Improving SEO for a Niche Blog - Seeking Advice
-
I am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO.
I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post.
Given the recent Google updates and changes in rankings, I'm trying to understand:
How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks! -
When providing guidance on improving SEO for a niche blog, headings typically help organize and highlight key points effectively. However, I should have respected your preference for a paragraph-style response. In the future, I'll ensure to adhere strictly to your instructions to deliver the information in the format you prefer. If there's anything else you'd like assistance with or further clarification on SEO strategies, feel free to let me know, and I'll be happy to help accordingly.
-
@sf9090 Even though your uncle's website has tons of baseball info, search engines might struggle to find the answer to "how much does a baseball weigh" because of technical issues or lack of keywords. To get your uncle's website ranking higher, sprinkle relevant keywords throughout the content, craft catchy titles and informative headings, link articles together, and use free tools to check for website problems. Don't forget to highlight the unique aspects of your uncle's content to make it stand out from competitors! This is an ongoing process, so keep making tweaks and monitoring progress for that home run ranking!
-
A group of seasoned experts in web development, digital marketing, design, and branding are assembled at 21 Webs. with a strong grasp of market trends and a drive to produce outstanding outcomes. Every audit confirms our commitment to improving the online visibility of NDIS providers. We believe there is no one-size-fits-all strategy when it comes to SEO. As a result, we take the time to become familiar with the unique goals and challenges that each NDIS provider that we work with faces. Our specialised division, 21 Web's NDIS Provider SEO, is specifically created to meet the needs of NDIS service providers. Our goal is to fully leverage the online potential of NDIS service providers using a combination of strategic SEO techniques, customized approaches, and ethical behaviour.
-
@sf9090 said in Improving SEO for a Niche Blog - Seeking Advice:
am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO.
I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post.
Given the recent Google updates and changes in rankings, I'm trying to understand:
How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks!An e-commerce site can outrank a detailed blog post due to factors like domain authority, backlink quality, user engagement, and optimized on-page SEO elements. To improve your uncle's site ranking, focus on keyword optimization, incorporating related keywords like "mass of baseball" naturally into the content. Enhance meta tags, ensure mobile-friendliness, and improve page load speed. Utilize tools like Google Analytics, Ahrefs, or SEMrush to analyze the competitor's backlinks, keywords, and content structure. Implementing these strategies can help increase your uncle's site's visibility and ranking for the specific query.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
Ranking going south
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received 👍 .
SEO Tactics | | Naju2310 -
Baffled with Propress
To be frank I have spent 2 years trying to get Propress.com.au on the first page of Google and it just won't happen. I've written articles to get links, checked your platform for page issues and corrected where needed, improved speed of the site and posted articles on the site. But still it sits at about #50. What am I missing?
Technical SEO | | Anne2310 -
To hyphenate or not to hyphenate?
Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
On-Page Optimization | | JCN-SBWD
"royalty free music" | 11.5-30.3K
"royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?0 -
How to Get a New Organic SERP Image Pack
I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot. Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results? If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination. Thanks
SEO Tactics | | wildernessscotland
Ben 0073280b-3daa-4558-b5fd-3cbde422d623-image.png0 -
Spam on Google SEO
Do you know any good tips to reduce spam and if spams have an on google ranking?
SEO Tactics | | easyjobber0 -
Can I write guest blogs on competitor's blogs?
I have been doing some guest blogging and its hard to find guest blogs opportunities. I have found some but they are direct competitors. Is it safe to write guest post? by the way the are not local competitors. Any suggestion please. thanks
Competitive Research | | conversiontactics0 -
Use of competitive kw search software for KW discovery for SEO
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites. Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery? Any personal recommendations on which programs considered most effective? Thanks. Alan
Competitive Research | | ahw0