Does on page links have an effect on SERP rankings with PANDA
-
I have been doing some competitive analysis basing my company on others and have noticed a pattern. Very high ranking sites seem to have limited the internal and external on page links on their subdomains to under 100. my site has a lot of links but all are relevant and lead to unique content.
I am interested to know if anyone else has noticed this pattern in changes in the SERP results. bIs google now penalizing pages with to many on site nav links? And if a full site restructure is needed to allow google to index and rank these pages or if a it is a non issue and does not need to be addressed.
Panda confuses me!!!!! HELP!
-
Hi Jake.
Links on a page are what allow page rank to flow throughout your site. The full details are extremely long and complex involving advanced math, technical patents and more fun. If you want to look at some of the details here is a link: http://www.sirgroane.net/google-page-rank/
I should also clarify this issue has no direct relationship to Panda. There can be some indirect relation based on how you present the links, but the number of links on a page is a foundational SEO factor.
At a high level, each link you offer to a page is an indicator of it's importance. If your website has 200 pages and you provide a link to all 200 pages from your home page, you are saying every page of your site has equal importance. This is generally a bad approach and will lead to poor SEO performance.
If you were to offer a "cars" website, there are some makes and models which are very popular, and others which are unpopular. I have not done any research but I imagine cars like Ford Mustangs, Chevy Corvettes and similar flashy models are more popular topics for discussions then a Chrysler Lebaron or other models. From your home page I would suggest a link to each car manufacturer, then a link block of "Popular cars" which links to the mustang and corvette pages. This method allows your PR to flow to your most important pages. It is a solid SEO tactic.
As a general rule, you should minimize your links on a page to what is necessary or helpful. You are damaging your site's SEO by trying to link to everything. It is what I would refer to as "link stuffing". Every additional link you add to a page weakens all the other links on the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
NO Meta description pulling through in SERP with react website - Requesting Indexing & Submitting to Google with no luck
Hi there, A year ago I launched a website using react, which has caused Google to not read my meta descriptions. I've submitted the sitemap and there was no change in the SERP. Then, I tried "Fetch and Render" and request indexing for the homepage, which did work, however I have over 300 pages and I can't do that for every one. I have requested a fetch, render and index for "this url and linked pages," and while Google's cache has updated, the SERP listing has not. I looked in the Index Coverage report for the new GSC and it says the urls and valid and indexable, and yet there's still no meta description. I realize that Google doesn't have to index all pages, and that Google may not also take your meta description, but I want to make sure I do my due diligence in making the website crawlable. My main questions are: If Google didn't reindex ANYTHING when I submitted the sitemap, what might be wrong with my sitemap? Is submitting each url manually bad, and if so, why? Am I simply jumping the gun since it's only been a week since I requested indexing for the main url and all the linked urls? Any other suggestions?
Web Design | | DigitalMarketingSEO1 -
Is the size of website a ranking factor?
I've heard it said that by increasing the number of pages on a website (by adding new content) that this in iself can boost a site's ranking. Is this an old wives tale or is there a grain of truth here? My website - www.skydas.lv metāla durvis Metāla durvju montāža - http://sosdienests.lv
Web Design | | Felter0 -
Do we still have this Page Rank / Link juice / Link equity? So this dilution concept?
Hi all, As per the traditional or standard SEO rules, we have this link juice and dilution concept. Many websites have changed their linking structure with this with the beleif "the more number of pages, the PR will get diluted". Then many websites avoided more number of pages from homepage to avoid link juice dilution. Even we followed same. But I just wonder it's still the same way Google handles websites and rankings as per the links. And many websites even avoid more number of 2nd tier/hierarchy pages to avoid link dilution. I have gone through our competitors where they been employing lot of top level pages like 2nd tier/hierarchy pages but still doing good at rankings. Please share your views and suggestions on this. Thanks
Web Design | | vtmoz0 -
Page missing meta description some times a good thing?
Just courious to why http://moz.com/learn/seo does not appear to have the meta tag: name="description" content=""> Is this purposely done this way for some reason? Or has it become less important? Just curious.
Web Design | | DanielMulderNL0 -
Does having a Blog link in the top level navigation provide any better SEO value, or would having it in a footer or top navigation work just as good?
Trying to decide on whether placing a link to the blog in our top level navigation would have a better SEO value than just placing it in top or footer navigation. I have an ecommerce site.
Web Design | | RPD0 -
How to create Google Section or Jump To Links
Hello all! i need create a jump to links on my site and when seach a keyword on google it will display jump to links http://techwyse.com/blog/wp-content/uploads/2009/12/google-jump-to-links.jpg i same with that images please help me how to do it, and have any plugin on wordpress can do that google-jump-to-links.jpg
Web Design | | ITVSEO.COM0 -
Could Website redesign be a cause of drop in rankings?
We had a complete redesign of our website and moved it over to wordpress several months ago. As url's changed, we had appropriate 301 redirects done. Rankings for our top keywords dropped, but others remained intact. Our SEO company told us rankings drop when a redesign is done, but I thought if we did all redirects properly (which they approved), it wouldn't be much of a problem. Additionally, we've been steadily adding good new content. Any advice?
Web Design | | rdreich490
