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Those are good ways to add variant keyword links to those pages.

A) Is it Women's Widgets used naturally in the posts?  If you are going to use the phrase you might as well link with it.  While you don't want every link on the site to have the same exact anchor text, the threshold for onsite is very, very high.  It's when you get to offsite links where things get messy quickly.

B) I would not link with the long tail.  This would be like claiming that you are the best golfer in the room, but then telling everyone that this other person is the best golfer in the roof.  Doing it once probably wouldn't be a big deal, but I always aim to keep on the safe side of things.

C) I wouldn't use your company name as the link, but you could use words in close proximity.  This could help keep things well rounded.

Another thing to consider is the overall frequency.  If you have 5 pages using the exact match link, assuming it can be used naturally, then it isn't a big deal.  If you have 20+, then I would definitely consider keeping things well rounded with proximity links.

I would suggest migrating the whole site, and 301 redirecting all the http pages to the https versions.  Without a proper redirect you risk the possibility of losing any link juice that would be directed at that page.  A canonical should technically cover that, but the hard 301 leaves no room for robot interpretation.

Also, why leave the http version when you have a secure version available?

It's tough to answer your question simply because I don't know your sites overall strategy.  What keywords are you targeting, and how are you targeting them currently type information.  This isn't something I'd ask you to do in a public setting like this forum

My personal suggestion would be to find a SEO Mentor.  Someone you can ask questions of to learn yourself, but not directly hire.  With the potential partnerships your site offers it would be reasonable for someone to take you under their wing in hopes of generating clients through you.

Pubcon is definitely a must go!  I've been floored by presentations at it a couple times.  I would also recommend SearchLove.  There's actually a Local SEO conference in Seattle this February.  I think Moz is remotely attached to it, but it may just be a member of their team.

How closely related were the long tail pages to the head terms?  Was it like

blue widget

vs

blue widget prices

Having the same registration, in of itself, will not hurt SEO.  Where you may run into problems is if you are doing blackhat SEO, or doing things against Google's terms of service.  If that happens you could run the risk of your "neighborhood" getting similar punishment/treatment.  If you are doing everything correctly, or mostly correctly, then there should be no problems.

I haven't reviewed all of the comments on this post thoroughly, but I thought it was imperative to mention this.  If you are paying someone to review your product they are required by law, at least in the U.S., to acknowledge that.  Not doing so would be violating FTC guidelines, and bring on potential fines.

Source:

http://www.business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking

SEMRush.com has a tool for that.  It will only show the terms that you rank in the top 20 for, but it is a good starting point. From there you can supplement the rest of the keywords with Webmaster Tools.

I also agree with Dave.  My company works with dozens of local businesses, and creating targeted landing pages is part of the strategy for most of them.  The difference between original content and keyword swapped content is often the difference between first page rankings, and 3rd+ page rankings.  Take the time to write in depth content for each of these pages.  You will want it long enough to rank for your main terms, and any variations that may exist.

Any chance you've been taking screen shots of this SERP to keep track of the changes?

I'm also successful doing this.

You want to look at both.  You don't want any single pages over-optimized, and you don't want your whole domain over-optimized.

There's also been several tests lately that have shown higher rankings without optimized anchor text.  It's still inconclusive, but it is something to keep in mind.

Nofollow links still pass some authority, but no where near an in body link.  I commented on blogs like Website Magazine, and a few other real high authority blogs.  I just used my actual name, and didn't try optimize the link.

Ranking for web design is definitely a little different because of inflated numbers.  You should also keep in my that link analysis tools, like Moz and Majestic, don't find every link on the internet, and can take a while to discover some links.  Always take these stats with a grain of salt, and focus on getting quality links.

If you are working local you can always try identify links pages in your area.  I was able to get one from a couple historical societies and a mall just by asking for it.  You can also have a link in your signature on forums, but try to limit these since too many would look spammy.

That's a tough one since you work in house for an eCommerce website.  The reason why it is so beneficial for an agency is that anything I learn that really works can help build a reputation, which leads to more customers.  You won't get that from the conference.

You will definitely learn something from the presenters at Search Love.  All of the speakers are by invite online, and they are the best of the best.  There are also a couple of ecommerce experts speaking.  You will get some of the latest information on product pages, and A/B testing at the conference.

Internet Marketing Ninjas have bought a few forums in the past years, and kept them going. Webmasterworld.com is the most prevalent of these.  That was the forum that lead to the creation of Pubcon.

There were two initial reasons for the 100 link "rule."

