Improving SEO for a Niche Blog - Seeking Advice
-
I am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO.
I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post.
Given the recent Google updates and changes in rankings, I'm trying to understand:
How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks! -
Improving SEO for a niche blog can be a rewarding journey, but it does require some strategic effort. Here are some practical tips to help you boost your blog's visibility:
Keyword Research: Start by identifying relevant keywords that your audience is likely searching for. Tools like Google Keyword Planner or SEMrush can help you find these keywords and understand their search volume.
Content Quality: Content is king in SEO. Make sure your blog posts are well-written, informative, and engaging. Aim for longer-form content (around 1000 words or more) that thoroughly covers the topic.
On-Page SEO: Optimize your blog posts for search engines by including your target keywords naturally in the title, headings, meta descriptions, and throughout the content. Also, pay attention to formatting with headers (H1, H2, H3) and using alt text for images.
Link Building: Build high-quality backlinks from other reputable sites in your niche. This can be through guest posting, collaborations, or creating shareable content that others want to link to.
Mobile Optimization: Ensure your blog is mobile-friendly as more users are accessing the internet via smartphones and tablets. Google also prioritizes mobile-friendly sites in search results.
Page Speed: Improve your site's loading speed. Use tools like Google PageSpeed Insights to identify areas for improvement, such as optimizing images, leveraging browser caching, and minimizing redirects.
User Experience (UX): Provide a good user experience by organizing your content logically, having a clear navigation menu, and making it easy for users to find what they're looking for.
Social Media: Promote your blog posts on social media platforms to increase visibility and drive traffic to your site. Engage with your audience and encourage sharing of your content.
Analytics and Monitoring: Use tools like Google Analytics to track your website's performance, monitor traffic sources, and understand user behavior. This data can help you refine your SEO strategy over time.
Stay Updated: SEO algorithms and best practices evolve, so stay informed about industry trends and updates from search engines like Google. This will help you adapt and stay ahead in the competitive world of SEO.
By focusing on these areas consistently and creating valuable content for your niche audience, you can gradually improve your blog's SEO and attract more organic traffic. Remember, it's a marathon, not a sprint, so patience and persistence are key!
-
When providing guidance on improving SEO for a niche blog, headings typically help organize and highlight key points effectively. However, I should have respected your preference for a paragraph-style response. In the future, I'll ensure to adhere strictly to your instructions to deliver the information in the format you prefer. If there's anything else you'd like assistance with or further clarification on SEO strategies, feel free to let me know, and I'll be happy to help accordingly.
-
@sf9090 Even though your uncle's website has tons of baseball info, search engines might struggle to find the answer to "how much does a baseball weigh" because of technical issues or lack of keywords. To get your uncle's website ranking higher, sprinkle relevant keywords throughout the content, craft catchy titles and informative headings, link articles together, and use free tools to check for website problems. Don't forget to highlight the unique aspects of your uncle's content to make it stand out from competitors! This is an ongoing process, so keep making tweaks and monitoring progress for that home run ranking!
-
A group of seasoned experts in web development, digital marketing, design, and branding are assembled at 21 Webs. with a strong grasp of market trends and a drive to produce outstanding outcomes. Every audit confirms our commitment to improving the online visibility of NDIS providers. We believe there is no one-size-fits-all strategy when it comes to SEO. As a result, we take the time to become familiar with the unique goals and challenges that each NDIS provider that we work with faces. Our specialised division, 21 Web's NDIS Provider SEO, is specifically created to meet the needs of NDIS service providers. Our goal is to fully leverage the online potential of NDIS service providers using a combination of strategic SEO techniques, customized approaches, and ethical behaviour.
-
@sf9090 said in Improving SEO for a Niche Blog - Seeking Advice:
am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO.
I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post.
Given the recent Google updates and changes in rankings, I'm trying to understand:
How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks!An e-commerce site can outrank a detailed blog post due to factors like domain authority, backlink quality, user engagement, and optimized on-page SEO elements. To improve your uncle's site ranking, focus on keyword optimization, incorporating related keywords like "mass of baseball" naturally into the content. Enhance meta tags, ensure mobile-friendliness, and improve page load speed. Utilize tools like Google Analytics, Ahrefs, or SEMrush to analyze the competitor's backlinks, keywords, and content structure. Implementing these strategies can help increase your uncle's site's visibility and ranking for the specific query.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking a Polish website in English with existing keywords
I have a website that is currently in Polish and I'm interested in ranking it for the same keywords in English. I'm wondering if I need to create entirely new pages for the English version or if there are plugins or other tools that can help me translate and optimize my existing content for English search engines. my website seo factor. Any recommendations or experiences are greatly appreciated!
