Corporate Client Won't Approve Landing Pages (of any sort)
-
We have had this problem a couple times now!
A corporate client will not sign off on any new landing page development. Instead, we need a creative content strategy that we can use to target their keyphrases AND maintain a corporate/professional veneer.
I'd love to hear your ideas and things that have worked for you for onsite optimization, when creating landing pages is out of the question.
-
We're looking at them from a conversion optimization perspective, while also ensuring that they're SEO-ed for the appropriate products and services. We're pretty good at onsite optimization and quality content creation, we just feel in a slight pickle sometimes with larger corporate clients when it comes to building new pages (landing pages or otherwise).
Thanks for the responses.
-
Just to re-iterate what Stephan Cude said, landing pages are a strategy for conversion optimization, not for SEO specifically. If your clients goals are to rank for their keywords, you should be focusing on building great content optimized for those keywords, and then perform all the necessary on-page optimization as mentioned by Stephan.
If their goals are to convert their existing visitors better, its time to show them case studies on landing pages. With some of the numbers you can find out there, you can get any director C-level salivating pretty quickly.
-
Landing pages.... or doorway pages are a no no. You should move away from them all together if you are trying to rank. Packing a page with keywords to get ranking on it can get you penalized and dropped from Google.
Instead make a site that include relevant content and include your relevant keywords in that content. Make your page titles and page descriptions relevant to the content on the page and the keywords included. Organize the site in a logical manner and use H1, H2, and H3 tags but not too heavily.
That's it in a nutshell! Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages for similar keywords?
I have a site that wants to target the keywords listed below. They are a small company with just a few ski chalets in Val d'Isere, a ski resort in France. They don't have ski chalets in any other ski resort. Val d'Isere chalets
On-Page Optimization | | Marketing_Today
luxury ski chalets
luxury ski chalets Val d'Isere
catered chalet Val d'Isere
catered chalet val d isere
catered ski chalet val d'isere
catered ski chalets
chalets in Val d'isere
chalets in val d isere
luxury catered ski chalets
luxury ski chalets Their domain name includes "valdisere" but I can't get this site onto Page 1, it keeps lingering on Page 2 and 3. I wondered how you would approach this site with pages? Would you reply on the homepage to rank for all these terms or create seperate pages for the terms, and if so how would you group the terms per page?0 -
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
What's better for SEO a page per review or a page with all reviews?
Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company? Example: Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation. What if we place the whole reviews on the company page, so you don't have specific pages for the reviews? Hopefully can someone help us out. Contact me if it's not clear or you want more extended information. Kind regards
On-Page Optimization | | MozzieJr0 -
How to rank well on 2 keywords - 2 separate pages or 1 combined page
Hi, I have a website about allergy. We ar developing new content, and through keyword research I have discovered that "dog allergy" and "cat allergy" are both very common searches. However, the cause, and symtoms are very alike for these 2 types of allergy so it would make sense to combine the two allergies on one page. So my question is: What do I choose to increase my chances to ranke the best I can for both "cat allergy", and "dog allergy"? Should I develop 2 separate pages for cat & dog allergy or should I do a combined page? (We would of course review the texts so no duplicate content/text would be used if we chose to have 2 pages) I would be so greatful for your advice!! Kind regards, Jeanette
On-Page Optimization | | Mylan-GDM0 -
Too Many On-Page Links
Hello. So, my SEO team has worked very hard to finally resolve RogerBot/GoogleBot specific Crawl Errors either manually or programmatically can be fixed for our Budget Blinds USA Pro Campaign. We've done a good job even if a lot of it came from Robots.txt file entries as this was the most efficient way our client chose to do it. Good news is most of it is CMS configuration and not bad site architecture. That being said our next big volume of Crawl Errors is "Too Many On-Page Links". Our Moz DomainRank is 61. Our client, on this new version of the website, added a large nav-based footer which has duplicate links from the Header Main Navigation. I believe our solution is to put in No-Follow Metatags at the Footer Link Level, so we don't zap Page Authority by over-dividing as you recommend. Is this the best way to resolve this? Is there any risk in this? Or is a 61 DomainRank high enough for RogerBot and GoogleBot to crawl these anyway? Please advise,
On-Page Optimization | | Aviatech0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
Google's Page Layout Algorythm
It seems that Google have been or will penalizing websites with too many ads above the fold. Is it me or Google's search result layout is a perfect example of what NOT to do?
On-Page Optimization | | sbrault741 -
Does keyword density on a landing page effect SEO?
I'm relitavely new to SEO, and I just wondered how keyword dense the homepage to our businesses site should be? Is there any value in loading the frontpage at the potential expense of readibility, or should our content elsewhere be responsible for our yield in search engine results? Look forward to any responses. Thanks, Mark
On-Page Optimization | | RobertHill0