How do I find the best converting keywords
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I rank decently on local search for some of my keywords but find that the traffic coming to my site is not from those keywords. I also find that they never convert to sales queries.
Is someone able to help me out with that?
Thanks
My domain is www.hykano.com
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comp? competitive?
We are doing well on web design business durbanbut just not getting conversions.
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what are the KW's you are ranking well in? Your busness is very comp here in the US anyhow...
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Hey Nigel, that's exactly what I would like to do... just not too sure how. there is tons of opportunity, I just need to find out how to get in there.
I'm in Durban, South Africa which is even more niche and full of opportunity!!
Really appreciate your help!
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Have you conducted a keyword research for the keywords that do have a traffic in your region?
You can select South Africa as a location in Google Traffic Estimator. Perhaps it's worth looking in there for some opportunities? It seems there is some traffic for the long tail phrases surrounding website desginers?
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Hey Nigel, My biggest problem here in South Africa is that our traffic numbers are so low. I only get about 200 visits a month if that. Some are on the keywords I like and some are on some really long-winded arbitrary ones. I really feel like I'm flying a little blind here...
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Hi Simon,
Do you have analytics tracking set up for your website? This will be the easiest way of working out which keywords are currently converting but have low traffic so you can focus your efforts on those.
In order to find these keywords you will need to go to Traffic Sources > Keywords. These will be split into paid and non-paid. The non-paid will be displaying the organic searches that are sending traffic, with ecommerce tracking set up correctly you'll be able to see which keywords are converting.
In terms of keywords that you are not currently ranking for but you wish to see the conversion rates for, this is quite difficult as conversion rates will vary from site to site. It is therefore difficult to produce a global list.
Hope this was of some help!
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