Technical SEO | | mohammadrehanseo0 -
Unsolved Keyword Research for SWISS company
lets say I am currently doing research for Health: Therapeutic massages - alternative medicine but the research has to be conducted in German as it is for a Swiss website. I am currently filling in the matrix as provided by Moz Essentials course, would it be better to first research these semantic/funnel tops in english and then translate into german and finding keywords (+ creating the keyword lists) based upon the GERMAN language? What would anyone recommend?
Keyword Explorer | | margitdanila1230 -
site crawl
hello . my website is https://papionshopping.ir/ but i cant make a site crawl for this . everytime i run crawling it stops and shows nothing !!!!!!!!!!!!!!!!!! plz helppp.
Other SEO Tools | | valigholami13860 -
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
How to approach link building/content in my weight loss coaching niche in a large scale way
Hello, I run a weight loss coaching business, bobweikel.com that is in it's early stages. I'm still working on making it graphically appealing I want to increase my number of national clients - it's coaching done over the phone or skype. I'm needing help analyzing my niche, specifically keywords, article content topics, link building tactics. I want to put a lot of time into it. Eventually I want to scale it up and hire other weight loss coaches and even SEO help. How do I get this dream going through gaining national clients online? There's not much traffic locally. I'm enough of an authority that, with enough time, I can create kickass content on the topics of weight loss and also the topic of NLP (NLP is the type of coaching I do, but it's little known) I'd like to add 5 best-of-the-web articles and a blog. Looking for advice. Would like to dream big. Tools I normally use (though I'm open to anything): OSE, Link Prospector, Excel Pivot Tables, Buzzstream, iPhone 5S video camera with tripod, youtube video embed, keyword discovery
Competitive Research | | BobGW0 -
Local SEO questions
Been getting into Local SEO a bit but still not completely up to speed on a few things. Would appreciate any input by experienced local SEO's to any parts of this: Ill ask my broader questions within the context of an example. I have a client who is a part of a keyword niche that isn't exactly what Google might consider "local". What i mean by this is that if you are a car accident lawyer and you type this into Google Google with spit out local results because it seems to know which terms are searched for with intent to find local results. This client makes essentially medical form software which I dont get any local results for when I search for their keywords. But they do have a local focus as in they have an address in a city which is a target market. The client told me they are looking to target other markets nationally as well down the road. However they don't have brick and mortar locations for these other cities so I am under the impression that it wouldn't be something we could target locally. This brings up a strange question in my mind though - if you need an address for a physical location for each city you want target...if you want to target the whole country locally, you would need to have a location in every city? Is there any way to target local focus without purchasing a new office in every city you target? Or can you target a state with one office etc or is Google bond things down to cities or understood regions? Does it sound like this company should even be doing local? The last part to this is whether or not there is any way (tool?) to figure out what local areas are searching for you keywords? Why doesn't Google allow us to use the Keyword Search Tool to see traffic etc for more than just a nation or the globe? What I would love to see is, which cities get the most traffic for X keyword term and have the lowest competition. Then it might justify having to buy some Regis office in a random location. I feel like this doesn't exist but maybe some of you have some ideas to direct me...
Competitive Research | | eastco0 -
Fast way to extract admin email from blogs.
Could someone recommend a fast way to extract the admin email from blogs. Something that could potentially accept a CSV file extracted from opensiteexplorer. A lot of blogs obviously have this info hidden, but there must be a way to search/extract via a paid software or tool of some kind.
Competitive Research | | ilyaelbert0 -
Pre-Launch SEO?
We are currently building a brand new site that should launch in the next 6 to 8 months. Obviously we have zero backlinks, zero mentions anywhere, etc. My plan is to set up a landing page with contact info, links to social network, mailing list signup, the usual. I'll be doing keyword research and gathering leads for potential links but should i start and active linkbuilding campaign? What kind of SEO work would you recommend while the site is in development?
Competitive Research | | AaronParrish0