Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=en

Schema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/

Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).

I hope that explains this a little?

-Andy

Always noindex these where you can Martin as it avoids lots of duplicate pages being created. Yoast makes this nice and easy

-Andy

noindex,follow is common for these pages. You want Google to be able to navigate their way around the links and pages, but letting tag pages in create lots of additional and unnecessary pages into the index. You never find these pages ranking in Google even when they are open.

Choose a good, logical category structure, promote your blog posts and the pages will all be found.

-Andy

Hi,

It is very possible that more people are clicking on your adwords ad, as mathamatix has said. Have you noticed a drop in organic positions? Also check Google Webmaster Tools to make sure there are no manual penalties that have coincided with this. It's unlikely, but always worth covering all bases.

Just looking at your numbers though, I would guess your adwords ad is taking away from organic.

-Andy

Hi Reece,

A lot of sites do this and I think it is pretty much common place these days. All you have to remember is that the important information that you want Google to see, should be the paragraph that is shown on load.

Just remember though, that the more you hide, the less that Google is likely to see the page as an authority if all they are left with is just a single paragraph.

That said, build the page for visitors rather than search engines and make it as user friendly as you can.

-Andy

Hi,

For the most part, Google can find their way well around dynamic pages with few problems. There are always going to be exceptions, but this tends to be when there are lots of parameters to the URL structure.

As long as it is pretty simple, you shouldn't have any problems.

-Andy

Hi Tom,

The links you refer to are in the Blogroll of the site - something common with Wordpress based sites and generally serve no good purpose.

If they are all like this, you have no idea how they came to be there, and serve no purpose, then the best thing to do (in the event of lack of action when contacting them) is to disavow the sites through Google Webmaster Tools. This will ensure you have nothing more to do with the sites in question and Google will know you want nothing to do with them either.

How they came to be there is anyone's guess, but sounds like they need to be removed.

Are you familiar with disavowing and how it works?

-Andy

--Edit. Updated for typos

Hi Becky,

What you need to be careful of, is over optimising with ALT tags. This can lead to issues, but what you suggest is correct. John Mueller from Google had this to say about ALT tags...

"alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.”** title attribute** should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title=”View a larger version of the big blue pineapple chair image.”

If the image someone can click on is the rear view of a cupboard, then say this in the ALT tag. However, it is worthwhile remembering that you need to be descriptive with these.

Here is a great article on the subject.

-Andy

No more needed than EGOL's answer