Newspaper SEO: How to go about link building for news websites
-
Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?
-
Thanks for your feedback, but I'm talking about newspaper websites in particular. Would you use this for a news website? Also, if you have the budget how would you go about link building? From what I gather, all budget, time and effort should be put in towards generating interesting content and then promoting it via all possible channels on the internet. Right?
-
I do it. Unfortunately it's sometimes necessary when there isn't enough of a budget for creative, etc... (small businesses that can afford nothing more than the cheapest of cheap links). It's not the right way to go though, and certainly not in the long term, but for some businesses it's the only chance they have to compete.
-
What would you say about cheap tactics like dropping links in comments where they are do-follow and things like that. I totally understand your point regarding how to work with newspaper websites. Would you factor in the use of social sites like reddit, digg, stumple upon etc...and if so, how would you use them?
-
Now see, your answer just confirmed what I've been advocating. I just thought I might be missing out on something doable in terms of link building for a newspaper website. Cheers!
-
Agree with this 100%. Also make sure you're handling wire information correct. Have Nofollows setup correctly unless you actually want to pass juice back to websites. A big SEO trick is to publish link rich press releases and send them through wires. Most publications fix this, but a few dont. dont be one of the few.
-
Easy, for something like that you don't link build at all, you just publish, publicize and promote. I assume that it's original and news-worthy content if it's a newspaper, so interesting stories, etc... In which case all you need to do is get it out there in front of people and the links will come naturally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to promote website/blog on FB, Twitter, Pinterest etc?
Kindly provide me the guide link for FB, Twitter, Pinterest and other important social media websites to learn how to promote website/blog on them
Social Media | | bondhoward0 -
Should you have both google authorship & publisher set up on a website?
I have read that its a good idea to have both rel=author & rel= publisher set up on a website If so What is the best way to set it up to where rel=author and rel=publisher appear in your website source code? I use wordpress genesis site and have the Yoast seo plugin **In the user profile section on WP there is an area to enter google Authorship link **In the Yoast dashboard there is a place to enter google publisher link. When I check my source code…….I see rel=publisher only on the home page, however ALL my other WordPress Pages and Posts have rel=author. Does that sound correct?
Social Media | | webestate0 -
Instagram - Any ideas how this can be used for SEO?
If indeed Google does use social signals for ranking factors, how would you go about using Instagram for SEO (if it's even possible)? Thanks
Social Media | | activitysuper0 -
Slow Website Crawling
My URL is: aa-rental.com
Social Media | | tanveer1
I lost all of my ranking in google organic since Sept. 26th. I have resubmitted the site to google. But the site is indexing very slow. It has crawled 125/400 pages and it is just not crawling any more pages since two weeks ago.0 -
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Social Media | | Melia0 -
Google News Application
I am wondering what I can do to get my site into Google News. I have followed their guidelines but had my site declined. I have a news sitemap, a staff page, a contact page with all info provider, etc etc. But my application was denied. One my largest competitors just got accepted so I would love to get in.
Social Media | | NoahGlaser780 -
How to get a link on Twitter box in Huffington Post?
Hey guys, got a question about the Huffington Post and its Twitter widget - see screenshot attached HuffPo seems to be aggregating links somehow under the "Top links on this topic" heading within the Twitter widget. At first I thought this was an official Twitter wdget; http://twitter.com/about/resources/widgets However, I can't find it on Twitter's site and I'm starting to think it's a custom widget possibly developed by HuffPo themselves. My question is how do I get my site to rank under their "Top links"? Is it feeding on Twitter presence or is it feeding from Google News or through something else? Many thanks in advance for any light shed on this topic Edit: Link to Huffington Post page example from screenshot Screen%252520shot%2525202011-10-24%252520at%25252017.26.54.png
Social Media | | JDauncey0 -
Social or SEO?
all, would you consider social bookmarking to be part of an SEO package or a Social Media Package? thanks
Social Media | | imageworks-2612900