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You can generate the conversions scripts when you click 'Conversions' under 'Tools and analysis' in the top menu of the AdWords interface. You insert this script on the page that is loaded after visitors have filled in and submitted the form.

With other targeting methods I mean methods that don't use keywords, such as targeting certain interest categories.

First of all increasing your budget will only make sense when you are reaching your daily budget sometimes now and it is limiting your number of impressions and clicks. If you are not reaching your daily budget at the moment, but you'd like to increase your impressions and clicks then you should look into new potential keywords that can be added to the campaign (or use other targeting methods for display campaigns).

Since your goal is to generate leads with your campaign it is important that you start tracking how many leads your campaign generates and at what cost. You can use a conversion script from AdWords to track the number of form submissions.

I think it is important to get insight in the performance of your campaign at the moment, before you decide whether to increase your spend or not.

You can also change your parameter setting in webmaster tools to tell google not to index these pages. You can find this URL-parameters setting under configuration.

For further information on possible usage of the canonical tag this post from Dr. Pete from earlier this week might be helpful!

Building links on fx. english websites that are related to yours can definitely help your site rank better. Try to find a good balance between links from slovakian and non slovakian websites though.

Ask yourself if the link you build would be useful to visitors of that site. If the answer is yes, you can usually say it's a valuable link.

Yes there is an export option. It's in the top right corner of your 'Rankings report' page. 
Just choose 'full rankings report to csv' and you will get a column with all your campaign keywords.

It doesn't really matter as long as you don't use any other subdomains. When you redirect all traffic to the www. subdomain I would keep that one.

You can use a rel="canonical" tag on page2, 3 etc. to let search engines know they should only include the first page in the search results.

What is it exactly that you'd like to track? How would you define the goals you'd like to set up?

I think the only thing you can track is the impressions and clicks on the ads. You can't see what users are doing on the site of the advertiser (if they convert fx.), because this is not taking place on your site. Usually the affiliate platform / network can give you more statistics about this.

Hi Paul,

Reciprocal linking is more something that can devaluate external links. When it comes to internal linking this isn't really a problem. You can definitely include that link when you think it's benificial to your visitors.

Hi Rasmus,

Because the content in the iframe is hosted on your site the content within this frame will also be assigned to your site by search engines. So in fact you are linking to yourself.

I don't really know what the best solution would be to be honest. Maybe you can create some kind of feed that others can integrate on their site. Or create a WordPress plugin?

Good luck!

That's quite hard to tell without knowing more about the website, keywords etc. Will you target the US with the same website or will you launch a new one?

After you've decided on which keywords you'd like to rank for, start with making an analysis of the keyword difficulty and the competition in the US. Take a look at the metrics of sites that rank well for the keyword you're targeting and have a look at their link profile. Also don't forget to do a little keyword research so you get an idea of the search volumes and can check if users in the US use the same keyword as they do in the UK. This information will give you a better understanding of the market and will allow you to plan and prioritise your SEO efforts better.

Do you mean embedding a n external blog on your site using an iframe or something like that? This is not something I can advise, because search engines will assign the embedded content to the domain where it's actually hosted instead of your site where the content is embedded.

Therefore I would install WordPress on a subdomain or a subfolder on your site.

Yes, in that case I would go for separate pages indeed!

Hi Rasmus,

I would probably keep a separate page for each of the keywords. Although the keywords are related, they're still 2 quite different things. (They're not as related as fx. prices vs. costs).

I'd also suggest having a good look at what keywords are actually used most. If you find out that most people search for 'skader og karantaener premier league' then it might be wiser combining it on one page after all.

Yes, I would say the 2nd version gives you slightly better chances on good rankings. The usage of keywords in the title is more important though!

Try installing Yoast's SEO Wordpress plugin. It allows you to easily enter a unique title and description for every page.

Hi Stuart,

A meta description shouldn't be visible on the page itself (although a piece of content can be used as description), but should be included in the head section of the html.

I can recommend installing a plugin like Yoast SEO for WordPress. This plugin makes it very easy to add a meta description to all your pages.

Good luck!

