Second Blog on the Same Site? Best SEO Practice
-
I would like to start up another blog which has more of a "technical" topic coverage vs my regular blog, which appeals more to non-techie business folks. If the goal is to drive traffic ultimately to the main site, should I do this second blog on a different domain, a subdomain, or try to incorporate it as a separate-but-equal blog on the same domain as the currrent one? What would you do?
-
Hi Jim,
An example of two blogs in the same domain is seomoz
although the reasoning and application behind this is different than how I understand your intention . I have seen a lot of companies use a combination of /blog. /tech and /news to great success and I feel this might be relevant to your query. For SEO purposes I think sub folders will be a better choice as I feel your content is related. Definitely compose your blogs for the intended user . If you have the content go for it. -
Go for the subfolder version. You could link back and forth "more technical details in our tech blog" etc.
Also you might want to consider combining them. Isn't that what categories are for? Or is the targeted audience to different? Lets assume the user perspective: will a normal reader feel comfortable (and not confused) by two blogs? Is the audience overlapping? Some companies have two blogs: one for their partners/supliers B2B and one for their customers B2C focused.
-
HI, thanks for the input. Actually, both blogs are business-focused, it's just that the main blog is targeted to business folks who are non-techie, but I have a lot of technical content I want to blog about too, so I'm going to do a "technical blog". Just trying to decide how best to do it.
-
Going for a subdomain (blog2.domain.tld) is the safe bet, especially if your second blog is totally offtopic to your main sites content.
Using a folder (www.domain.td/blog2/) gets the new blog the benefits of existing links and new incoming links boost your main sites ranking.
If I understand you correctly you are running a tech-related company with a semi-personal blog on a subfolder. You want to promote a new, more technically focused/business related blog. If so, I would go for the subfolder und the same domain (i.e. domain.tld/new-blog/ ).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic to blog home page is going down after changing my WordPress Theme
I recently changed my wordpress theme from a standard free theme to a newer theme. The home page I switched up a bit adding more calls to action to some of our top posts and leading people to popular categories and so on. This greatly improved the usability of our site as it allowed us to highlight new posts. The previous free template simply listed 10 of our most recent posts on a page with small snippets and then you had to move to the next page to keep reading. Since switching my theme the blog traffic has stayed relatively level. That being said, the specific posts traffic is going up a lot whereas the organic traffic to the blog homepage is now nearly depleted. Is this a common thing to happen or is there anything I can do to fix this issue?
Content Development | | saultienut0 -
Listings site -is freshness important on results or articles?
We have a property listing site.
Content Development | | nick-name123
Wandered if its more important to update the results of the listings (adding or deleting them) or is adding new articles more important.?0 -
Tool to identify duplicated content on other sites
Hi does anyone know of a tool that could be used to identify if a site is using our content without permission? Thanks
Content Development | | turismodevino10 -
URL Structure for Blog
Hi guys, Hope you are all doing well today. I have a questions with regards to our blog URL structure. The URL for the blog is /blog - however when you click on a blog post the "/blog" disappears completely and is replaced by the title of the post. So it is ".com/title-of-post" for example. Would it be better to keep the blog subdomain in the URL so it is ".com/blog/title-of-article" Any insight would be appreciated. My thoughts are that surely the second option above is ideal? Thanks Tom
Content Development | | National-Homebuyers0 -
Tumblr, Blog or Both
Hello Mozzers! We have a client who is thinking about dropping the Wordpress blog on the site, and switching to a Tumblr blog. Obviously there a great benefits to having each, but does anyone see any problems with having both? Thanks in advance for all your input!
Content Development | | FrankSweeney0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
Blog SEO Strategy
The current SEO strategy for my company blog is to include a percentage of short tail keywords in each blog post, and not to link to the main site because they are concerned with diluting the blog. I would like to change the strategy and instead use the blog to promote long tail keywords by having each entry focus on around a different long tail keyword. I would also like to use the short-tail keywords for internal linking to strengthen our important pages with keyword rich anchor text (no more than 1 link per 100 words). I would love the advice of the SEOMoz community about which strategy is more effective (or if there is something else entirely we should be doing). Thanks!
Content Development | | theLotter0 -
What is the best web chat software?
What is the best web chat software and why? I'd like to implement web chat softwae that will ACTIVELY ask the visitor with a pop-up if they'd like to chat. Other than that, I'm not sure I have any other needs.
Content Development | | TheDude0