Hi Landon,

I would first try to figure out if there are any communities within your industry that have a questions / answers section. If so, it might be more beneficial to focus on one or two communities and make a name for yourself (which can result in business relations and multiple backlinks from other websites).

If there aren’t any or you’re not in it for the long run I would try:

1. Search Google with adjusted filters, content from the last 24 hours for example. Something like “seo question” with a filter on the last 24 hours will give some results.
2. Set up fresh web explorer or Google Alerts for frequently asked questions. Since it will be hard for a robot to give you only the questions about your topic. Most services just return very specific phrases like brand mentions.

I hope this helps!

If your PPC pages use a part of the content that's already on the SEO page (duplicated content) I would noindex those pages. Trying to get both pages indexed can only backfire. A other quick indication, if those pages are only attainable through your Ads and offer no new information to users who started there visit on the home page I would also noindex them.

If however, your PPC pages offer unique value to your visitors they can't find on other pages on your website (or on your organic landingpages) you could let them get indexed.

For point 2: Having a useful internal link structure is a best practice for SEO. If your pages offer unique value I would add them (in a logical way) to your internal navigation structure. If however they **do not ** offer unique value those links won't be useful for your visitors and will only be there to support your SEO. In this case it won't do you any good.

For point 3: Your building a triangle. It doesn't make sense to try to give your PPC pages any status through internal links and then giving a canonincal to merge any status with your organic pages. Either way, I would not canonical those pages. Give them noindex or treat them like a normal page.

Since this question is pretty old, I would love to know how you handled the situation!

Hi Kayleigh,

Like Patrick said, just try to recrawl these pages. I assume that will fix the problem.

If that still gives the errors I would make sure to try it again with adjusted speed. Some servers automatically block crawlers (IP’s) that give a spike in there server requests. Screaming Frog can easily trigger this (happened to me aswell). You can set the speed under configuration.

If you give this a try I would go with one thread at a time and 0,5 URL’s a second. That worked for me. When it was a block it could be needed to get your IP address unblocked before you try it again. Good luck!

We saw a lot of this porn spam referrals lasts weeks as well with a brand new website. I would just filter it out and don't worry about it.

Hi Anirban,

As far as I know they don’t crawl websites that way. Did you check the following?

• Make sure there are no internal links (you already said so, but double check this since one link can get a whole lot of pages indexed).
• These pages don’t have external links pointing to them
• These pages aren’t in the sitemap

If you wish to keep pages out of the index you can try the following:

• Add the noindex tag
• Exclude them through your robot.txt file

I hope this helps.

Hi Miriam and Kristen,

I didn't do a big case study or what so ever on this topic but I reported this kind of keywords in the business title through Google Maps and I didn’t see any noticeable changes after the changes were applied. At least not with the top 3 in the local pack. I can however confirm that adding this information causes fluctuations since I did some testing with a few websites. Although It didn’t cause a big boost it did help a tremendous amount with being shown on certain keywords. Since there isn’t a category for every niche this helped some business being showed on the right keywords on the first place.

This is a subject were a bigger case study will be needed I think.

Btw, another interesting aspect I found is the local business support desk recommending Google plus activity on the account. Views, followers, posts etc. Did get this tips 2 times after I called them a few times. Not sure it works, but we’re trying this out for our own account at the moment.

Hi Miriam,

I added keywords to the business titles of Google My Business listings and I didn’t see any big ranking improvements on categories the business already appeared at.

I added keywords to the business titles of Google My Business listings and I saw a big improvement on categories the business didn’t already appeared on. So adding “SEO” in the business title of an webdevelopment firm could result in them being shown on keywords like “SEO The Hague”.

I Removed keywords from (compeditors) business titles and didn’t see a drop in their ranking visibility.

At this point I believe keywords in the business title could help Google associate your business with a keyword or service type but isn’t (or is only a small) rankingfactor. It’s the difference between being shown, or not being shown at all. Not the difference between position 2 and 3.

Note: I only tracked this with a few Google my business pages for a short period of time.

About the advice from the Google support staff, heard it the last time on 10 dec. 2015.

Thanks for the link, didn't know about that. Could indeed be game-changing!

Hi Swendt,

Personally I would stick to what fits your overall branding strategy best. this means I wouldn't change anything about how your business name is displayed just because it's in the meta description. A few things I would consider when making this decision:

1. Is your business name merged or separated in your logo?

2. If your a existing brand, do people search for your brandname merged or separated? This gives you more insight in your customers perspective. (you can check this through Google Keyword Planner in Adwords)

3. If your business name tells potential customers something about what you do I would definitly consider readability aswell. If your business name contains two worlds I would, in most cases, separate them.

Also, I'm not a huge fan of TM aswell, but I'm from Europe so I'm not sure if it's more common in other parts of the world.

Good Luck!

Hi sdwellers,

Tools give you an insight in what might be the cause of ranking problems but they don't tell the whole story about a websites rankings. Algorithms are very complex and they do take in account a lot of different signals. A few signals that are very hard to take into account by any tool.

-       Dwell time (the time people spend on your site, and if they do or do not find the information needed)

-       The total backlink profile. Moz has its own index (PA/DA are based on this index) which only covers a fraction of all the links. A normal backlink audit would at least combine links from three different sources including the links from Google Webmaster Tools

-       Reviews about your business.

If you are serious about beating your competition I would dive deeper in SEO, or hire an expert. That said, I can give you a few tips based on my first impression of your website.

1. The black text (on the blue background) above and under your website are very toxic. This is a classic spam tactic which gets you discounted by Search Engines.
2. Your website isn’t mobile friendly (this will become an important ranking factor on 21 of April this year (next week). Google has been talking about this date for a while.
3. On first sign, I would say you could make your content more engaging. Your competitors website give a whole different feeling. I would take a good look at your design and the use of visual content. Scuba diving is all about a life time experience, keep people hooked to your site and you  dwell time (and sales) will go up.

I hope this helps! Good luck, and I would love to hear if you could make a difference the coming months.

_PS. Facebook likes aren’t used to rank website. Although a big social audience can help you get more backlinks which help a lot.  _