How to achieve product extensions in organic serps
-
I have noticed some interesting changes in how google are returning searches for specific branded products. In this case 'tom ford glasses' position 12 result has three product extensions (see image) This is similar to the product extensions which occasionally occur on adwords. Have you seen this happen and if so any ideas how it all works?
-
I don't think it's microformats.
For one of my client sites I have Schema.org implemented on Product Pages but not the Category pages.
One of the category pages ranks for a search and does show a list of products on the SERP
Another of the category pages ranks for a search and does not show a list of products in the SERP.
You can see for yourself here:
Without product list:
http://www.google.co.uk/search?q=espresso+cups&pws=0
(position 5, espressodeco.com)
With product list:
http://www.google.co.uk/search?q=espresso+cups+and+saucers&pws=0
(position 4)
It appears Google is just using a list of products from some sites on each SERP.
-
These are popping up all over the .AU Google domain aswell.
They appear to be pulling content from tables.
Maybe it has something to do with Microdata formatting?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Added a canonical ref tag and SERPs tanked, should we change it back?
My client's CMS uses an internal linking structure that includes index.php at the end of the URLs. The site also works using SEO-friendly URLs without index.php, so the SEO tool identified a duplicate content issue. Their marketing team thought the pages with index.php would have better link equity and rank higher, so they added a canonical ref tag, making the index.php version of the pages the canonical page. As a result, the site dropped in the rankings by a LOT and has not recovered in the last 3-months. It appears that Google had automatically selected the SEO-friendly URLs as the canonical page, and by switching, it re-indexed the entire site. The question we have is, should they change it back? Or will this cause the site to be reindexed again, resulting in an even lower ranking?
Technical SEO | | TienB240 -
SEO for products that are on sale in cubic meters (m³)
Hi All, I have some products that we sale that are defined by their cubic meters (m³) Question will Google prefer a URL with /bin/3m³ or /bin/3m3 Any suggestions would be great! Obviously for cleanliness I would prefer m³ over m3 Thanks
Technical SEO | | Redooo0 -
Missing meta descriptions from Google SERPs
Hullo all, I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully. Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given. I've attached a screen shot to give you an example of what comes up in the SERPs. Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap! Thank you in advance! aE9RKXJ
Technical SEO | | suchde0 -
Page that appears on SERPs is not the page that has been optimized for users
This may seem like a pretty newbie question, but I haven't been able to find any answers to it (I may not be looking correctly). My site used to rank decently for the KW "Gold name necklace" with this page in the search results:http://www.mynamenecklace.co.uk/Products.aspx?p=302This was the page that I was working on optimizing for user experience (load time, image quality, ease of use, etc.) since this page was were users were getting to via search. A couple months ago the Google SERP's started showing this page for the same query (also ranked a little lower, but not important for this specific question):http://www.mynamenecklace.co.uk/Products.aspx?p=314Which is a white gold version of the necklaces. This is not what most users have in mind (when searching for gold name necklace) so it's much less effective and engaging.How do I tell Google to go back to old page/ give preference to older page / tell them that we have a better version of the page / etc. without having to noindex any of the content? Both of these pages have value and are for different queries, so I can't canonical them to a single page. As far as external links go, more links are pointing to the Yellow gold version and not the white gold one.Any ideas on how to remedy this?Thanks.
Technical SEO | | Don340 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
Pages extensions
Hi guys, We're in the process of moving one of our sites to a newer version of the CMS. The new version doesn't support page extensions (.aspx) but we'll keep them for all existing pages (about 8,000) to avoid redirects. The technical team is wondering about the new pages - does it make any difference if the new pages are without extensions, except for usability? Thanks!
Technical SEO | | lgrozeva0 -
Can you use aggregate review rich snippets on non-product pages?
It seems like the intended purpose of the aggregate review rich snippet is for an individual product page like a page for Madden 2013. However, what if you created a single page for all football video games that you sell and put reviews on this page for different games in this category. Could you still use the aggregate review markup for this page?
Technical SEO | | ProjectLabs0 -
Siemap.xml appearing in SERP
My sitemap.xml was appearing in the google serp for certain keywords (& not my actual page onsite). Please see image. I recently blocked my sitemap.xml with a robots.txt exclusion but now the sitemap.xml is not getting crawled in google webmaster. Is this the correct method of excluding the sitemap.xml for the serp? User-agent: * Disallow: /assets/cache/ Disallow: /assets/docs/ Disallow: /assets/export/ Disallow: /assets/import/ Disallow: /assets/modules/ Disallow: /assets/plugins/ Disallow: /assets/snippets/ Disallow: /manager/ Disallow: /sitemap.xml Sitemap: http://bryansryan.ie/sitemap.xml Any suggestions what should be done here? thanks. nQo2g.png
Technical SEO | | Socialdude0