Your welcome, good luck with the project 
Moz Q&A is closed.
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Posts made by TimHolmes
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RE: Changing menus regularly - will this impact SEOposted in Technical SEO
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RE: Changing menus regularly - will this impact SEOposted in Technical SEO
Hmmmm, I think it could slightly affect the internal linking structure and possible mean the loss of important pages being linked together.
However my main concern would be to regular users from a UX perspective. You are clearly going to be making people work a lot harder to find regular content that is possbly the bread and butter traffic for the site. Rather than changing the menu, would it not be better to implement a "New Item" in the menu structure rather than changing it all. Or have a feature banner.
Hope this helps a little.
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RE: Link building with PDFsposted in Link Building
I think this has been covered a few times, infact also only a day or so ago.... I would suggest you read Egol's comment in the following Q&A.
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RE: Is there Schema Markup for "brand name"?posted in Branding
Possibly not solely for Brand but there is one for organisation which could be interpretted as brand in some instances. Maybe have a look into utilising it. Organisation Schema