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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
There is no penalty or loss for changing an IP address. There are many legitimat reasons for doing that. IP changes often occr when your host moves your site to a different server, or, when you upgrade your hosting package, or move to a different hosting service. No worries at all about new IPs.
It happens a lot. People who make it happen once often make it happen many times.
There are no "tricks". To get two pages listed on the first SERP you must have two pages competing for the same keyword that are strong enough to earn positions in the top ten. Some people can get three pages on the first SERP. It is great to get #1 with multiple listings and push the second place site down to position #3.
One thing that I know is that you often have two pages strong enough but google will filter one of them from the SERPs because they do like to have domain diversity. This usually occurs on highly competitive SERPs. The easiest SERPs to get two pages ranked are long tail SERPs where the competition is thinner.
Most of my posts are about "how to use this product".
My goals in creating them are....
make helpful content that increases the trust of prospective buyers.. In emails lots of people tell me that they bought from my site because I have so much good content about the product -much more than the manufacturer or any other retailer.
make helpful content that answers questions that prospective buyers might have - this saves phone calls and email questions
make helpful content that I can link to when someone writes with a question or refer to on the phone
get more pages in the SERPs for product-related keywords. This expands your keyword reach and earns double listings for valuable keywords
I think it legitimately provides value to the site visitors (that's the main aim of a website isn't it).
How many of those visitors? 0.000000001 (meaning YOU are the only visitor that gets value)? I think that the reasoning here is weak and biased.
I also feel that if there are a whole bunch of authority sites with footer links pointing to a web design company, it's probably a pretty good sign that they're worthy of ranking high.
I don't know of any authority sites with such links. Can you name a genuine authority site that I would know about that has such links?
**In saying this I think that the link anchor text should be branded rather than keywords. For example I usually write "Web Design by Static Shift" **
I'll agree with this.
**Am I being blinded by my bias? **
Very biased.
Thoughts aside, and onto the facts...what are people's experiences with footer links for a web design company.
I am paying the designer for doing design work. He should not expect free advertising as part of the deal unless it is negotiated up front. I have the attitude that the advertising should cost a lot more than the design job.