Hi there, Moz Community!

It's Thanksgiving here in the US, and this year I'm thankful for the release of Moz Content. With that in mind, I'd like to revisit Kelsey Libert's November 5 Moz Blog post on creating and distributing content to kick of a community discussion to hold us over during this long weekend. Kelsey said:

"Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers."

What do you think? How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they?

I'm not aware of any penalty based on image size. They can be as big as they need to be, provided the page loads reasonably quickly. You can read up on page speed here.

I can't think of a reason to include your website address in an H1 tag at all. H1 is intended to indicate the topic of the content on a page; it functions as a headline similarly to how a headline on a newspaper page works. That's why it's a somewhat decent place to place keywords—it indicates to search engines what the page is about.

For a homepage, I'd recommend using your brand name, in text. If there are other relevant keywords, use them as long as it appears natural and informative to visitors. But actually placing your URL in an H1 is unlikely to have any value for you.

You might want to check out the Beginner's Guide to SEO. This Visual Guide to Keyword Targeting and On-Page SEO could help, too.

Hi Jubaer,

It's definitely true that there are "diminishing returns" when you get multiple links from the same domain, but remember that search engines treat subdomains are distinct domains.

*Edit: Miki beat me to it, but here's a little more explanation.

The first thing to note here is that Google's indexing doesn't actually have any effect on your Moz crawl report. All of the data you see there comes from our very own rogerbot, which crawls similarly to googlebot.

Though Google's crawler has a wide variety of ways to locate and index content, rogerbot can only crawl links on your site. If your crawl report is picking up each of these URLs, then there must be links pointing to those URLs somewhere on your site. The danger here is that Google and the other search engines will pick up those variants and not be able to determine which of them is the "real" one. That could lead to a) Google listing a URL you'd rather it didn't, or b) Google not understanding how to list your site at all.

A few of these have pretty simple fixes—index.html should be 301 redirected to your root domain, for example. Rel="canonical" is very applicable here, too. Here are a couple resources you may want to check out:

http://moz.com/learn/seo/canonicalization - Best practices article on canonicalization
http://moz.com/learn/seo/redirection - Best practices article on redirects

I hope that helps!

Matt Roney
Moz Customer Mentor

Not using 301s could be a big part of the problem. Do your old backlinks all point to existing pages on the new domain?

Seconding adding noindex to tag pages. Unless you want those to rank—and I'm not sure why you would—that's a great way to avoid any issues.

I'm fairly certain it's not the worst duplicate issue to have, though.

Thank you EGOL! Yes, this is going to become a regular thing.

I LOVE your process here, especially your very controlled research phase and your guidelines for offering guest content. I think it could be very valuable to our other community members.