How do I find the best converting keywords
-
I rank decently on local search for some of my keywords but find that the traffic coming to my site is not from those keywords. I also find that they never convert to sales queries.
Is someone able to help me out with that?
Thanks
My domain is www.hykano.com
-
comp? competitive?
We are doing well on web design business durbanbut just not getting conversions.
-
what are the KW's you are ranking well in? Your busness is very comp here in the US anyhow...
-
Hey Nigel, that's exactly what I would like to do... just not too sure how. there is tons of opportunity, I just need to find out how to get in there.
I'm in Durban, South Africa which is even more niche and full of opportunity!!
Really appreciate your help!
-
Have you conducted a keyword research for the keywords that do have a traffic in your region?
You can select South Africa as a location in Google Traffic Estimator. Perhaps it's worth looking in there for some opportunities? It seems there is some traffic for the long tail phrases surrounding website desginers?
-
Hey Nigel, My biggest problem here in South Africa is that our traffic numbers are so low. I only get about 200 visits a month if that. Some are on the keywords I like and some are on some really long-winded arbitrary ones. I really feel like I'm flying a little blind here...
-
Hi Simon,
Do you have analytics tracking set up for your website? This will be the easiest way of working out which keywords are currently converting but have low traffic so you can focus your efforts on those.
In order to find these keywords you will need to go to Traffic Sources > Keywords. These will be split into paid and non-paid. The non-paid will be displaying the organic searches that are sending traffic, with ecommerce tracking set up correctly you'll be able to see which keywords are converting.
In terms of keywords that you are not currently ranking for but you wish to see the conversion rates for, this is quite difficult as conversion rates will vary from site to site. It is therefore difficult to produce a global list.
Hope this was of some help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What a Brand should do first for Their Blog Keyword Research or Topic Research?
Hello Moz Community, Need your help guys. What a Brand should do first for their Blog? Keyword Research or Topic Research? Like for the Brand Product page/ eCom Pages, it's quite easy > 1. Buy "Product" Online
Competitive Research | | Max_
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and so But, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on. Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.0 -
What is your best technique of getting .Gov and .Edu links?
I'm looking for some great techniques to get .Gov and .Edu links. Please do not comment "Great content" because I know that. I'm looking for something beyond creating great linkworthy content.
Competitive Research | | TylerReardon0 -
Question About Keyword Difficulty Report
If I am trying to assess the difficulty of ranking for a longtail keyword phrase that is 3 or more words long, should I put that phrase in quotes when I enter into the Keyword Analysis Tool or not? For example, let's say I want to see how hard it would be to rank for the phrase "best educational resources for teachers". Should I enter into the keywords analysis tool as "best educational resources for teachers" or just as best educational resources for teachers? Which one would give me the most accurate difficulty assessment for that phrase?
Competitive Research | | AndyHawkins0 -
Local/Geo-Targeted SEO Keywords
Hey everyone, I work for a local jeweler who only has one store and wants to rank for geo-targeted and local results. We want to rank for "jewelry Minneapolis", "Minnesota engagement rings" and terms like that, since we're not an e-tailer we don't need to rank nationally... just in the MSP metro. I've been trying to find a service that has accurate search volume information for local search. I want to see how many searches are being conducted for various terms so I know where to focus our time and effort to rank for these terms. Does such a service exist? Or something that is more geared toward a strictly local strategy such as ours? Thanks in advance for all of your assistance! Jayme
Competitive Research | | jpretz0 -
Better tactics for keyword research
I am paying for monthly Adwords Google. I am planning to build out and optimize my website content with the findings from the Adwords campaign. What is frustrating me is the Google list of keywords recommended. Is there a better tool for determining excellent, "long-tail" keywords specific to my industry, products and services? -Feeling Left Out
Competitive Research | | natearistotle0 -
What is the best way to know your accurate ranking on google? what analytics are most trustworthy?
with seomoz, i rank on google in one spot. With market samurai, I rank in another spot, With KPMRS (or whatever) i rank another place. But then when i just type my keywords into google, it puts me in a whole different world... am confused... and the client i am trying to help rank higher is confused. Thanks for any help you can offer be blessed bd
Competitive Research | | creativeguy0 -
Best Traffic Estimation Tool
Hello, What is the best system/tool to estimate traffic to a site, something more accurate than Alexa rank. This is of course assuming that one does not have access to the site's Google Analytics data, Thanks, Carl
Competitive Research | | CarlLarson0 -
"keyword" - rank the home page or sub page domain.com/keyword?
One of my clients has a pretty decent website that ranks 1st place for most major keywords in their line of business. EXCEPT one keyword that i've been struggling to get 1st position on Google (currently 2nd). My problem is: let's say "tennis shoes" as a keyword the home page of course has several other shoes listed but I've seen that Google took my home page and made it 2nd position (on 1st page). Where the section domain.com/tennis-shoes is on 2nd page of Google. My question is should i rel cannonical from the /tennis-shoes section to the home page so it focuses more on the specific keyword that i need to get the home 1st? Or should i leave the home page generic and focus more on /tennis-shoes to get that 1st position? What do you Moz'ers Think?
Competitive Research | | mosaicpro0