1. Google's crawl budget was limited

2. Each page has a given amount of authority it is able to pass on to internal pages.  Less links means more authority for each link.

The first part is out the door now.  Google has plenty of crawl budget for most sites, and will give plenty if your huge website has enough authority.

So, the problem that you need to evaluate is if you are spreading your authority too thinly across all of these pages.  Would you be better off limiting it to certain categories, or are you going to be a rock star at link building, and don't need to care?

After you consider that you will want to consider your users.  Are you giving them too many options, and causing choice overload?  Test different options, and see what performs better.  There is a Ted talk about Choice Overload that used jelly as an example. One test had over 20 jellies to choose from, and one had around 6.  At the end of the day people were more likely to actually buy the jelly when there were only 6 options.  What the study determined was that having too many choices overwhelmed shoppers, and led to less sales.

Moral of the story, don't give people too much jelly.

What service do you provide?  Are you a SEO?  Would you be interested in having other agencies out source to you?

Just being frank, the real value of these conferences are in the networking.  You can buy the presentation video later, but you can't buy the experience.  Do you have a group of people that you can email and get suggestions from?  How many people do you know in the industry?  Are they blogging?  You can learn a lot, and meet a lot of people going to these things.

So, yes I believe that Search Love would absolutely be worth going.  Just be ready to step up to the opportunity, and make the most out of it.  Ask questions of the presenters, meet people and engage in the social gatherings.

Matt Cutts has talked about the diminishing returns of multiple links from a single domain.  His video says that anything after 2 gets to be pretty minimal.

The other thing you need to consider is that site wide footer links aren't as strong as an in body link.  If you are doing your part to get legitimate in body links, through interviews or contributing to a blog in some way, then you are going to get farther than these site wides.

I ran into a similar problem with one of my sites.  I was up against a dozen web designers who have built hundreds of websites, but I was able to outrank them with just a handful of nofollow links.  They weren't great at on site SEO, which helped, but I knew that a lot of these links weren't worth much.

I agree with Andy, it's probably just a refresh issue.  To check if your site is listed on that website you can use search dommands.  Type this into Google using their domain, and your business name

site:theirdomain.com your business name

If you are listed, and the page is indexed by Google, it will find you.

Site size in itself is not a ranking factor.  Matt Cutts video on this exact topic: https://www.youtube.com/watch?v=AVOrml7fp2cThe benefit of additional pages is that you expand your opportunity for long tail traffic.  It also brings additional opportunities for links, assuming you write great content, and know how to distribute it properly.

Will it have a positive affect on your rankings?

Depends on your domains authority.  If you have one domain with a rocking link profile, and the others have almost none, then you would probably see a benefit.  If they are all equal, then you probably won't see any immediate impact.  However, if they are all equal, it would be easier to build links to one site rather than 5, 10 or 20.

SEMRush is my go to, as well.

First off, don't split them up on different pages.  They are very relevant to each other.

What I'd do is target the main keyword in the title tag.  Maybe something like "Best Delivery Service in Singapore."  I'd also reflect his keyword in the H1 of the page.  From there you could use a variation in one of the h2's on the page, and just synonyms in other h2's.

You could do something like:

title: Best Delivery Service in Singapore

H1: Delivery Service in Singapore

H2: Why Choose Our Singapore Delivery Service

H2: Some Variation of Keyword

H2: Some Other Variation

Also, don't worry about the letter grades.  An "A" doesn't guarantee top rankings.  Aim for an "A" with the main keyword, and "A" or "B" with the variations.

301 redirect subdomain to subdirectory.  You can often do this in your Cpanel for your server.

They don't have a specific algorithm for it, but best practice is to keep them as short as possible.  When you build your slugs ask yourself if a searcher could guess what this page is about based on the shorter slug.  If they probably couldn't, then you would probably want add as little as possible so they could guess it.

The title should effectively communicate it, and the slug should reflect it.  Also, remember that the rules for titles is even shorter with one of Google's recent updates with larger titles in the SERPs.

Whois.net is listed in the Moz Toolbar.  Click the wrench button, hover over domain tools and click whois.net

First off, duplication doesn't matter.  Hopefully your title and slug are about the same topic.

That being said, my goal for the title is to be catchy, and my goal for the slug is to succinctly reflect that.  A basic practice you can do is take the title, remove the stop words, and that's your title.  No need to use words like the, in, on or a in a link.  Just adds unnecessary dashes, and makes it longer.  There's always exceptions to this, but in general this is what I practice for good results.

