This is the Average Position for your Search Impressions.

Example: Locally, you got 500 impressions at average position of 6.0. Nationally, you got 0 impressions at 122. It would report 500 impressions at an average position of 6.0.

Focus more on your users and this: "or at some point, you just don't care about keywords and write whatever relevant to your site"

You will begin to get traffic for keywords that are important to your users and company that keyword tools had little to no volume listed for.

Absolutely not. Spam links still work fantastic for ranking a site (temporarily). Those are links that never get seen or clicked, they pretty much just get crawled. Don't go the spam route, but also don't worry too much about people clicking links. I've gotten a ton of great links that have sent very, very little referral traffic, meaning links on popular posts still don't guarantee getting any/many clicks.

If you want to permanently remove URLs from the index, this is the basic process:

Have your developer implement NoIndex, Follow to all pages that have the URL parameter you want removed. For example, if the URL contains categoryFilter= (like above), then add the NoIndex, Follow tag to the of the page. Do this for all URL paramters you want removed from the index.

Make sure Google is allowed to crawl those pages. If they are blocked by robots.txt or told not to crawl them via Google Webmaster Tools, Google will not be able to see the newly implement NoIndex, Follow tag.

Then, give it some time and wait. It may take Google a long time to crawl all of these paramtered URLs again. Fallout of the index might be slow.

Once the URLs are gone, consider blocking the crawling of them via robots.txt or in GWT parameter handling.

A few questions need to be answered. Primarily:

1. Are these coming back in stock?
2. Were these popular products?

If these products are coming back in stock, this is a big problem and you need to have your team work to find a solution to have these pages maintain a 200. You could be losing your spot in the rankings every time you run out of inventory, missing out on a lot of traffic and cross-selling opportunities.

If the products are gone and not coming back, this isn't a big problem, as it is something every e-comm deals with. Having a plan to handle this is important though.

Some basic options include:

• Keep out of stock product pages active on web, serving up a 200. Be sure the content is updated clearly to show that the item is Out of Stock and it also serves up a bunch of additional, closely related alternative
• Let the removed products 404. Redirect these URLs to the parent subcategory level. This is possible for sites with a moderate amount of SKUs and low turnover.
• Let the removed products 404. Hand pick the popular products to set-up 301 redirects for to subcategory or similar product. Maintain by watching 404s in Google Webmaster Tools, looking for 404 pages in OSE/ahrefs, etc.

Paid links are always a gray area. Yahoo Directory and other authoritative directories have always been out there over the years as a recommended spot to get a link, despite costing money.

My recommendation: Go for the link if you think it's a good site and may send some traffic your way.

One or two obviously paid links that all your competitors also have, isn't likely to cause an issue for you. If this is a tactic you are intentionally abusing and have a lot of paid links-- then you are going to be at high risk.

I'm sure others might disagree with my response...

You are right on. It can be very, very expensive.

Don't get me wrong, I love Wistia. I'm a Wistia customer myself. I just don't think it's right for every client/video/goal.

Use YouTube. Use YouTube analytics to find out what websites embedded your video. Perform outreach to those websites, asking for a link crediting you as the resource. Make sure the YouTube video is embedded on your website and the actual video description links to your website, to verify proof of ownership.

Hi,

This is completely normal at the moment. Many 301 URLs stay in the index for 6-12 months.

Case in point, google this:

site:seomoz.org

There isn't anything you can do. Verify your 301s are set-up correctly. Move on.

Disagree 100% with the Wistia mention. Do you know how Expensive it is to pay for bandwidth for a video with 500,000 views on Wistia? To me, the original question sounds like he wants to make money now. Not spend money for some links to his website.

I know Moz is tight with Wistia, but I'm seriously doubting why this was marked a Good Answer.

If you are going for Virality (and you don't want to sell the rights over), use YouTube. Perform outreach to media outlets yourself. Get it on paid StumbleUpon. You can earn a lot of money with the Google ads on top of the video and you can still build backlinks in the process (if that's even a concern of his).

I would Recommend implementing NoIndex, Follow on your Paginated/Archive pages of your blog.

YourSite.com/blog/page=2 isn't a valuable landing page for Google. You don't need to let them index it.

Parameter handling in Google Webmaster Tools won't get a URL out of the index if it is already indexed.

You need to use the NoIndex robots meta tag in the of your page. Once you add this tag, be sure you are allowing Google to crawl the page. Make sure it is Not blocked via robots.txt or with Parameter handling.

Once the pages have left the index, you can block them from being crawled.

As others have mentioned, it sounds like these links have little potential value. You could always drop a few comment URLs, tweets, G+ posts to those pages to help them get indexed, but they would still pass very little authority and I can't say it would be worth the effort.

Perhaps you could contact those same Suppliers and offer to give them a testimonial or find some other way to get your company linked on a more prominent page of their website. Think about what you can offer of value for their website.

As Kevin said, HTML is a better format for the web.

Perhaps you can offer this as a downloadable PDF on a lead generation page? You can certainly use this asset in more than one way.