On-Site Optimization Tips for Job site?
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I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
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I have seen one interesting solution for this in retail/ecommerce industry.
Knowing that iPhone will evolve in different versions webmasters name their pages:
domain.com/iphone (not domain.com/iphone4)
The version is contained in changeable elements such as title tag, meta description and content.
Another thing you can do is merge various page of similar or same content into one canonical version (using rel="canonical").
When pages expire it would be a good idea to take users to the next best piece of content - to maximise SEO value you would redirect them using 301 if the change is permanent or 302 if you anticipate the job to come back at some point in time.
By recycling the same URL after job re-appears you will be preventing creation of disposable URLs and runa cleaner site. Any old links pointing to those pages will not be going to a 404 page but to the old URL thus capturing the much needed link juice in the correct place.
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