Mile long pages with calls to action
-
Do these mile-long pages with a call to action at the bottom really produce more conversions? For example, see http://www.keywordelite.com/. Has anyone A/B tested this format vs. breaking up the content into tabs or some other format with multiple pages? Personally, these turn me off as they seem disorganized, they take forever to read, and they always sound like scams.
-
Thanks for the answers everyone! It's still crazy to me that these pages actually work.
-
What a nice article. I LOVE case studies which are well presented like this one. Thanks for sharing!
-
Weird, I just sent this blog post link to another person with the same question.
Long scrolling narrow pages have always irked me. The design goes against every design sensibility and principal. It's the kind of feeling you know in your bones. But lots of A/B testing has shown that it works. And I couldn't find a designer that challenged this incumbent with a better design. Until NOW.
Check out 37Signal's post on their tests to see what performed BETTER:http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-finaltheir previous posts part 2 and part go into more detail.But wow, do the results surprise you? They made me happy and relieved all at the same time.
-
When I first got interested in marketing online I read a lot of tutorials on how to best do affiliate marketing. They all suggest a huge long page of copy like this. The funny thing is, most of these pages that I see are selling books teaching other people how to do affiliate marketing!
These always look like spam to me. I expect that when I go to leave the page I'm going to get javascript saying, "Do you really want to go?"
Personally I would never buy a product from a page like this.
-
They always look like spam to me but I have seen that viperchill uses them and I know he tests continuously
edit: Shoemoney does this same tactic with his videos.
-
me to. I still keep on getting them
-
Hi Christopher,
I suspect that there are a huge amount of these types of sites that aren't spam but the point that I was trying to make is that because a large proportion of them are spam, my perception is that I instantly don't trust the credibility of any site using the same format.
This is an observation on my perception of the sites and not a reflection on all of them.
-
All that was needed was a compelling set of training DVDs and perhaps three or four years to accumulate the email addresses. Then, to keep it going, put a new series of training DVDs. The topic can be just about anything, but various types of sports training are quite common. Most probably don't do much, but a few do really well.
Best,
Christopher -
In that case, John and I can partner up and start opening up a dozen of these sites and quit our day jobs.
-
I'm sure there are many that are spam, but the ones with which I am most familiar are not. The DA is not great, but all the incoming links are legit. They sell instructional DVDs and gross about $10K per month. Most of the traffic is email driven. There is zero Adsense and ad revenue. The one web pages goes on for pages and pages of scrolling with one purpose--to sell the DVDs, or failing that, to get an email address so they can sell the DVDs next month.
Anyway, that format can work. Sure are ugly, though.
Best,
Christopher -
In regards to the SEO world, the site owners that use these type of mile-long pages seem to be all part of a group with affiliate links to each others sites.
Somewhere along the line I have ended up on their mailing list and every couple of weeks I get an email from another miracle solution to driving relevant traffic towards your website. For me the common theme for all of these sites is that they are pretty much Black Hat and shady.
Based on the sites that I have seen using this one-page format, my perception is that any site I see with the same format is Spam. This of course may not be true but personally I wouldn't see any site using this format as credible.
-
I can't cite any A/B studies so I wouldn't know if they generate more conversions, but I do know of several of these that do generate good income. One conversion that is common with the ones I know include a freebie (maybe some type of report) in exchange for an email address. Those large lists of opt-in email addresses are gold.
Best,
Christopher -
I have never had a client with such a page, but they are very popular. I can understand how a percentage of people are continuously enticed by the presentation and read further down.
My best guess is it's like junk mail. If you can find a way to present it to enough people, a small percentage convert and profit margins are extremely high. This site sells a service for $97 and I would guess it is all profit.
With respect to other formats, the single page presentation forces readers into a funnel. Sure it will cause a lot of readers to bounce, but they probably achieve the best conversion rate by forcing readers into a single funnel (i.e. scroll down the page and not get lost on various site pages).
Yes, it seems like a complete scam, but people still fall for scams every single day, and they will 100 years from now too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Overlay / modal for product pages - bad or good for SEO?
Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
Conversion Rate Optimization | | Arnaud_Fo0 -
Individual statistics (not aggregated) for 'local pack' and 'organic search results' when both on the same page
Hi, For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page. I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually. The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know. Any hint? Cheers, Cesare
Conversion Rate Optimization | | Cesare.Marchetti1 -
Tracking a Deposit Page Through Google Analytics: Which is a better way?
Good day to all, I do have game download website (Works like Google Play and Steam) and currently working on the deposit page which is payable by fund transfer and Paypal. The thing is I do not have a confirmation page that I can use to track all incoming successful and unsuccessful conversions for this deposit page. My question is, which is better to use for this kind of tracking a goal in Google Analytics? Are we going to use a virtual page or and event tracking method? How can I track users that visit the deposit page that weren't able to do a deposit attempt? Thanks for answering this question. Have a good day ahead.
Conversion Rate Optimization | | Francis.Magos0 -
Any General feedback or Experience on Page Titles and Click Through Rates ?
Moz, I have managed to climb onto page one for a couple of keywords i am really happy with, Just looking for any feedback on page titles and different effects on CTR The page i am working with is product pages I tried a simple headline which was a branded product keyword, this way when the keyword matches the user search it will stand out as the the majority of the title is bold because of this match,, Example below <title>Jeffs<strong> Lollipops</strong></title> and my other option is to look at testing a more descriptive title to fit the limit <title>A selection of sweet Strawberry and Cherry<strong> Lollipops</strong> from Jeff<//Title></p> <p>has anyone looked into this and tested for results in CTR ? i can see there being a youmoz about it somewhere?</p> <p>Alot of people i assume will just say test test test, but any feedback on how other moz users tackle title tags for CTR would be great,</p> <p>Thanks</p> <p>James</p> <p> </p> <p> </p></title>
Conversion Rate Optimization | | Antony_Towle0 -
SaaS Landing Page Copy
Hi We have a SaaS online invoicing software website. We want to optimize our landing page for conversion. Everything we read about conversion says Big H1 Copy, short, precise and catchy. 3 bullet points and thats it. Very very little copy. Question is is this bad for our SEO. Will google rank our home\landing page if we do not have lots of natural keyword copy? SEO and CRO are conflicting here aren't they? Thanks
Conversion Rate Optimization | | Studio330 -
The Effects of "Call for Pricing" Pricing Structures
I have a wholesaler who sells great products but they have an internet pricing policy that states we cannot show prices online and that we must have a "call for pricing" or "request a quote/price" button instead because retailers are losing sales due to lower prices online from other retailers. I know, I know.. They are out of their mind. I have already told them that they should have online MAP pricing requirements to protect their retailers but they refuse to even set an MSRP! I've been looking for some articles to show the statistics of customers lost from not having a price on your site. Does anyone have any information or suggested links on this topic? and the final question is if I was to remove the prices from my website, would that in turn affect my rankings?
Conversion Rate Optimization | | bcarp880 -
Page Title Tags - SEO vs CRO ?
Hi everyone, Thanks to what seems to be a recent(ish) algo change in Google, some of our more targeted deeper pages are ranking for search terms where before only our homepage would rank. This is of course great however I am a little worried that some of the page titles of our internal pages are a little short, for example our main departments (we are an ecommerce store) are titles 'Department Name | Liberty Games' so for example 'Pool Tables | Liberty Games'. I have heard varying reports on what to do with the title tag, I have heard to keep the most relevant keywords to the left of the tag, which we have done, I have also heard that shorter is better. I am just a bit concerned that our tags are looking a little stumpy in the serps alongside other results which are longer (although admittedly a bit keyword stuffed). So (eventually) my question is, will short titles harm my click-through rate ? but are shorter titles better for SEO ? If longer is better are there any recommendations about what I could add to these titles that could potentially help click-throughs and natural rankings ? Many thanks, Stuart
Conversion Rate Optimization | | stukerr1