How much does page load time affect SERPS?
-
I've been digging through SEOMoz and couldn't find a straight answer to this, so I thought I'd ask here.
How important is page load time to Google and your SERPS position?
If you're answering, I'd also love to know 1) how you know that your answer is correct and 2) if you've personally seen a webmaster improve his page load time and subsequently his position in the SERPS.
-
Agreed. Indirectly, Google rank has always been affected by load time, because a long load time can increase the bounce rate.
Best,
Christopher -
Good to sees johns answer, as i always thought its overblown.
But having said that, i would be more worried about converion due to load time, if your page takes too long to load you will lose users. -
From Google Webmaster Blog, April 9th, 2010 http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html:
While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Hierarchy Question
I understand the basic concept of page hierarchy, i.e. parent and child pages. My question is: Should the home page be the parent of all 2nd-level pages? Can/should there only be one top-level page, the home page? In other words, is this: site.com/homesite.com/home/products site.com/home/products/widgetsite.com/home/aboutsite.com/home/contactbetter than this:site.com/homesite.com/products site.com/products/widgetsite.com/aboutsite.com/contactThanks for your opinion!
On-Page Optimization | | BillWoods0 -
Page Analysis - Helping Product Pages Outrank Search Results Pages
Hi! We have a lot of our search results pages that have been indexed and outrank our product pages and in some instance the actual product pages barely show up at all. Here is an example query that includes our brand name: http://goo.gl/cgB6W So, we have loads of actual product pages, video pages, etc that should be showing up here, but are not and this is just one example. Unfortunately, there are a LOT of these Search Results pages out there and utlimately we would love to de-index them altogether, but it's going to have to be carefully done. So, was wondering if anyone would want to check out one of our product pages and give any feedback as to what we could change to possibly improve rank or to make them more search friendly or hopefully to help them rise above these indexed search results pages? Here is an example product page: http://goo.gl/2R4IT Thanks!! Craig
On-Page Optimization | | TheCraig0 -
On-page report tool
This is a question regarding the advise this tool offer to increase the ranking of a webpage with focusing with a particularly keyword we choose. I give an example: On-page Report Card am checking my keywords and I use. "cleanse london" my surprise is Report card give an "F" for my target landing page http://www.purifyne.com , but the issue is I am already in first place first position. I know SEOmoz know have the algorithm from Google to know how to rank better but my issue is should be a little more accurate! at least. I don't want to be misunderstood here, I just want more guidance, to rank much better using this tool that I am paying for. Any thoughts?
On-Page Optimization | | teksyte0 -
Removing OLD pages
Dear all, I was removing tons of old pages from my directory (about 400 pages), I was setingup a 404 custom page, all is fine, so when I go to an existing page I get a 404 and redirected to my 404 page. The problem is Google Webmaster tools list all these pages as 404, and never clean my list (1 year til now), so I assume something is wrong. Question what is the best way or natural to remove old pages from one directory? Note: previously I tryed add on these pages the NOINDEX/NOFOLLOW meta tag and I got from google Soft-404. Thank you
On-Page Optimization | | SharewarePros0 -
Rel Canonical Warning on most pages
I have an e-commerce website and have recently started using SEO moz. candygalaxy.com is the site. I have over 2000 pages that i am receiving the Rel Canonical notice for, which is essentially everyone of my pages. I'm a little bit confused as to what this means, good or bad... I also have over 1800 pages with to many links. I think this is being caused by the fact that my drop down menus' are quite extensive and begin counted on every page. Any tips on how to make those menu's links not count? So that i can reduce the total number of links per page? Thanks
On-Page Optimization | | Jonathan_Murrell0 -
Home Page SEO
Hi! We recently re-designed our home page in early March. After Google panda, we re-tweaked it again, before we take it live, we really want to get some expert's opinions. We would be grateful for any comments/suggestions/feedback, particularly in the following area (you will need to click a few times to get the page to real size): is the bottom content ok? please scroll down all the way. 2) We used semantic keywords for 5-6 anchor interlinks to the same page to promote core products from the home page. Is this too much? 80% links on the footer is a repetition of header navigation links, do these footer serve any SEO value or is it over - optimization? Here is the URL: https://www.dropbox.com/gallery/36547134/1/WebDesign?h=109d4a Thanks a lot!
On-Page Optimization | | ypl0 -
Duplicate page titles
We have search results pages on our site. They share the same page title, there is no real differentiator between the result pages, other than page 1, page 2 etc. How do we de-dup the titles? just add page 1/2/3 etc to the end of them?
On-Page Optimization | | lilibooz0 -
How SEOMOZ manage to have same pagerank on all pages?
I was just wondering how SEOMOZ manage to have same pagerank on all pages? Even on profile pages.
On-Page Optimization | | DiamondJewelryEmpire0