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Category: Intermediate & Advanced SEO

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  • I have noticed a popular trend in web design which involves sections of content being started with what looks to be smaller sub heading something like <h3>, <h4> or <h5> and then followed by a bigger heading <h2>. My question is, what is the best way to deal with this visual structure and will having a structure like this hurt your SEO? <h5>Contact Us</h5> <h2>Get started with your next project in minutes!<h2> <p>Some text here ...</p> Here are some examples where the header structure is similar to above (smaller before bigger): https://www.snappr.com/ https://form.taxi/ https://fluz.app/ If that structure is bad for SEO, then it seems like a simple solution is to make it purely visual, mimicking a sub header with styling on a span or paragraph like these sites do: https://www.andrejilderda.nl/ https://nightwatch.io/ https://www.swingvy.com/ https://www.figma.com/ My only concern with that approach is because your section sub heading is no longer an actual header you will miss out on ranking important and relevant keyword information for that section. Is this correct something to be worried about? There is one last solution I stumbled upon that involves using headings for both but in reverse hierarchy so a <h3> is first but styled to be smaller, followed by a visually bigger <h4> which provides the addition context. https://avocode.com/ Anyone have thoughts, expertise or resources on the matter?

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  • Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.

    | gaiaslastlaugh
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  • Hi folks. Instead of an archive page template in my theme (I have my reasons), I am thinking of simply typing the post title as and when I publish a post, and linking to the post from there. Any SEO issues that you can think of? Thanks in advance!

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  • will critical error in wordpress to increase memory limit affect seo rankings?

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    | vde13
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  • Hi folks. I would like to discuss pagination. I use WordPress (Genesis, specifically). I ran my site through a site scan and it flagged an error which told me that my blog was producing duplicate meta descriptions because the  blog is paginated - the same meta description from the blog page is being used on Page 2, Page 3 etc. I looked into this and the Internet is awash with many other people scratching around for a solution. My understanding is that using a canonical link on the first page is not a good idea, because it says to Google that only Page 1 of the blog is important. I also read an article that states Google no longer reads the Rel=Prev/Next code that could be used to tell Google to ignore the issue. So, what's the solution? Do I even need one? As a side-thought, it seems to me that pagination is, well, pretty useless. I mean, if my blog has 20 pages and I've worked hard to create content, who is going to click through to anywhere near page 20? Nobody. There has to be a smarter way for people on-site to access content. I would love your thoughts on all of this. Cheers.

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  • Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.

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  • Hi, I am a regular user of Moz premium. I was advised some of my friends about Moz benefits. 4 months ago I found a low competition micro niche longtail keyword and made a website on it. The keyword difficulty was 16 and I was confident that I will rank on the top page. but now after posting 15 articles of that micro niche, I am still ranking on 129 position on Google search results. Can anybody advise me what is the problem with my site. Was the keyword difficulty had manupulated states on authenticative. My site name and https://www.vixpr.com/. Please guide me how I can take further benefits of Moz Premium.

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  • Hi everyone, I am aware that issue of local SEO has been approached numerous times, but the situation that I'm dealing with is slightly different, so I'd love to receive your expert advice. I'm running the website of a property management company which services multiple locations (www.homevault.com). From our local offices in the city center, we also service neighboring towns and communities ( ex: we have an office in Charlotte NC, from which we service Charlotte plus a dozen other towns nearby). We wanted to avoid creating dozens of extra local service pages, particularly since our offers are identical per metropolitan area and we're talking of 20-30 additional local pages for each area. Instead, we decided to create local service pages only for the main locations. Needless to say, we're now ranking for the main locations, but we're missing on all searches for property management in neighboring towns (we're doing good on searches such as 'charlotte property management', but we're practically invisible for 'davidson property management', although we're searvicing that area as well). What we've done so far to try and fix the situation: 1. The current location pages do include descriptions of areas that we serve. 2. We've included 1-2 keywords for the sattelite locations in the main location pages, but we're nowhere near the optimization needed to rank for local searches in neighboring towns (ie, some main local service pages rank on pages 2-4 for sattelite towns, so not good enough). 3. We've included the searviced areas in our local GMBs, directories, social media profiles etc. None of these solutions appear to work great. Should I go ahead and create the classic local pages for each and every town and optimize them on those particular keywords, even if the offer is practically the same, and the number of pages risks going out of control? Any other better ideas? Many thanks in advance!

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  • Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for  the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,

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