Newspaper SEO: How to go about link building for news websites
-
Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?
-
Thanks for your feedback, but I'm talking about newspaper websites in particular. Would you use this for a news website? Also, if you have the budget how would you go about link building? From what I gather, all budget, time and effort should be put in towards generating interesting content and then promoting it via all possible channels on the internet. Right?
-
I do it. Unfortunately it's sometimes necessary when there isn't enough of a budget for creative, etc... (small businesses that can afford nothing more than the cheapest of cheap links). It's not the right way to go though, and certainly not in the long term, but for some businesses it's the only chance they have to compete.
-
What would you say about cheap tactics like dropping links in comments where they are do-follow and things like that. I totally understand your point regarding how to work with newspaper websites. Would you factor in the use of social sites like reddit, digg, stumple upon etc...and if so, how would you use them?
-
Now see, your answer just confirmed what I've been advocating. I just thought I might be missing out on something doable in terms of link building for a newspaper website. Cheers!
-
Agree with this 100%. Also make sure you're handling wire information correct. Have Nofollows setup correctly unless you actually want to pass juice back to websites. A big SEO trick is to publish link rich press releases and send them through wires. Most publications fix this, but a few dont. dont be one of the few.
-
Easy, for something like that you don't link build at all, you just publish, publicize and promote. I assume that it's original and news-worthy content if it's a newspaper, so interesting stories, etc... In which case all you need to do is get it out there in front of people and the links will come naturally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Link Earning the same as Blogger Outreach?
Hello all - is there a difference between link earning (from Rand's WBF post) and blogger outreach? Little confused 🙂
Social Media | | Seabrook0 -
Conent Marketing: Link Building Relationships: What to do on facebook
Hello, We've developed a piece of niche content. We're building relationships with sites in our niche for link building. Below is our engagement process. What do we do on facebook (#5) other than 'like' them? Can you give me some exact ideas of what works? 1. Like them on facebook 2. Follow them on Twitter 3. Add them on G+ 4. Read their recent blog posts. 5. Comment in their facebook account about what I liked about their latest blog posts and tweet 6. Post helpful blog post comments
Social Media | | BobGW0 -
Which is better for Wordpress multisite SEO? Subdomains or subdirectories
Hi, I've always used subdomains when setting up a WordPress Multisite + Buddypress website. But which is better for SEO? Now I'm thinking this may not be a "one size fits all" websites decision: Case 1: The subsite blog owners need/want/pay/ to advertise their own business using their subsite. Subdomains are perfect because they can SEO their own site seperate from other client sites, yet reap benefits from the home buddpress site SEO. Case 2: The subsite blogs are for hobbyists so they are not promoting their own site with SEO, at least they don't need to. However, using subsites subdirectories will enhance the content and SEO for the main Buddypress site by treating them all as content of the main site. I would appreciate hearing from those with more expertise. Regards, Larry .
Social Media | | tishimself0 -
SEO relevance of Google+. Should we bother getting Google+?
I've read mixed results about the SEO benefit of having Google+ for your company. I'm sure that a very small % of my sites user base has Google+ so if we did implement Google+ into our site I don't think we would really have anyone following us...or in our circle or whatever they call it. So are you guys using Google+ for your business and if so, do you think it's worth it for me to if I know barely any of my users have Google+? Google really seems to be trying to plush Google+ for business, with replacing Google places with Google+ Business and requiring people to log into Google+ to rate businesses. Any help is greatly appreciated. Thanks!
Social Media | | SheffieldMarketing1 -
Question on RyanKent's Identifying Link Penalties 2012 Article
I have a question about this article: http://www.seomoz.org/blog/identifying-link-penalties-in-2012 Specifically the Section Titled: Other Google Link Penalties _"Google often manually penalizes sites and does not inform site owners of the penalty. Furthermore, Google makes many algorithm changes each year. Most people are aware of the major algorithm changes, but you should also know Google makes about 50 algorithmic changes each month which could lead to ranking changes or an "algorithmic penalty". With the Penguin update specifically, we are unsure if there will be further refinements and rollouts as has happened with Panda. On May 25th Google rolled out what Search Engine Land calls Penguin 1.1. _ What advice is available for a site owner who wants to know if they have received a link penalty or at risk in the future? Check your anchor text distribution to see if it appears natural. You can perform a fast check in Open Site Explorer of your top 20 links as follows: Go to http://www.opensiteexplorer.org/ Enter in the URL of your site and press <enter>or the SEARCH button</enter> Change your drop down box settings as follows: Show [followed + 301] links from [only external] pages to [pages on this root domain]…..then press the FILTER button. These settings will remove the “nofollow” and internal links which are not evaluated by Google as part of link penalties. You will now see a list of all links to your site which may cause you to incur a penalty. For now, focus only on the Link Anchor Text column. If 50%+ of your top 10 links show the same or very similar anchor text, that is a warning sign of a very unnatural link profile. Of course, a deeper analysis is desirable but this method offers you some idea of the problem in just a few seconds. Hopefully your anchor text distribution looks more natural than the below example. Notice how all the links show anchor text? A natural distribution would show a high percentage of links with simply the site URL. When anchor text is naturally used, it is often far less than ideal." Anyway, with anchor text looking the same - would this have a negative impact if i was syndicating content to 10-15 blogs, or if i used onlyshare and did it to 50 or something. Would this impact me eventaully in a long term sense. I tend to write articles at least weekly for these sites so that i make sure i have fresh content, if me syndicating them/sharing the excerpt to my blog pages w/ anchor pages back to my main article is hurting me by having multiple pages linking back w/ the same exact anchor text, that would be a good thing to know. Any input on this would be much appreciated. Keep in mind i'm not creating 10k blogs and having one blog post on them. They are actively posted to. With my established site they seem to work great- but with a new site, would popping 10-15 links real quick like that set off any alarms? thank you, -Travis Gross
Social Media | | choiceenergy0 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0 -
What effect does Google Plus Business Pages have on SEO?
It looks like Google is putting a definite emphasis on social signals, through Google+ anyway. Has anyone tested the effect of social circles on SEO yet? Same effects as the "magical +1 button?" +1 on shifting your time and resources to Social Media?
Social Media | | 10JQKAs0 -
First Attempt at Local SEO
Hi everyone, I've only been a member for a few days but this community is extremely supportive of one another, and I appreciate that very much. Here's my current project. I've done IM for awhile but now I'm helping a massage therapist with his personal brand here in Chicago. I've used the tools here to identify a few of the bigger sites and ten local keywords that he'd like to rank for - things like chicago massage, cheap massage therapy, and chicago reiki, his favorite. I'm currently getting him set up with Google Places properly so he shows up there. We have a Facebook and Twitter underway. We have a blog he can use if he wants - though I'm not sure how insistent he's going to stay. I'm planning a separate page targeting each of the keywords we're after. His competitors each have a couple local blogs talking about them, so I'm going to contact some local bloggers and offer them free massages in return for a review. He also is getting registered in some of the local business directories - mostly the ones I see the other sites already in. Finally, I was going to use some Build My Rank sites to bulk up his backlinks - maybe focus 10 on each keyword, with 5 going to the main keyword and 5 going to long tails. How does this sound for a simple, first SEO project? I'd love to hear some feedback, even if it's just "sounds great". I've never put one together for a client, and I'm thrilled/nervous. Thanks! Philip
Social Media | | philipbuuck0