Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact match subdomains
-
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits?
eg.
halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk
Many thanks.
-
I agree. But at the same time because its still on the main domain which has authority i have a hard time believing the engines don't trust the url more as a sub-domain vs a bran new url.
-
Thanks for your response. Interesting to hear about your experience with exact match sub-pages. Sub-pages benefit from URL structure and domain authority. Would be also be interesting to compare with exact match subdomains where weight isn't passed from the root domain and relies primarily on URL keywords.
-
Hey Mate,
One of my clients has around 20 terms on his site that we created exact match sub-pages for which are basically:
These rank very well, I can't say they are as good as an actual exact domain match but they def help get us ranking faster because the keywords in the url at all create authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the importance of exact match keywords for local SEO in service industry businesses?
I am working with a local service contractor. Several of his competitors have domain names with exact match keywords. Audits of competitor sites and use of other research tools reveals that their sites are behind in content and technical SEO. The competitor sites consistently rank higher in organic search results. I am new to SEO and I understand that some of my lack of clarity here is a result of not understanding the value of key word use in local SEO vs. wider efforts.
Technical SEO | | Andrew Woffenden0 -
Subdomain as News Section instead of Source in Google News?
Hi, trying to dig into Google News for a large site, mostly containing news.
Technical SEO | | m.m
The structure of the site network is subdomain.domain.se, and each subdomain has it's own brand with it's own news: x.domain.se
y.domain.se
z.domain.se
etc... Each brand/subdomain is more or less to equate with its own subjectfield/section. In Google News every subdomain is configured with it's own Site Source url, but also having the set up with one section with the same url. It seems like they're getting conflicts in Google News, Google can't always figure out which news article to which brand. Example: an article owned by brand A, but it is sometimes happens that articles getting labeled as brand B in the news SERP, though the link takes you correctly to brand A. I am thinking that this config in News Publisher Center may be a problem? Anyone having any thoughts if that would be better if we delete all source urls except for domain.se-brand and then put all the other subdomains as sections? www.domain.se x.domain.se y.doamin.se z.domain.se Any smart thoughts on this one? Or anything else that could make this wrong labeling (all content included images are hosted in same domain for example). Regards,
Magnus0 -
Is there any benefit in using a subdomain redirected to a single page?
For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers etc. Is there a benefit ? Cheers
Technical SEO | | techdesign0 -
Best Way To Clean Up Unruly SubDomain?
Hi, I have several subdomains that present no real SEO value, but are being indexed. They don't earn any backlinks either. What's the best way of cleaning them up? I was thinking the following: 1. Verify them all in Webmaster Tools. 2. Remove all URLs from the index via the Removal Tool in WMT 3. Add site-wide no-index, follow directive. Also, to remove the URLs in WMT, you usually have to block the URLs via /robots.txt. If I'd like to keep Google crawling through the subdomains and remove their URLs, is there a way to do so?
Technical SEO | | RocketZando0 -
Blogs are best when hosted on domain, subdomain, or...?
I’ve heard the it is a best practice to host your blog within your site. I’ve also heard it’s best to put it on a subdomain. What do you believe is the best home for your blog and why?
Technical SEO | | vernonmack0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0 -
Subdomain Removal in Robots.txt with Conditional Logic??
I would like to see if there is a way to add conditional logic to the robots.txt file so that when we push from DEV to PRODUCTION and the robots.txt file is pushed, we don't have to remember to NOT push the robots.txt file OR edit it when it goes live. My specific situation is this: I have www.website.com, dev.website.com and new.website.com and somehow google has indexed the DEV.website.com and NEW.website.com and I'd like these to be removed from google's index as they are causing duplicate content. Should I: a) add 2 new GWT entries for DEV.website.com and NEW.website.com and VERIFY ownership - if I do this, then when the files are pushed to LIVE won't the files contain the VERIFY META CODE for the DEV version even though it's now LIVE? (hope that makes sense) b) write a robots.txt file that specifies "DISALLOW: DEV.website.com/" is that possible? I have only seen examples of DISALLOW with a "/" in the beginning... Hope this makes sense, can really use the help! I'm on a Windows Server 2008 box running ColdFusion websites.
Technical SEO | | ErnieB0 -
SEO Benefit from Redirecting New Exact Match Domains?
Hi, All! This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer... From David LaFerney: It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query. If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases? In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>> To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit. (You get links+exact match domain, approximately.) But the other way around? Redirecting a new exact match domain to an older domain with links? Does that do anything for the ranking of the old domain for the exact match keyword? Or absolutely nothing? (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.) Thanks in advance!
Technical SEO | | debi_zyx0