/sitemap_index.xml My question is what else do I need to do to get this site to start ranking again? We are blogging once a month, writing press releases once a month, updating the social media a few times a week. I feel like maybe there is something on the backend that needs to be done to get this site back to ranking. I am using SEO by Yoast and I have filled in the title and meta description fields for all pages. There is a spot in Yoast where I can validate the site with Google, Bing, etc. I'm trying to figure out how to do that. I do see in the site's Google Webmaster Tools there are several pages not indexing. Any ideas on what else I can do to get this site to start ranking again? Thank you.0 -
Hi there SEO agency owners
Hi, we are slightly baffled. We have amazing backlinks and good on-site SEO, yet we don’t rank on the first page for our main keyword, “SEO Cardiff.” Now we can't understand why we are not on page one of Google for this keyword? Can someone have a look at our site and tell us why? We think we have better backlinks than some of our direct competitors that rank for this term.
SEO Tactics | | sarahwalsh0 -
Organic SEO / Content Marketing
Hi,
SEO Tactics | | Ryan07
It would be great if some SEO experts could answer this for us. Suppose a website is brand new. How often should you publish new blog posts on the website?
Publishing, say, every single day or fairly frequently, without the offsite seo being built up first i.e. no backlinks; can this damage the organic SEO?
By publishing too much new written work, and could posting so frequently like everyday look like spam? That’s if though the written work is white hat.
Is there a golden rule to publish say once a month until the website’s offsite backlinks have increased?
Please help, as some clients are pushing for content marketing to be added and written daily, yet this seems too much despite them wanting to pay, it seems like it could cause an over optimisation issue? Could it also damage the long-term SEO efforts?0 -
B2B Marketing
What’s the best way to market a B2B service based business in a local area? Digital Marketing TIA for your input
SEO Tactics | | ExclusiveCS0 -
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Unsolved Are my local pages watering down my website?
We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?
SEO Tactics | | blitzna1010 -
Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
SEO Tactics | | WP330