Using Ezine as a source of content will load up your domain with duplicate content.  These pages will not pull traffic unless your domain is stronger than any other domain that has the same content.

If you submit content to Ezine that will put the content on a lot of other domains, most of them will remove your links and the rest probably have links that are almost worthless.

I think that Ezine is a good recommend to your competitor.

I would tell programming that their access to the Keurig is invalid until they get this figured out.

Instead of three to five blog posts per week consider three to five kickass articles per month.

I spend much of my time improving articles on a long-established site.  Most of these articles are already long - 1000 to 3000 words - with multiple images.

The improvements are usually adding a new section to beef up the length and give the article relevance to a new suite of keywords or make it relevant to topics in the recent news.   Do these help the rankings?   If the site is already near the top of the first page for the root query, it usually doesn't.  If it is deep in the SERPs at position 50 to 90 it usually does.

Regardless of how the ranking for the root keyword changes, these improvements often increase the traffic - because they expose the site to new keywords.

but then within the updated, shortened copy, integrating more target keywords naturally.

If you do a good job of this, I think you will get more traffic, and it might be a better result that moving the rankings up.

Amazon gives sellers five bullet points at the top of the product page, then a couple hundred words down below.

We changed many of our retail pages to 1) a two or three sentence sales pitch; 2) several bullets (as many as needed); 3) an article format description that might include additional photos, the most commonly asked questions about the product.

Patrick gave a great answer above.

Now that you mention they are at the bottom of the page, I would definitely remove the h2 or hwhatever and simply style them with css.

We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.

The best place for this content is in a folder on your main website such as.... mysite.com/blog/

It is possible to run to installations of wordpress on a single domain.

If you don't want that content on your own site then placing it on a satellite site would be the next choice.

Running two different sites in the same niche is not a sin... and most hosts will give you a second IP address for a very small fee.  Ask them about it.

I would make a permanent page.

If you want to preserve the historic information, make a new page for it... or a new page for each year... and link to them from the permanent page.

Don't do redirects unless you have to.