A Blogs appearance
-
What are peoples opinions on a blog and its appearance in relation to a site. The two ways being -
1. A Blog that is fully fitting within the theme of the main website.
2. A seperate entity following a standard wordpress theme
Now I have seen many different scenarios and I wanted to share some experiences and gain insight from other people on here. I once spoke to a web designer who totally frowned upon the idea of it being a separate entity.
"It looks cheap it doesn't fit within the design"
My thoughts are benefits can been found with having a separate looking blog it provides that realistic "student" type look and feel adding a "realistic" angle.
Thanks for your opinions,
-
I guess a pro for a separate themed site is that you wouldn't be stuck with the contraints of keeping things on brand. EG: you could stray from standard fonts for the sake of a 'pretty' design and generally not have to worry about making one thing look like the other. Would likely give you a lot more freedom.
Another pro would be that your blog could also be perceived on it's own merits as well as that of your main site.
EG: Perhaps you have topics and content that you don't want to be directly associated with your original brand.
If it's not directly associated with an established brand then perhaps it might attract a different audience who doesn't see the content as influence by a parent brand.Pro's and con's for both here. Technically of course, there's no issue i can see.I guess it all boils down to brand recognition and best practice UX.
-
hi good questions,
personally I like to have the same colour scheme on the company blog as you do on the company website.
I mean the best practice for blogs is to have them sit within the sub folder on your websites and within the navigation sure enough with .net ASP set ups it is a bit more tricky then other CMS's.
so my advice is: yes make sure the colour scheme is the same, make sure it sites within a sub folder, and also sites within the websites menu.
Regards,
James.
-
both pros for keeping the blog the same theme as the main site. I would love to hear from people who prefer the other angle.
-
I think it all depends on the level of branding/brand awareness you want to have.
If you have a site that you want to be closely related to the blog content, then i think you'd be crazy to not have it at least similar to the main site. For me it's a question about brand recognition. If the blog content can give you brand awareness kudos, then definitely don't stray (to far at least) from the main site appearance.
The other question you might wanna ask is if a completely different looking site would confuse the reader. Jumping from one site to a completely different site may make the web experience for your visitor a little disjointed, which again may affect your brand awareness/experience.
-
Garry,
Personally I let the client decide what type of design they want for their blog; but I always make sure that there is a way to navigate from the blog to the site and from the site to the blog. To me, blogs should be about that clients personality and it should be inviting. I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.site.com vs site.com/blog
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic
Content Development | | TapGoods0 -
URL Structure for Blog
Hi guys, Hope you are all doing well today. I have a questions with regards to our blog URL structure. The URL for the blog is /blog - however when you click on a blog post the "/blog" disappears completely and is replaced by the title of the post. So it is ".com/title-of-post" for example. Would it be better to keep the blog subdomain in the URL so it is ".com/blog/title-of-article" Any insight would be appreciated. My thoughts are that surely the second option above is ideal? Thanks Tom
Content Development | | National-Homebuyers0 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
Blog setup best practices
Does SEOmoz have any "best practices" on setting a wordpress blog? Things such as essential plugins, best practices on category structure, what to do and not to do? Thank you!
Content Development | | seomozinator0 -
I started a Wordpress blog, google indexed it...
How long before I can see those links show up in SEO Moz for my website? What elements is SEO Moz looking for before they add the wordpress site to my linking domains report? Regards, Jeff
Content Development | | biggieshaws0 -
Correction Duplicate Page Title Problems for a Blog
EDITED: To just focus on the issue at hand. I am trying to figure out the SEO rules instead of just working on the content. Please bear with me. I am adept technically. I just do not know the rules of the SEO process or even some of the termology. So I’m trying to attack problems one at time. Today’s problem – **Duplicate Page Titles ** We evidently have thousands of Duplicate Page Titles. We are using Joomla 2.5 & Easyblog. Our sitemap is automated from XML Sitemap Easyblog takes the title of the sites and uses it for a name of the summary pages. We post 5 blog items per page and all the names are the same. http://www.OursiteName.com/?start=5 Page Title = Site Name http://www.OursiteName.com/?start=10 Page Title = Site Name A similar thing happens on the sorting by Author or Category etc etc. Basically non-duplicate pages are looking like duplicates. What is the best practice / approach? Using the Robot.txt or XML Sitemap to tell Google not to crawl these pages? Writing a script or edit the Easyblog code to edit the 2000 duplicate Page Titles? Other thoughts?
Content Development | | Romana0 -
Where can I find places to guest blog?
I have done a couple of guest blogs but I have come up dry as of late. Any tips on where to find blogs interested in linking for content?
Content Development | | ibex0 -
Blog content practices for e-commerce sites
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
Content Development | | MEldridge0