#1 Users.  Anyone reading them?  If not, no point for them to exist.

There isn't a silver bullet.  Social Media marketing is constantly changing, and what got shared last week may not work this week.  What you will want to do is study your competitors to see what your niche is doing, and create a content plan based off of that.  Is it images?  Is it posts about good hygiene?

From there you will want to figure out when people are engaging on your pages, and in your industry.  Rand created an awesome post about analyzing when people are engaging with you a few weeks back:

Facebook ads could be a good place to start.  You can target people that have an interest in different languages.  Drive traffic to the Mandarin site by targeting people who have expressed an interest in Chinese Language.  Continue with the rest of them.  You will want to experiment with different landing page and advertisement combos.  Find out what level of competency those ads are delivering, and create a message that meets that skill level.  Maybe something like "I used this one trick to learn Mandarin in X amount of time."  Create a video explaining how it works, and why it will help them.Expert = Refresher

Beginner = Learn

As for SEO, which also has great potential, you have some problems to tackle first.

1. All of your sites are use the same template, are hosted on the same account and show registrant.  This makes it obvious that you are creating your own link network, which is sketchy regardless of hiding this or not.  You then link to your other pages with keyword rich text.  These are two big signs of link manipulation, so you will probably get held back.

I would suggest moving everything to one site, 301 redirecting all the other websites to their new pages on the single domain, and building content out on that one domain.  Just 1-4 blog posts a week, nothing extreme.

2. Single page sites have been able to hide from penalties in the past because there isn't enough there to tell if you are spamming.  Well, things are changing, and Google is getting better at finding this.  Bigger sites with substantial content typically perform better.  Great content can help you beat out a decent amount of links.  One of my leads sites has 5 blog comments for links, but beats out sites with 100 linking domains just because I wrote better content than my competitors.

If your website is still hindered after this you will want to use a program to find your toxic links, and disavow them.

+'s in urls simply represent a space.  Dashes are also used as a space.  So, there would be no impact.  You can find thousands of sites doing well in the SERPS using +'s.

That being said, if I was building it from scratch I'd use dashes.  Just easier to read for users, and there is a small possibility that it could trip up the search engines.  Super minor unrealistically small chance, but I put my tin foil hat on the same way many SEOs do.

What's your market, how are you promoting it and is it being searched for already?

The two things that you should consider heavily are limiting the dashes, because there is a correlation with lower rankings with more dashes, and what's easiest for users?

Personally, I'd just keep it /holler-if-you-hear-me

Broadway is already in the URL string, so it would be redundant to put it in the slug, and that's enough to know what the page is about for a user.  Then you can make the Title a little more engaging.

Are you links hidden in flash or java?  Is the page an iframe?  Try running a screaming frog to see if it indexes the site.

I would link "our agent" for "X Region."  We don't have exact values on how Google treats multiple links from one page to a single domain, but they have repeatedly said that there is a diminishing return.  So, limiting it to just two links will give you the majority of the value you would get anyways, and doesn't appear too spammy.

The reasoning behind limiting the number of links is because the amount of authority that is passed by a page is divided by the total number of links on that page - regardless of nofollow or not.  So, the fewer links the more authority you are passing to each of those internal pages.  Answering your subsidiary question, there would be no SEO benefit from nofollowing these links.

That being said, usability trumps this in my book always.  Go into your Google Analytics, and see which of these links people are actually clicking.  If they are going into your drop down links, then leave them.  If they are only clicking on the head link, then consider chopping them.

Seconded.  The code is on the page, so page title.

This is the suggested best practice by many SEOs.  You will also want to go into Google Webmaster tools, and Geo target each of these subdirectories.

I agree with the MadderPillar.  The third one tells you exactly what it's about immediately, which is why I think it is ideal.  Some SEOs report that there is a weighted system for Title tags, as well.  The first words in the title get more authority.  I've personally never experimented with this, but I tend to follow it to be on the safe side.

I would also suggest adding in some additional blog posts about this topic:

5 Things You Didn't Know About Shakespeare

5 Reasons to Go To The Free Outdoor Shakespeare

People love quick lists on Social Media, and 5 unique facts about Shakespeare would probably be worthy of a click from many people.

Personalization?

I have you at 5-6

Looking at your internal linking, I don't see many links beyond menu, logo and breadcrumbs.  Your site rarely links from the body of pages.  This is most noticeable on your home page, which has no internal links in the body.  Everyone has their opinion on this, but in my experience I see the most benefit from links from the body.