Hi Robert,

Yes, it has gotten much faster! The guys at SEOmoz made some improvements (http://www.seomoz.org/q/q-a-performance-improvements) that seem to have worked out well.

Things definitely seem te be speedier than before! Great work!

Hi Laura,

The link profile should be unchanged, unless you have changed the url structure. So it's important to check if all the url's of the web pages other than the homepage are also unchanged or that you have at least used redirects.

Also have a good look at the on-page optimisation for the page that ranked well for 'teeth whitening glasgow'.

Besides this there are loads of other elements that might have changed in the new site and had an effect on your rankings. (changed internal linking, content etc.)

Good luck!

Good one. You can also check if there's a specific (set of) pages that have been visited with this browser and if there are specific dates where traffic peaked.

I have no idea. I guess you are not the only one who'd like to have more users for one account.

Off course you CAN share your login details with others, I'm just saying that officially it's not allowed

Hi Bernardo,

Unfortunately it isn't possible to add more users to your account and officially it isn't even allowed to share your login details with others.

You are saying that your number 1 position doesn't lead to a lot of traffic. This can be because there simply aren't that many people searches for those keywords (25 - 250 a month isn't much) and/or that for some reason people don't click on your site. This last thing is something you can have quite some influence on. Have a good look at how your site shows up on the SERP and make sure both the title and description are optimised for this keyword and that they ensure the users that your site will provide what they are looking for. Maybe try some USPs in the description text.

Since you don't really have an influence on the search volumes, you might want to look into targeting broader keyword to get more impressions on the SERPs and then apply the same trick as described above.

Good luck.

Google indeed measures the time between clicks on different search results. So if you click an a page on a SERP and return back to that SERP within a small amount of time, Google might assume you have not found what you were looking for on that page. This would be considered as a negative SEO signal.

Well in that case I think Roger had a lazy week indeed! Hopefully it will be fixed soon!

About the rankings: did the tool show rankings for those keywords before? If so, I would write SEOmoz support to help you out (or wait until tuesday to see what happens). If those keywords are recently added you'll just have to wait until the new update.

The drop in the errors in huge indeed. Do you know what kind of errors it were? Did you change a lot on the site? It's hard to give you an answer not knowing the issues.

I think this whiteboard friday will tell you a bit more about it.

Good to hear you are already working on the search bar. Expandable categories on the samples page could be a very good alternative as well. Just test a few different options to find the best solution!

If I was you I'd rather focus on keeping your site as user friendly as possible than trying to find out how much hundreds of internal links are or aren't harming your site's SEO. You said the site is doing fairly well, so I assume you haven't had major problems with rankings etc.

I think it's very positive that you keep listening to your customers, instead of ignoring them to change something of which you don't even know the effect. In the end it's better to have 100 visitors with 10% conversion, than 150 with 5%.

What you could test though is placing a larger version of your search bar on a more prominent place on your homepage. Especially a properly working search bar with auto-complete could help finding pages that are now hidden somewhere in your top menu. At first you just place this search bar in addition to the existing navigation. When your web analytics after a while show that many of your visitors use the search bar to navigate through your site, you might want to reconsider removing some of the links in your existing navigation.

About the samples page: I would split it up into separate pages for each category. This will bring the number of internal links down dramatically and makes it easier to find the sample you're looking for. Now the page is extremely long and it's difficult to find the right category. By using separate pages you can also create nice (keyword containing?) url's like /samples/carlton-brick-panels/.

Best of luck!

Very strange indeed. Only thing I can think of is that maybe someone has made a small change in the URL..

As long as you only use these tags to improve the usability of your site and don't stuff all those tags in your titles / descriptions, I don't see why it would hurt your SEO.

Also make sure the tags you use are actually related to the content and or not just a set of keywords you'd like to rank for, although I don't get the idea that you are doing so.

Yes it does in the end.

I think you mean either DomainAuthority or mozRank when you mention MozAuthority. mozRank is similar to Google's PageRank and Domain Authortiy is a metric based on a combination of all domain ranking factors.

As far as I know mozRank is mainly based on the number of inbound links and the populairity of the websites that link to you. So here your assumption will be true.

