Site wide internal links in footer
-
What is your take on site wide inernal links in the footer, e.g. for the most competitive keywords?
Do you think those links are still useful or are those links of little value from your experience?
It is an old school tactic but I still see many sites doing it.
-
Links from content area seem to be a lot more potent. If you're looking to boost your rankings through internal linking I would find editorial links to be the right way to go if possible. One tip I guess would be to look at preventing double links to same page. For example link from footer goes to same page as link main nav, sidebar and content area.
-
I've read numerous reports that Google effectively ignores (or perhaps not ignore; downgrades) the "site template" - so what appears on every page, e.g. header, footer, sidebar(s) has less effect than links inside the content area.
bear that in mind - a link from your home page content to a category may be more effective.
-
Its still a good technique, provided you do it right. If you have a website that publishes news, you cant have all links in the footer. You must cycle intelligently. Like for Auto section you can have automobile related links in the footer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regarding internal duplicate content
Suppose two of my webpages from the same site are having 30% to 35% common content. The reason behind this common content is that I put same data and images (in the main content area) since both pages are partially related. But, title tag, meta description, h1 tag, urls are different.
On-Page Optimization | | b.me
My questions are Can Google consider it as duplicate content?
Can it hamper the ranking of my pages ?
How can I deal with it?0 -
Why ranks my site so bad?
hello together, i think, that you read questions like this very often, but i hope someone has some good ideas for me. https://goo.gl/3iOmcqy with the keyword "sophos sg 210" we rank very bad. But i don't know why 😞 We have trust elements, a very good "avergage time on page" unique content... But i don't know, what can we make better 😞 Thx you so much
On-Page Optimization | | enbitcon0 -
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
SEO For Replacement Site
I have a client with a website that has gotten a bit outdated. We've already built his new website and optimized it, but I'm trying to figure out the best way to replace the site while doing the least amount of damage to his current Google rankings. He's ranking #1 for some very competitive keywords that are responsible for the bulk of his revenue, so we want to jeopardize that. We've already built a new site and written all new content, although the homepage page title, h1 header and meta descriptions will all remain what they currently are. I'm also trying to keep the keyword density as close to the current site as possible. I am aware of transferring all existing site URLS using 301 redirects. Can anyone provide any tips that I should use when replacing the site? Should I expect a slight rankings drop or am I worrying about nothing?
On-Page Optimization | | atstickel0 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
To use a fdqn or relative address in an internal link or not
Is it better to use my fdqn of http://1stclassdriving.co.uk/ or ~/ or ../ and then page name address for internal links or not? or does it just not matter for seo rankings?
On-Page Optimization | | brianw100 -
Internal Followed Links:
Ran Open site explorer on my site: www.psbsperakers.com It is saying that I only have "1" Internal followed link could somebody tell me what that means... and maybe take a look at my site and see it this is a quick fix?
On-Page Optimization | | kevin48030 -
Navigation Links in Footer
What are your thoughts about navigation links in the footer? For example: www.chasepaymentech.com - good, bad, or indifferent for SEO?
On-Page Optimization | | kasi0