Is there a penalty for too many 301 re-directs?
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We are thinking of restructuring the URLs on our site and I was wondering if there is a penalty associated with setting up so many 301 re-directs.
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There is no penalty at all . on the contrary its a best practice while renovating your site or Reconstructing URLs is to use a 301 redirect to preserve the link equity to the new destination..
I added a video for your reference.
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there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
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there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
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301 redirects are indeed the proper way to restructure URLs, and adding these shouldn't hurt you. This is confirmed by a post by Barry Schwartz on Search Engine Roundtable a few years back. The one thing you do want to make sure to avoid is "chaining" 301 redirects, as noted by Matt Cutts.
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