City targeting on home page
-
Client has a site that ranks well for "Town_A_KW", "Town_B_KW" and "Town_C_KW". The home page is the page that's ranking. These towns are part of the larger metro area for Portland. They want to start ranking for "Portland_KW" and normally, I'd recommend optimizing the home page for this phrase, and better optimizing the sub-pages for town A, B and C KW's.
The client is understandably nervous about messing with re-targeting the home page since it already ranks well. Is it best to:
-
Add "Portland_KW" to home page meta titles, content, etc. to try and rank for that phrase? (so home page would be optimized for Town A, B and C KW's + Portland_KW).
-
Re-target home page for "Portland_KW" only, and better optimize sub-pages for town A, B and C?
-
Leave home page as is, and create a "Portland KW" sub-page? (client's original idea).
Thanks in advance for your insights!
-
-
I would do in this order....
-
Make content rich service description pages for Town A, B, and C.
-
When they start ranking as well as your current homepage I would then reoptimize the homepage for the Portland metro area.
-
-
I think it depends on the niche and the level of competition. My intuition tells me that the smaller towns around Portland should be relatively easy to rank for (depending on exactly how competitive your industry is), so option 2 could be pulled off without much trouble. I think it makes the most sense from a user perspective. This might take some convincing, and a bit of client education, but it may be worth the effort.
I wouldn't blame you for trying to implement option 1, however, given the concerns of your client. You don't want to stretch your page too thin in terms of content and the number of keywords you're targeting, and you don't want to go over 65 characters with your Title tag, but if you can make it work, it's not a bad solution.
Option 3 doesn't seem to make a ton of sense from a user perspective. I think given your question, you've already come to that conclusion on your own.
EDIT: I defer to EGOL. When this man gives you advice, listen to it.
-
I would go with #3 myself. Insert metaphor of choice here to round out the answer, maybe something about rocking boats?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page optimising for Office furniture online
Hi I have a full page for office-furniture-online. With a fair bit of text on it! We use visual composer for this on wordpress - but we can't get a rank for it I wondered whether as it is our key term - whether we should focus on the home page for this - but the issue we have here it the amount of text we can add to the home page without it looking silly - could we have a slide in side tab with information on or is this frowned upon?
On-Page Optimization | | KellyDSD860 -
Losing Page Rank
Hello Moz I launched a re-design of our site over the summer and we jumped in organic search for some keywords. Recently one of our landing pages is being hammered by Google last we we lost one position this week we lost 5 positions. Although, when I check the on-page grade Moz gives it an A is there a check sheet anyone has that I could go through to see if I have any common problems. Ryan
On-Page Optimization | | ryanparrish0 -
Too many on page links
Hello, I have a page that isn't ranking very well. http://nicontrols.com/uk/drives-motors/variable-speed-drives According to the MOZ research tools I have too many on page links. I believe most of these are a result of the advanced filtration options on the left hand side of the page. I don't want to remove the filters as they are extremely useful for customers but I am also worried about the number of links Anyone get any ideas about the number of links? Should I care?
On-Page Optimization | | DavidLenehan0 -
Repetition of Location on A Page
I was wondering if there was a certain number of times you had to repeat a location to help your page rank well. Thanks
On-Page Optimization | | OOMDODigital0 -
Why is the seomoz showing it crawled 3 pages when i only have 2 pages?
I had seomoz crawl my site. I only have 2 pages. The site url is www.autoinsurancefremontca.com.
On-Page Optimization | | Greenpeak0 -
We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?
For one of our most important key phrases we have 5 listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5 links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15
On-Page Optimization | | absoauto0 -
No index parts of a page?
Little bit of an odd question this, but how would one go about getting Google to not index certain content on a page? I'm developing an online store for a client and for a few of the products they will be stocking they will be using the manufacturers specs and descriptions. These descriptions and specs, therefore, will not be unique as they will be also used by a number of other websites. The title tag, onpage h1 etc will be fine for the seo of the actual pages (with backlinks, of course) so the impact of google not counting the description should be slight. I'm sure this can be done but for the life of me I cannot remember how. Thanks Carl
On-Page Optimization | | Grumpy_Carl0 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0