On-Site Blog or Blog Service for Best SEO Results
-
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh.
My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site?
Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well.
Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
-
I have a mixture of on-site and off-site blogs, which were all set up in the last 9 months. Time and time again I've seen upward SERP movement for keywords recently targeted in on-site blog posts, but I haven't seen comparable shifts for sites which just have an off-site blog.
It really annoys me when off-site blogs attract organic links which I would prefer went to an on-site blog. That said, I can't quantify whether it is more appealing to link to a blog which refers traffic to an eCommerce site rather than to a blog on an eCommerce site - I think it would influence the choice to give a link in some cases, but I can't prove it.
We may find over time that the off-site blogs attract enough links to pass decent link juice. We do know from customer feedback that some people are buying from us rather than competitors specifically because they found the blogs helpful, even when the blogs were off-site only.
Although I lean towards predominantly using on-site blogs, I think there is a place in a marketing campaign for having a presence in other places whether through external blogs or careful article placement.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tumblr, Blog or Both
Hello Mozzers! We have a client who is thinking about dropping the Wordpress blog on the site, and switching to a Tumblr blog. Obviously there a great benefits to having each, but does anyone see any problems with having both? Thanks in advance for all your input!
Content Development | | FrankSweeney0 -
How to fight against a site always "re-write" your content?
A site is always copying our content then re-write to their site, how to fight against this kind of action? (Many of those copied content can get a rank very closely behind us, which will grab some of our visits ) I tried to find DMCA, but as they have changed some paragraphes, etc, DMCA can't punish them as copying. I think many of you also have met such a problem, how will you handle this situation??
Content Development | | JonnyGreenwood0 -
Blog and keyword advice
Hi, i am going to add a blog to my site to encourage more visitors as well as encourage google to visit the site more often but i am concerned on a couple of things. The blogs will be on weight loss hypnotherapy, anger management therapy and also gastric band hypnotherapy and i am concerned that by writing a number of articles on this topic that by using the keywords it will lower my rankings for the following keywords, gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy. To help you understand more, i have three sections which are gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy, which rank well with google and i am worried that if i write about these subjects in my blog that it will reduce my rankings. Should i reduce the number of times i use the word gastric band hypnotherapy in my new blog articles and say only say the word once or twice so google does not thing that is my main page on the subject. any help would be great.
Content Development | | ClaireH-1848860 -
Benefits put my blog inside website or outside the website
Hi everyone, I wonder if you can provide some information regarding inside or outside blogs benefits. One of us thinks that the blog should be within our website URL. And the other one thinks that it should be a separate url. I believe an outside blog will provide SEO benefits but we hope that you will provide us your thoughts on this issue? Thanks for all of your help. Antonio
Content Development | | AVSFencingSupplies0 -
How can i get this map on my site
hi. i have just seen a great map that i would love to have on my joomla website here it is http://www.holidaywatchdog.com/42894-Kolymbia-Holiday_Village_Rhodes-Holiday-Review.html it is the map on the side where it shows where the hotel is, on the right hand side, can anyone tell me how i can get this on my site and pop up on my site without the person leaving my site please many thanks
Content Development | | ClaireH-1848860 -
Anyone know of any other guest blogging sites like myblogguest?
Hi, I am a member over at myblogguest, but im wondering is this the only service online for guest blogging? Cheers
Content Development | | activitysuper0 -
Blog at blogspot
Hi My website provider doesnt yet have the function to integrate blog under my domain name so the blog is at blogspot. Inevitably there will be quite some links going from blog to differnet pages on my site. I havent yet incorporated a clickable link from my homepage to blog. I am not sure wether to do this or not. Will this just reduce the value of the links going from the blog ? Thanks
Content Development | | danlae0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250