Did you ask this person  WHY?

I am just going to take a guess....... they think that images will cost about $1500 each to post and $50/each per month for bandwidth.

Some "expert" cousin told her some BS that you need to debunk.

The social media evangelists are going to give me the thumbs down.

For a B2B rat killer / bug man I don't think that a restaurant owner, hotels, bed and bath shop, clothing store, or just about any biz  will want to be chattering on your FB page.

Seriously!

However, I like the attitude that makes them want to do this.  IF they were my client I would instead try to channel that enthusiasm into website content.

If they think that FB is important thing to do then go to some of their competitors FB pages to see if they are using it effectively.

If you google any of the text on this FAQ page you will see that google has it indexed.

http://irbigbreak.com/faq/

That is really funny.

SEOMoz needs a 10x button for thumbs up.  I am going to spam Rands email until they give us one.   They should also have a 100x thumbs up that a member can only use once per year.  I would have used it today..

Thank you, Marcus.

======================

Seriously.... too many people see that a domain is registered and don't track down the owner to make an offer or ask what he wants for it.  Anybody who registers www.I-wanted-whitby-jet-but-this-was-all-that-was-left.com without getting in touch with the owner of whitbyjet.com needs a kick in the pants.

Great to hear that you are going to be "The Man" for Whitby Jet.

Owning this domain will give you immediate credibility.  From my experience, this type of domain can have a much better conversion rate and fetch higher prices than selling the same product on a jewelry site.

If I was going into this business I would have paid $X000 - maybe more for this domain.

It is a one time cost.

I don't know anything about the market for Whitby Jet but I would pay $300 without flinching one bit.

I've paid many times that amount for domains.

Having the proper domain gives me enormous mental energy.  It makes me want to work on the site and make it the best in its niche.  If I bought whitbyjet.com that would make me "The Man" for that product and everybody else in that niche would be in deep trouble.

Mental energy and enthusiasm are valuable weapons and when used properly will defeat powerful foes.

Are you going to be "The Man" in this niche or what?

(paying for domains in a private sale and transferring domains can take a while... I would not be panicking after one week)

If you have thousands of articles that are not pulling search traffic, dropping them from your site allows the PR that's trapped in those pages to flow into the rest of the site.

Great question, Doug. 

We file the news blurbs into folders by date (year or month).  When we abandon a folder we place an .htaccess file in that folder with specific redirects as the first few lines and then a wildcard redirect as last line.

Looks like this....

Redirect 301 /blog/2010/story-1.shtml  http://mysite.com/blog/2012/replacement-for-story-1.html
Redirect 301 /blog/2010/story-2.shtml  http://mysite.com/blog/2012/replacement-for-story-2.html
redirectMatch 301 ^/blog/2010/ http://mysite.com/blog/

Its great to know that your client has domain.com.  Excellent.

However, almost everyone with that type of domain faces competitors who have domain.net and bestdomain.com and an unlimited number of other variants.

The best thing for you to do is to keep working hard on the client's site to be sure that these other domains stay below you.

If your client owns domain.com that makes him "The Man".   Use that to full advantage.

We put out at least a thousand very short news blurbs per year.  These are mostly for events that have almost no value to visitors a few months later. (Visitors bounce off hard)

About once a year we run analytics on these pages to find out which ones are pulling traffic.  This traffic is usually related to the topic but not to the out-of-date event.  Where we have nice traffic coming in we look for a similar current topic, write a short story and redirect the old URL to the new one.

Any pages that do not have nice  traffic are deleted and redirected to the blog homepage.  Some of these deleted pages have links so that value is passed to the homepage - which faces competition.

In my opinion, having lots of pages on your site that are not pulling in traffic and have no value to visitors is like dead weight.  You will ride higher in the water and sail faster if you toss them overboard.