The other thing I notice is that the keyword text for your breadcrumbs at the individual destinations has "Home" instead of the destination like "New Zealand."  If you wanted to make this a less confusing link, on the user end, you could just change it to "New Zealand."  It's also a potential spot for a more optimized link if you were so inclined.

What I'd suggest doing is linking to your destinations from the home page, decreasing its relevance for that exact term while improving the relevance of the next page, and working on body level internal links on the internal pages of each destination.

Google doesn't always tell you when you when they take action on a site.  It could have been some minor algorithm tweak that put you over the edge in some capacity.  We took over two clients who had a massive amount of linking between their own websites.  This randomly caused a penalty.  I'm 99% sure this is the cause because removing them fixed it, putting them back broke it again and removing it the final time fixed it for good.

Maybe look at your link profile for excessive site wides, or any over optimization.

This is always a tough decision.  Typically I make my SEO mind take a backseat, and check the usability aspects.  Are people utilizing all of the links in the Mega Menu, or is there a point in each section where people stop looking.  If the mega menu isn't being used to it's full potential, then you can start looking at ways to improve the usability of those pages.

My favorite example of menu limiting is the Telegraph: http://www.telegraph.co.uk/  I believe Distilled worked with them on this.  Ted Ulle would often present that people would click far more times into a site than the typical "3" that everyone quotes.  He disproved it with several case studies.  The way he achieved more clicks is by gamificiation of sorts.  If you gave the user enough reinforcement that they were headed in the right direction they would keep clicking up to 6-7 pages in, according to him.

So, if I was analyzing the usability I would determine at what point would a specific visitor enter the site, based on marketing and SEO, and how effective is the website at getting them to the info they need?

I would then examine the home page to determine if I could effectively get someone someplace without the need of a mega menu.  You have tons of options to choose from, so it would take analyzing the motivational force with each visitor, and using those sources to encourage a click in deeper.

As for the two menu problems, I do see it in the source when looking at it.  You would be better off using a script to change the menu for mobile instead of having two separate menus.

I haven't checked any of this code, but this was a resource I found quickly: http://responsivenavigation.net/

Forget to link the IIS SEO content: http://moz.com/blog/what-every-seo-should-know-about-iis

Well, the first thing to consider is the keyword cannibalization: http://moz.com/blog/how-to-solve-keyword-cannibalization

Optimizing several pages for the same exact keywords can lead to lower rankings across the board.  I just tested this with my own site a couple weeks ago, and it produced the same results as before.  So, trying to rank your home page and internal pages can cause a problem.  This isn't an exact thing, but it is possible.

One thing I did notice about your website is that you are using an IIS based server, which is case sensitive.  That means that the server considers a /Health/ page to be separate to a /health/ page.  Your website utilizes uppercase URLs in the menu, but still displays the lower case if types in.  Are your external links going to the correct style URL?  If not, I would suggest fixing this problem.  You could be leaking authority.

You also have a tremendous amount of links on every single page.  That means that the authority that you pass internally between pages is miniscule, and doesn't provide much value.  Checking one of your pages I found over 400.  400 isn't a big deal with a super authoritative website, but with a DA of 27 you will struggle to get internal pages to rank.

Other things to consider on those pages is the page speed and server requests.

You would be better off doing your citation building manually.  That way you can ensure that the address doesn't get pushed out.  The citations that Moz utilizes are the main aggregates.  So, if an address get's put on one it will spread across a good portion of the internet.

Also, by not including a NAP onsite and in citations you will be hindering your sites ability to rank in the local results.  One of the big factors is the consistency of NAP across your website and other domains.  Not having it listed will put a wrench into this.  You have no choice, I totally understand that, but it is something to consider.

This would be a good place to utilize a canonical.  You can specify which one you want to be as the main source, and which is the duplicate.

What's your internal linking like?  Are you linking as often as reasonable to these inner pages with your keyword, or as naturally close to your keyword as you can be?

Website Grader just analyzes the presence of specific tags and sections.  It doesn't analyze the overall quality and effectiveness of the page.

Meaning, I can get an "A" and make a page not rank very easily, as well as being able to get a page to rank decently while still getting an "F."  It all depends on how competitive the vertical is, and how authoritative my domain is.

In Google Places you can turn off the address, and just have a service area listing.  If I were doing the SEO I would setup the Google Places like that, and just list the address on other less important ones.  99% of the time people won't stop by these types of services, and will just call.