Does on page links have an effect on SERP rankings with PANDA
-
I have been doing some competitive analysis basing my company on others and have noticed a pattern. Very high ranking sites seem to have limited the internal and external on page links on their subdomains to under 100. my site has a lot of links but all are relevant and lead to unique content.
I am interested to know if anyone else has noticed this pattern in changes in the SERP results. bIs google now penalizing pages with to many on site nav links? And if a full site restructure is needed to allow google to index and rank these pages or if a it is a non issue and does not need to be addressed.
Panda confuses me!!!!! HELP!
-
Hi Jake.
Links on a page are what allow page rank to flow throughout your site. The full details are extremely long and complex involving advanced math, technical patents and more fun. If you want to look at some of the details here is a link: http://www.sirgroane.net/google-page-rank/
I should also clarify this issue has no direct relationship to Panda. There can be some indirect relation based on how you present the links, but the number of links on a page is a foundational SEO factor.
At a high level, each link you offer to a page is an indicator of it's importance. If your website has 200 pages and you provide a link to all 200 pages from your home page, you are saying every page of your site has equal importance. This is generally a bad approach and will lead to poor SEO performance.
If you were to offer a "cars" website, there are some makes and models which are very popular, and others which are unpopular. I have not done any research but I imagine cars like Ford Mustangs, Chevy Corvettes and similar flashy models are more popular topics for discussions then a Chrysler Lebaron or other models. From your home page I would suggest a link to each car manufacturer, then a link block of "Popular cars" which links to the mustang and corvette pages. This method allows your PR to flow to your most important pages. It is a solid SEO tactic.
As a general rule, you should minimize your links on a page to what is necessary or helpful. You are damaging your site's SEO by trying to link to everything. It is what I would refer to as "link stuffing". Every additional link you add to a page weakens all the other links on the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
JSON-LD product page markup for multiple currencies?
I haven't found a working example of a single product page with one "Offer" in multiple "priceCurrency" and "price" We have product pages with a single product URL which will offer different prices in different currencies based on the user's IP. Some of the language of the page will be translated based on the IP (this will have href lang tag) but the URL will not change. (We're aware TLD is considered best practice, however, this is not an option at this time.) Is the best option to update the markup based on what the corresponding "country"? I'm uncertain how this may be handled by crawlers. Eg, For the product page https://www.example.com/product1 displaying USD "offers": {
Web Design | | sb1030
"@type": "Offer",
"url": "https://www.example.com/product1",
"itemCondition": "https://schema.org/NewCondition",
"availability": "InStock",
"priceCurrency": "USD",
"price": "7.99"} For the product pagehttps://www.example.com/product1 displaying EUR "offers": {
"@type": "Offer",
"url": "https://www.example.com/product1",
"itemCondition": "https://schema.org/NewCondition",
"availability": "InStock",
"priceCurrency": "EUR",
"price": "7.50"} Thanks for any input.0 -
How to optimise non-homepage to beat homepage in rankings? Are we on right path?
Hi all, We have a page with "keyword" in slug like "website.com/keyword" where our homepage is "website.com". This "keyword" difficulty is very high, so every minor factor contributing here and we have noticed competitors' pages with "keyword" in URL ranking. Then we also planned to rank this page "website.com/keyword" and interlinked high, so it'll be favoured by Google which didn't happen. So may be we should reduce the interlinking to homepage and optimise this keyword page more to rank for this keyword. Still I doubt the chances of ranking this page is difficult and need much more. How to make this page ranked replacing homepage? If there are no options for this, we are planning to redirect our homepage to this page; so Google will slowly adopt it. Suggestions please. Thank you.
Web Design | | vtmoz0 -
Do more links from sub-domains to domain (website) hurt rankings?
Hi all, If there are multiple sub-domains like abc.website.com, 123.website.com, etc...and if the top pages of website are linked from multiple sub-domains via top menu or footer links; will this hurts? Will too much interlinking of few top pages of a website from it's sub-domains dilute link juice? How many links ideally we can add to website from a sub-domain? Thanks
Web Design | | vtmoz0 -
2 Menu links to same page. Is this a problem?
One of my clients wants to link to the same page from several places in the navigation menu. Does this create any crawl issues or indexing problems? It's the same page (same url) so there is no duplicate content problems. Since the page is promotional, the client wants the page accessible from different places in the nav bar. Thanks, Dino
Web Design | | Dino640 -
Responsive design to serve different page for IE8 - SEO Implications?
A client is planning on developing a responsive designed website which redirects visitors using IE8 to a static webpage that encourages users to visit in another browser. What are the SEO implications of a server redirect just for IE8 visitors? Possible solutions: would containing a link on the static page to "continue browsing" and give the visitor access to the entire site in IE8 work well? Or should a CSS overlay message appear to IE8 visitors, no redirect, that encourages them to visit in another browser? Or serving a separate stylesheet for IE8 visitors, and not giving a responsive experience be optimal? Any suggestions or thoughts are appreciated. Cheers, Alex
Web Design | | Alex.Weintraub0 -
Pointless copy on product list pages makes me feel compromised...
When working on ecommerce websites we insist that product list pages need at least 250 words of copy that is optimised for our keyword phrase ... lets say "17 inch bike frames". So we have some crappy copy written that goes something like this.... "We have a great 17 inch bike frame for you whatever your requirement. Take a look at the frames below .... blah blah blah totally pointless text blah blah blah........." This text is of no use to the user as the page is merely a means of them getting to a suitable product page. However, the copy is pretty essential if we want to rank well for "17 inch bike frames" and not having copy on product list pages could land us in hot water with Panda ...especially if we have lots of them on a site using the same page template and with no copy on them. Does anyone else feel uneasy with adding this crappy text to pages? It's only there for search engines and that is something that Google say's we shouldn't do but I know for sure they're not going to rank me as well if I don't have it. I'd be interested to hear other people's opinion on this. It's always annoyed me. Does anyone have any good tips for making this type of copy on product list pages less forced and crappy?
Web Design | | QubaSEO0 -
Duplicate page title caused by Shopify CMS
Hi, We have an ecommerce site set up at devlinsonline.com.au using Shopify and the MOZ crawl is returning a huge number (hundreds!) of Duplicate Page Title errors. The issue seems to be the way that Shopify uses tagging to sort products. So, using the 'Riedel' collection as an example, the urls devlinsonline.com.au/collections/riedel-glasses/ devlinsonline.com.au/collections/riedel-glasses/decanters devlinsonline.com.au/collections/riedel-glasses/vinum all have the exact same page title. We are also having the same issue with the blog and other sections of our site. Is this something that is actually a serious issue or, perhaps, is Google's algorithm intelligent enough to recognise that this is part of Shopify's layout so it will not negatively affect our rankings and can, essentially, be ignored? Thanks.
Web Design | | SimonDevlin0 -
Two home pages?
One of my campaigns shows duplicate page content for domain xxx and xxx/index. There is only one index (home) page, so why does it report on two?
Web Design | | Beemer0