Google not using meta desription
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I have seen several posts as to why google may not be using the meta description. The most common reason is that they found other text on the page that is more relevant. While I have seen this to be the case on some, most of the time it is not. Is there any way to alert the google bot that it is taking wrong info that would not be good to the user?
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Try to use the header tags properly
Only one h1
a few h2
etc -
@zoooky Thanks for the info, I had the same problem.
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There is no way to tell Google if it is using the wrong meta description as such. However it is possible to influence it.
Basically you have two options- Technical SEO - have a good look after the page layout and the quality of the HTML on the page. You may find it is a simple technical error such as JavaScript hiding text or incorrect use of headings.
- User intent - Review the user intent behind the context of the page, if Google sees it as not relevant you will be fighting an uphill battle.
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Google rewrites meta descriptions for mainly 2 reasons.
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The first reason is the poor use of meta descriptions to summarize the page.
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The second reason is more accurately matching the search query or intent.
Unfortunately, there is not any alert option that tells google bot to show a predefined meta description.
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@pau4ner Thanks. Yeah, that is what I was figuring. The problem is it is way off. For example my description could be:
Kolea at Waikoloa Beach Resort offers two and three bedroom vacation rentals on the beach.
Google is making it:
1BR , 2BR, Houses, Condos, and on and onIt is pulling info that makes zero sense.
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Hi, there is nothing that can be done to "force" Google to use the metadescription. Just as with titles, Google can choose to honor or not the metadescription that you wrote.
However, I have found that using the exact same keyword you want to rank that post for increases the odds of Google using your metadescription. If the keyword consists of several words, make sure to use them in the same exact order in your metadescriptions.
I hope that helps!
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It is always advisable to have a meta description of 150-160 characters. Anything beyond that will be truncated by Google.
Try restructuring your content in such a way that it fits within 15-160 characters
All the best!
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
Question regarding international SEO
Hi there, I have a question regarding international SEO and the APAC region in particular. We currently have a website extension .com and offer our content in English. However, we notice that our website hardly ranks in Google in the APAC region, while one of the main languages in that region is also English. I figure one way would be to set up .com/sg/ (or .com/au/ or .com/nz/), but then the content would still be in English. So wouldn't that be counted as duplicate content? Does anyone have experience in improving website rankings for various English-speaking countries, without creating duplicate content? Thanks in advance for your help!
International SEO | | Billywig0 -
Correcting errors in Knowledge Panel and Answer box.
My organization is lucky enough to have a knowledge panel associated with our brand search: IEEE
Research & Trends | | SledDawg
And, I "own" the panel e.g. Google knows that I am associated with the brand and multiple web properties related to it. (IEEE has many hundreds of related websites, and the domain ieee.org is one of the oldest on the internet.) However, Google consistently displays incorrect information in the panel.
I have spent much time "suggesting edits" for these data points, with some success over time. But, there are some things that they just won't fix. If you do that search for "ieee" you can see in the panel the Executives datapoint. The two individuals listed there are not executives of the IEEE organization. (IEEE is a professional membership organization with over 400K members around the world.) Those two guys are in fact members of IEEE, but they are not associated with the central organization. The actual principals are listed on the Wikipedia page that Google is using to populate other data points since it is a "trusted source": https://en.wikipedia.org/wiki/Institute_of_Electrical_and_Electronics_Engineers
Despite my contacting Google over and over with the correct data, and proffering references to multiple pages that contain that data, including our own organizational pages: https://www.ieee.org/about/corporate/leadership.html
the Google team the "owns" the Knowledge Panels tells me: "We’ve reviewed your feedback, and unfortunately, the change you want to make to Institute of Electrical and Electronics Engineers isn’t supported at the moment. There are parts of Google Search that can’t be edited or removed, such as content that is found on publicly available websites, unless that information is inaccurate." I had a couple of messages from actual signed individuals on that team telling me that they could not make such a change, because, in effect, the algorithm was populating the Panel and it was out of their control.
This seems crazy to me. They are letting incorrect info stand for months at a time, despite a "trusted source" at the organization in question providing the correct data.
I have had similar experiences with info in Answer Box sections of the SERP, for various other organization-related data points. This is becoming internally awkward, in that members and staff see this incorrect info and come to me to get it corrected. Not to mention that it harms the organization by misrepresenting it. Thoughts? Suggestions? Have others had success in effecting such corrections?0 -
Favicon not showing in google serps
Hi, I have a website where the favicon is not showing in the google mobile serps. It's appearing the default icon instead (world icon). This is the tag I have place in the head section of the website: <link rel="shortcut icon" href="/favicon.ico" /> The size of the favicon is 48x48 and it's appearing correctly in the browser tag. I've checked that the google robot can crawl it and in the server logs I can see requests from the "Google Favicon" user-agent. Has anyone had this same problem? Any advice?
Technical SEO | | dMaLasp0 -
When should we use Remove URLs feature on Google Webmasters Tool?
Hi there, I run an ecommerce website on Magento. We are no longer using a category. It actually does not appear on the menu: mydomain.com/category.html If this is the case, do you recommend to remove it through the Removal URL feature on GWT? I don't want this to affect the juice of other links of the site such as: mydomain.com/product.html Thanks very much. Regards
Technical SEO | | footd0 -
What Google uses in search result descriptions
Recently, Google has started including certain information from our web pages in their search results description that is a bit puzzling. For example if you google 'Wedding Band Raleigh' the description they are using for our site's (GigMasters) page begins with the text 'Results 1 - 10 of 1005' Not sure why they are pulling that information. That is in on the page but its not high up on the page or marked with any special h1, h2, or h3 tag. We do have that information inside of a div which we have named 'Results'. Maybe that's why? Did we inadvertently use some sort of Google rich snippet or schema.org naming convention?! Any insight would be hugely appreciated.
Technical SEO | | gigmasters0 -
Meta refresh = 0 seconds
For a number of reasons I'm confined to having to do a client side redirect for html pages. Am I right in thinking that Google treats zero seconds roughly the same as proper 301 redirects? Anyone have experience with zero second meta refresh redirects, good or bad?
Technical SEO | | dvansant0