With Domain Authority a lot of other metric are taken into consideration as well to calculate the final score, such as domain trust metrics, social signals, etc.

Agreed. Think it's most important that your internal linking makes your site as user friendly as possible. Sites that have obviously only placed internal links for search engines can be very annoying.

I believe it only gives you the most changed on-page reports. Since on-page report grades won't change as much as rankings (at least it's less likely), it doesn't really make sense getting an updated report each week. You can always run a test on a single page for any keyword manually using the on-page report card tool.

Isn't it possible to link your company's Google+ page through "rel=publisher" instead of linking personal Google+ profiles as authors. Or will this not give the same effect?

(Sorry, maybe I'm making this question more complex than it already was)

As far as I know a nofollow link will not give any link value. Regardless the site it's on.

I don't think forcing will help. Sending a friendly message maybe will. If not I'm afraid you'll have to wait a bit longer.

I'd also say that's the way to go. This article might be of help when it comes to grouping / separating keywords on your site. (Especially when you'll maybe target more than 3 keywords in the future)

http://www.bruceclay.com/eu/seo/silo.htm

I mean 'view source' not generated source. What I tried to say is that Google will see exactly the same code as you do when you right click on a page and click 'View source code'. So to answer your first question _' I have a H1 that will be replaced with a canvas by jquery script. Will search engines see the H1 or the canvas?'  _Just check the source code of your page to find out.

Javascript/ajax can cause problems for Google to index the content as far I know, but I'm not an expert in this.

Google doen't run your script, this happens on your server. When Google wants to crawl a page, it requests this url from your server. The server will run the scripts and deliver the final html to the Google crawler. This code is equal to what you see in 'view source'.

I hope this explains it a bit more.

Hi,

Search engines will index the final html, not the scripts that generate the html.

The On-Page optimization tool only checks the optimization of (as the name of the tool says) a specific page. It doesn't check other pages on your site as well.

So let's says you put in www.joelolson.ca in the URL-field, then it only checks that (home)page for a specific keyword. If you want to check the optimization of another page you have to fill in that specific page's URL.

Do I understand that you have multiple pages that rank for your keywords? This happens because apperently your keywords appears on multiple pages and google can't decide on what page is the best match to that search term.

It might be wise to first have a good look at what pages are ranking for what keywords. Then decide what keyword you are actually targeting with those pages. Try to target only 1 or 2 keywords per page. By siloing your keywords you make your site easier to understand for both search engines and users.

Hi,

To start with: Yes, your redesign it going to affect your rankings. The question is how it's going to change.

Changing your url structure will definitely have quite an impact on your rankings. It's wise to read some more information about the effect of the url structure on SEO. Maybe this is a good one to start with: http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

If the old url's won't be accesible any longer you should definitely redirect to the new url's. It is possible to redirect more of your old url's to one new url. After the change in your url structure it might take a while before Google has indexed all your new url's and it's very likely that you'll see a fluctuation in your rankings.

About Google's 'EMD update": You'll have to see over time how that update affects your site.

At least make sure all content is accesible on the new site and don't remove too many internal links to well ranking pages. There are tons of other do's and don't for redesigning your site. I think you can find some very important ones in this SEOmoz guide.

Good luck!

I believe it's because SEOmoz didn't crawl your site with the new url structure yet, while Google did. Check the figures again after the first linkscape update!

If you had 3305 conversion on that campaign last month then Google definitely has enough data to use to optimise your campaign!

I wouldn't lower the recommended bid with more than 10%. If you can't afford losing some conversions I wouldn't lower it at all.

Hi Mark,

Your average CPA can get slightly lower as your conversion rate improves. When the campaign is running at your target CPA for a while you can try to lower your CPA bid a little.

Conversion optimizer only works on campaigns with at least 15 conversions over the last 30 days. It's a great tool to use for campaigns that already have a satisfying average CPA . For these campaigns the tool can save you a lot of work optimising and managing the campaign.

This new tool might help you control your budgets.
http://adwords.blogspot.ca/2012/09/new-adwords-budget-option-shared-budgets_17.html