Odd one - dropping positions but traffic improving

[seoman10]

Seem to have a bit of an odd one. For the last few months been running a backlink campaign for a 2/3 year old site, got good positions for some keywords/pages but seems to have plateaued the last 60 days or so with some keywords dropping in position.
The odd thing is traffic seems to be still improving (according to GA and GSC).

I am wondering if -

1. have hit a niche ceiling
   or
2. rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.
   or
3. because it is just a newish site.

Any ideas?

[jeffmoore121]

Regarding the project los 10 mejores casinos online during the time you worked on it, the success of the project likely depended on various factors, including the quality of the resource, the relevance of the content, the user experience, and possibly the competition in the online casino industry. While traffic is important for visibility and potentially higher rankings, it's not the sole determinant.

[mathiasxp]

Sounds like it has to do with the website being new..

[MOUZITA]

@seoman10
Bonjour, si vous voulez augmenter votre trafic après une compagne de backlinks travaillez sur votre contenu n'hésitez à optimisé chaque page de votre site ...
Exemple dans cette vidéo youtube "SEO On page optimiser une page pour le referencement"

www.youtube.com/watch?v=DLeOlJXFjRs.

Bonne chance

[oliverdann]

@seoman10 said in Odd one - dropping positions but traffic improving:

rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.

rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.