Pagination is a huge topic and a bit too much to get into here on the Q&A. Here are my brief answers and I hope they help.

1. Don't worry about duplicate content if your category/subcategory pages only show snippets for the products they contain and you don't have two identical category/subcategories. Similar category/subcategories will have a certain level of overlap and that is fine.

I recommend adding a bit of unique content to each one. Make it useful to the visitor. Help them find what they are looking for and teach them a bit about this particular category. This unique content will help you make each page unique and also hopefully help you rank for long-tail kws and convert better.

2. Don't worry about implementing the canonical tag unless you see that you are having problems with multiple versions of the same page being indexed. URLs with Tracking codes for example.

3. Make each paginated page have a unique page title (Category - Page 2 - Brand) and then implement rel=next/prev.

Read everything you can on this subject from Adam Audette. He has some very good posts and slides on e-comm pagination.

http://www.google.com/search?source=ig&rlz=&q=audette+pagination

Hi Sophia,

I want to warn you to avoid just finding places that allow you to 'submit articles' even if they appear to have an established domain authority. A lot of these sites have been overrun with spam over the years and lost their ability to improve your site's authority. Not to mention they will send very little referral traffic.

Instead, you are going to want to focus on finding real websites where you can see visible signs of readership and interaction. Look for comments and social shares on current posts. Make a connection with the webmaster and eventually, pitch a guest blog post.

Here are some great resources on guest blogging:

• http://www.seomoz.org/blog/how-to-evaluate-guest-post-opportunities
• http://blog.kissmetrics.com/guide-to-guest-blogging/
• http://www.viperchill.com/guest-blogging/
• http://www.blueglass.com/blog/guest-blogging-guide-to-leveraging-expertise-influence/
• http://www.seomoz.org/blog/guest-blogging-strategies-whiteboard-friday

I hope these links help you out. You are on the right path to helping your website. You just have to be careful though, because sometimes the right path is very close to the wrong path.

Note: I'm not sure why you ended your question with (except blogs). Is there a particular reason you don't want to be published on other blogs?

The downside to this would be if someone linked to the page with the query string, the search engines wouldn't crawl the page and flow link juice properly to the rest of your site.

Other options:

1. Use Google and Bing WMT to ignore those parameter query strings.

2. Make sure the canoncial tag is on those pages, pointing back to the version without the query string

3. Try to pass referrer info behind the scenes if possible

My simple advice: Create the best page you possibly can around a few of those topics. Make the page compelling and informative and then see what it ranks for. If you are focused on the basic topic (kayak fishing) the keywords will find their way in naturally.

After a bit, you may notice one of the pages ranks well for 'kayak weight limit' and decide to make that a more prominent headline and include the exact phrase when editing.

Some content ideas:

• Essential Gear for Successful Kayak Fishing
• Top 5 Kayaks for Fishing
• 8 Tips for The Beginner Kayak Fisherman
• Rigging Your Kayak for a Day of Fishing

Make these pages be awesome. Put some nice pictures in there. Don't make them just because you want to include keywords. Awesome pages will earn shares and links. Helping you eventually rank for more competitive terms such as 'kayak fishing.' In the meantime, you will get quality long-tail traffic that you didn't even try to target.

I do think that any site should remove pages that are not valuable to users.

I would look for the articles that have external links pointed at them and 301 those to something relevant. The rest, you could simply remove and let them return a 404 status. Just make sure all internal links pointing at them are gone. You don't want to lead people to a 404 page.

You could consider putting /archive/ in your robots.txt file if you think the pages have some value to users, but not to the engines. Or putting a no index tag on each page in that section.

If you want to keep the articles on the site, available to both google and users, you have to make sure they meet some of this basic criteria.

• Mostly Unique Content
• Moderate length.
• Good content to ad ratio.
• Content the focus on the page (top/center)

Perhaps it just takes some time. According to Facebook, here are the official steps to claim a page someone else made for your business:

https://www.facebook.com/help/location/claim

Good luck!

Visit the page you want removed. In the top right corner, click the gear shaped icon and you will find a 'report page' option in the drop-down menu. Once selected, you will be given a variety of reasons for reporting the page.

There is no guarantee that this will work, but trying this would be my first step.

Note: Be sure to link your website to your official page, to prove that your page is official, not the page you are reporting.

Use as much text on your page as is necessary to help the website visitors make an educated decision and convert. Try testing short copy/long copy.

Home page: You won't need a ton of copy on this page. Use this page to make a good first impression, establish that you are trustworthy a legit.

Category Pages: Use copy to help shoppers drill-down and find the specific items they are looking for. Help make their shopping process quicker and easier.

Product Pages: Most importantly, make sure you have unique copy here. Avoid manufacturer provided copy. Try to write it in a human voice. Get extra copy on the page by allowing product reviews.

Derek- This isn't the easy answer, but what you need to do in this instance is test. Run a simple A/B test.

You can use whatever you want for your domain name. The most important thing is going to be the content you end up putting on the site.

My recommendation: using an abbreviation is fine if it's commonplace (NY for New York) but I would avoid it if you are just sort of making it up (nchs for nachos).

Focus on creating a name that is unique and memorable for your site. I wouldn't worry too much about the name 'for seo' unless you are getting an exact match which still carries some weight for the time being.

I agree with Mat on this one. Also, building links to one page and making it stronger can lead to it ranking well for those same long-tail terms that are only in the on-page copy instead of in the page titles.

Also, I think the one page approach is a better experience for the users.