Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved SEO And Digital Marketing Training
-
Hi Everyone,
I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results.
Thanks
-
Hey fslpo! If you want to gain in-depth knowledge of SEO, I would highly recommend two resources: Hubspost Academy and Search engine journal. Hubspot Academy has an SEO certification course and provides multiple resources on different topics that go in-depth. Search engine journal is another great resource that has detailed articles on various SEO topics and strategies. It pairs these articles with valuable tools and resources that will help you get started in implementing the strategies it mentions. For example, SEJ has an article on guest posting that not only includes an explanation for the mindset you should approach guest posting with but also a Google sheet link to help you craft personalized emails to send to potential guest post website authors. I hope these help you out! Good luck with ranking your website! You got this!!
Best,
Janvi Arora
Content-writer -
For comprehensive SEO and Digital Marketing training, numerous online platforms offer valuable courses. Consider platforms like Coursera, Udemy, and HubSpot Academy, offering diverse courses in SEO, content marketing, and digital strategy. Google Digital Garage provides free courses, while LinkedIn Learning covers SEO and marketing essentials. Specialized providers like DistilledU and Moz Academy offer advanced training in SEO and related areas. Attend industry conferences like Search Engine Land's SMX for the latest trends.
Locally, check universities, colleges, or marketing agencies for workshops and courses. Explore self-study resources such as blogs from Moz, Search Engine Journal, and Google's SEO Starter Guide. Books by experts like Rand Fishkin and Neil Patel provide in-depth insights.
Evaluate the training's alignment with your skill level and business objectives. Continuous learning is crucial in the dynamic SEO and digital marketing landscape. Whether through online courses, specialized providers, local institutions, or self-study resources, investing time in diverse learning avenues will enhance your expertise and effectiveness in the field.
-
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. Unlike traditional marketing methods that rely on print media, television, or radio, digital marketing leverages online channels and electronic devices.
-
@fslpso Try Learning from You Tube SEOs. Once you are familiar with the Basics, you opt for Paid Programs. I had the smiliar Issue while working for Top Caption Ideas . I joined a SEO Program i found on Google and i have been impressive in SEO since then.
-
@fslpso
I completely understand your frustration with the lack of in-depth knowledge and hands-on training in the courses you've attended. Building a strong foundation in SEO and digital marketing is key to achieving your goal of improving your website's visibility on Google.If you're looking for comprehensive training that provides step-by-step guidance and practical experience, I highly recommend checking out **eMarketing training and services** . They offer a range of courses tailored to different skill levels, including SEO fundamentals and advanced strategies.
-
As mentioned, Moz academy is an amazing resource, I highly recommend it!
-
@fslpso For comprehensive SEO and digital marketing training, search for courses that offer step-by-step guidance, hands-on practice, and a focus on relevant tools. Look for courses that provide in-depth knowledge to help your website (https://gemslearninginstitute.com/) reach Google Packs and the first page of Google. Effective training is essential for producing desired results. Moreover also visit our site for best knowledge..link text
-
If you're looking for a comprehensive course on SEO and [digital marketing](
If you're looking for a comprehensive course on SEO and [digital marketing](
If you're looking for a comprehensive course on SEO and digital marketing, consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts!), consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts)), consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts! -
@fslpso Unlock Your Digital Success: Ignite Your Brand's Journey with Cutting-Edge Strategies"
"Revolutionize Your Online Presence: Harness the Power of Digital Marketing for Unparalleled Growth"
"Elevate Your Brand, Dominate the Digital Sphere: Crafting Engaging Experiences that Inspire"
-
@fslpso Good morning! Good for you for wanting to improve your online visibility. If your business is virtual (looks like online tutoring) then the Google local packs are not the right direction for you, as those are for physical businesses that serve clients locally in person. If I'm understanding your model right, then what you need to study is organic SEO. Here are some great options for you:
The Beginner's Guide to SEO is one of the most popular, free, longstanding resources here at Moz: https://moz.com/beginners-guide-to-seo
You might also like to enroll yourself in Moz Academy for exceptional training: https://academy.moz.com/
I hope these offer you a great start!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are LinkedIn Newsletters bad for SEO?
Hey crew,
SEO Tactics | | CCBMarketing
Curious if anyone has an answer for this one. Someone in our company is encouraging us to start posting our blog content as newsletters on LinkedIn and thinks it will help us grow.
From what I've learned about SEO - this seems like a bad idea that would split traffic for that content between our website and LinkedIn. I also feel like it would create duplicate content - right? Does anyone have any insight on this?
I see that Moz doesn't do LI newsletters and usually posts links on social media that point back to blogs on their website. That's what I've tried to do with our social media as well. Am I thinking about this correctly? Would this be bad for SEO?0 -
To hyphenate or not to hyphenate?
Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
On-Page Optimization | | JCN-SBWD
"royalty free music" | 11.5-30.3K
"royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?0 -
B2B Marketing
What’s the best way to market a B2B service based business in a local area? Digital Marketing TIA for your input
SEO Tactics | | ExclusiveCS0 -
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
English pages given preference over local language
We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank. I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language. An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".
Local SEO | | Billywig0 -
How to rank a website in different countries
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
SEO Tactics | | Ravi_Rana0 -
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
Solved Would my site's DA be transferred if I redirect to another?
Re: How to create link from google redirect? I am thinking of changing my domain name from https://experts.ng to https://expertsclan.com and wondering if my DA could be transferred to the new site
Moz Pro | | dodo1234