YouTube or Hosting Outfit to Boost Pages?

[94501]

Okay, so have used video to both get my pages to rank and have Google see the Youtube result as another result for the same keywords as our page(s).

All good.

Now I'm thinking, "Self, am I better off embedding the video on our site with a third party service other than Youtube or continuing to embed the video from Youtube?"

Would I be more likely to have our page show up higher and with a little player icon in Google SERPs if I hosted it outside of Youtube?

Your thoughts?

Thanks!

[94501]

Hi Sha & Gianluca,

Thanks for the thoughtful responses. I guess my only thing with Wistia is that it looks kind of expensive. If it were cheap, I would for sure go with it.

Gianluca, we've embedded youtube on our site before. Are you saying that if I did what I always did, but submitted a video sitemap to Google showing x video on x page, I'd get the video result benefit in Google's serps? If that's all it takes,  I feel silly for not doing that before!

Best...Michael

[gfiorelli1]

Sha gave  a great answer, but i offer you an alternative:

host the site in YouTube but:

• create a video sitemaps in order to specify that the video is on your site. That way, it is possible that Google will show your video "attached" to your web page in the Unversal Search (both as organic and video result). A quite good video sitemap generator is "A1 Sitemap Generator". If you run on Wordpress you could use this plugin: http://wordpress.org/extend/plugins/xml-sitemaps-for-videos/

Then, follow what Paddy Moogan suggests in this post on Distilled: Getting Links and SEO Value from your YouTube Videos

That post explains very easily how to create an embed code for the YouTube video embedded in your page in order to offer the opportunity to others to use it in their sites... and with an attribution link to your site.

[ShaMenz]

Hi,

I would host on site using a service that will create & submit video xml sitemaps and give you access to awesome statistics, while passing link credit back to your own site, no matter where it gets shared.

Wistia would be my preferred option as I know that they fit the bill on all counts, but there are a few good services out there, so you could check out what is on offer.

This post from the SEOmoz Blog will give you an idea of the kind of data you have access to with the Wistia service, so you can make clear comparisons.

Of course, you can also add content to youtube, but I believe it isn't possible to create video xml sitemaps for youtube content.

Hope that helps,

Sha