Timing of Anchor Text Diversity

[vaibhavm1]

I am a huge fan of WBF and I saw the one about anchor text diversity, and although it helped answer a lot of questions it definitely raised a few more.

• So how does anchor text diversity relate to the timing of it all? If for instance there is a site that already has thousands of links for related terms to the keyword "oranges", would it be ok to now JUST build links with the exact anchor text "oranges"? or would the site still have to build links to both related terms and the exact match? So to clarify, i guess my question is, when Google looks at anchor text diversity and % of partial keyword match, is it looking at all the links to the page as a whole or is it looking at the links as they come?

• And what is the % of exact anchor text that is healthy? I am thinking that 10% exact match and the rest should be partial match. Am i off? Is there a better ratio?

Thanks in advance

-Vaibhav Methuku

[JamesNorquay]

From my experience it involves many factors, not just the percentage of anchor text.

Really I would not worry if you have below 20-30% exact anchor text for a specific term, yet for different niches and different markets it can change.

Looking at the rank "SEO" for my market I did some analysis and specific websites have around 60% exact match for "SEO" in anchor texts yet they do not have the Exact match domain -

Research here:

http://jamesnorquay.com/a-review-of-the-serp-result-seo-in-the-australian-market/ I would also factor in the AGE of the links, when have they been built?

I would also think about hwo new your site is?

I would also think about the placement on page of the specific links.

You have 100s of factors, I hope this helps clear up a few things.