Share your favourite link exchange template email with us!
-
Hey Mozzers,
I've been working on a bunch of different templates lately to approach various companies in our industry for link exchanges. But I'm somewhat stumped on what the best approach would be. I want to convey the message that a link exchange would be beneficial to their ranking in search engines, but I don't want to come off sounding overly spammy.
Do you have a template that you have found worked well for you? Share it with us!
-
I agree with staying away from the link exchange page idea. However, I would think that you could find legitimate links from local sources, especially if you have any existing offline partnerships with them. Do you sponsor any little league teams or do any charity work? Do you offer free storage for women referred from the battered women's shelter (I know of movers that provide free moving for battered moving)? Anything like that you can ask for a link back from the people as a way for them to show their support. Natural links would also come from people involved in real estate, property management, student housing -- anyone that frequently deals with people that move and need a place to store things.
-
Ah, gotcha. In my experiences dealing with SMB clients, some great links for local businesses are from:
- Local directories (these also help build citations for local SEO purposes)
- Guest blogging on industry-related blogs (in your author bio, you can include a link back to your Wisconsin Cheese company - or whatever business it is that you are promoting)
- Sponsoring local events or finding other ways to get your company local press (links from newspaper websites, press release websites, and charity/event websites)
I don't mean to steer you away from link exchange requests as a tactic. It can certainly be useful, and you're right, it can be an easy method for small businesses to obtain links from other local companies or websites. I just get frustrated by the low response rate and oftentimes relatively weak link opportunities that I see with this tactic. Usually local competitors' websites are just like your own before you start working on SEO - weak, unoptimized, and with few backlinks.
I'd rather spend my time to get a guest post published on an authoritative website in my industry. It might not be as relevant of a link as one of my competitors in the area, but I can guarantee that it is going to have a ton of authority and link juice behind it.
-
Thank you for the advice. We do have many other campaigns that are currently running and very successful at link building. In this particular case we are looking to contact other local businesses in our area and offer them a link exchange. They are not websites that blog, nor do we regularly blog, it just doesn't suit a small business profile.
So suffice to say, the only way i have ever been successful getting other local businesses to link to us is with the classic "link exchange" format. Although it seems outdated, it still does work for this particular situation.
-
I don't really do any formal reciprocal link exchanges via e-mail, but I do have a ton of success with the following method:
1.) Write a great blog post or piece of content for your own website. Include in it links to other great blogs or resources about the topic you're writing about.
-
When the post is published, Tweet at the people whose websites you linked to and let them know that you mentioned their amazing, helpful resource in your latest post.
-
This generates a TON of retweets, and once in a while a great link back to my website from the blog/website that I mentioned. It also helps me establish a line of communication with authoritative figures in my industry. In short order, it puts me on their map, making future link requests much easier.
I know this isn't exactly what you're looking for, but I thought you might find it interesting. Just my $0.02!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links
Hi, im wondering if links that is not exact anchor links gives any boost for rankings? Example if lets say somebody links to my site http://domain.com/category/article with anchor: domainname or url link.
Link Building | | Rob_I0 -
Inbound link not showing up.
Helloi , So i am pretty new to the MOZ community but already love it! learning so much! however ... I have set a crawl for our website http://www.robinsonsmotorgroup.co.uk after talking with our marketing departmnet they wanted some informtion on a add placed on http://www.eastlife.co.uk/ - the add was placed on the homepage. However i cannot see the http://www.eastlife.co.uk/ coming up as a backlink. Why is this? Best Wishes Simon
Link Building | | VisualMoz0 -
Exchanging Follow/No-Follow Links with Parnter Site
Hi all, Wondering how Google would interpret the exchange of a no-follow link for a follow link between partner websites. I have a potential referral relationship with a business in my niche and we are hoping to cross-market. The goal would be for my link on his page to be a follow link, while the link to his business on my page would be a no-follow. Would my site get the benefit of a natural link in that scenario or would the two essentially 'cancel each other out' regardless of the follow/no-follow nature of the link? Thanks in advance for any help! -Rich
Link Building | | KingAir900 -
The No of Sites linking to www.apollopowersystems.com is 50 as per Alexa, but Moz shows that the no of sites linking is 23\. The no has increased in Alexa but in Moz the no is 23 since 3 months. Why is this Difference?
Hi There, As I am new to SEO, so the problem that I am listing below may seem very naive. Please help me out. Please explain me the difference between the no of backlinks of the website, www.apollopowersystems.com as per the websites below. The nos are completely different as per the websites below: As per www.moz.com the no is 23 As per www.ahrefs.com the no currently is 586 As per www.alexa.com the no is 50 Please tell me why these nos are different. Looking forward to hear from you at the earliest. Thanks in advance.
Link Building | | KDKini0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | | lucek0 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
What are the new ways of Link Building which will get quality links?
Hi We are doing following kinds of Link Building: 1. Article marketing 2. Directory Submission 3. Guest Blogging 4. Press Release submission 5. Infographics (Viral Marketing) I know blog commenting and links from discussion forums are considered as greyhat / blackhat by google. So I want suggestions on some other ethical(Whitehat SEO) ways of Link Building to get quality Links. Also suggest me some Free article submission sites which give " dofollow-links" Thank You
Link Building | | Virrtuo0 -
Historical inbound links
Hi there, I would like to compare the current volume of inbound links to our website with the past, to see the growth. Is there a way to do this? Thanks, Heath
Link Building | | Team0