Does daily changing of price information in a title tag damage SEO?
-
Hi
I'm thinking about changing the title tag for all my pages daily, updating it with the most current price information. (As I think this could improve CTR) All the other keywords in the title tag would remain the same however.
Does anyone think this is likely to cause a problem with regards to ranking in Google and other search engines?
Thanks for any / all replies!
Cheers
-
agree with EGOL and irvingw. even if google crawls your pages near daily, having pricing information that changes constantly in a title tag is not best practices. Depending on what you're selling, you could draw inspiration from some of the larger E-commerce sites in terms of best practices for title tags on product pages.
-
On a sort of related note I used to produce a weekly report for an event in our city. I would change the title tag each week to say, "xyz event in Anycity for sept 24-25". I don't think the regular change to the title tag hurt the serps at all.
But, as others have said, you don't know when Google will update the index, so if you change the price from $10 to $12, but the index still says $10, then you'll have unhappy customers. So, I would personally not change prices in my title tag.
One thing you could consider perhaps is this, "Green Widgets, only $10 until Sep 24".
-
Thanks for the reply.
As prices change frequently, but do not change in value by huge amounts, how about using a title which uses a phrase such as
'From Around £X etc....... '
-
I agree with irvingw.....
....and I also have a personal hypothesis that google will not value your pages as highly if you are making frequent changes to your title tags. This isn't anything that I have put to scientific testing... just a personal opinion based upon a limited number of observations that I don't want to repeat for reasons that you might understand.
-
I am not sure I can be definitive on the ranking benefits. I generally think they are beneficial because the page is changing and updating regularly which could indicate it is more relevant. Again though, I am not really sure on this and most of the articles I found on the subject are a few years old or more.
I mostly wanted to caution you on the user experience of changing prices in the title tag. The main problem I can see with this, is if the price of an item went up but Google still showed an older lower price. You may get a disappointed customer if they expect one price they see in Google but find a higher one on the page once clicked. They may think you are doing the old "bait & switch".
-
I wouldn't do that because Google is not going to update your title tag every day like clockwork so if you're thinking the title tag will line up with the pricing on the page that won't happen - the daily price on your page will be one thing and the title tag will be a price from a few days ago. It could be construed as misleading because the user will see one price in the title tag, click on it and see a different price on the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Problems with Loading to a Subfolder?
A client has a single page app website that shows https://example.com/example when you visit https://example.com . I don't think this is a redirect; I think it's a URL rewrite. My questions: Is this setup common with single page apps? What are the SEO benefits or drawbacks of having a domain's homepage load, rewrite, or redirect to a subfolder?
Technical SEO | | Kevin_P0 -
Some SEO 2016 questions
Hello MOZ Community, I have some questions where the following is still working for seo in 2016: Is an exact keyword in the domain still a good start? If a domain contains the most important keyword does one still need subfolders with that keyword in the url? Do you need multiple subpages so the main url becomes stronger? Is linkbuilding still the number one factor? Thank you for your thoughts!
Technical SEO | | mhenze0 -
My .htaccess has changed, what do i do to avoid it again...?
Hello Today i notice that our site did not auto changed from without www to with, when i checked the .htaccess file i notice # in-front of each line and i know we did not insert it in there, after i removed it it worked fine. The only changes that we did recently was to a mobile version to the site but the call to autodirect is in a JS and not in the .htaccess, could it be the server..? is there any way that anything else might cause this...? The site is HTML and WP could it be because of that...? Thank's Simo
Technical SEO | | Yonnir0 -
Having both <title>and <meta name="title"...> on a web page?</title>
Hi All, Client of mine using reversed Meta Tags format in their website and Honestly i never saw such Meta Tags formats. In my opinion having 2 Title tags and wrong reversed description tag is not correct and the needs to be removed, and other tags need to be changed,too But they said that it probably doesn't make a difference because weird thing is Search Engines are apparently able to index them ,So they don't think it affects search engine results and won't remove it just based on opinion. So should i persist in correcting them or just hope for the best and ignore it?!?!?! Thanks!
Technical SEO | | DigitalJungle0 -
Why "title missing or empty" when title tag exists?
Greetings! On Dec 1, 2011 in a SEOMoz campaign, two crawl metrics shot up from zero (Nov 17, Nov 24). "Title missing or empty" was 9,676. "Duplicate page content" was 9,678. Whoa! Content at site has not changed. I checked a sample of web pages and each seems to have a proper TITLE tag. Page content differs as well -- albeit we list electronic part numbers of hard-to-find parts, which look similar. I found a similar post http://www.seomoz.org/q/why-crawl-error-title-missing-or-empty-when-there-is-already-title-and-meta-desciption-in-place . In answer, Sha ran Screaming Frog crawler. I ran Frog crawler on a few hundred pages. Titles were found and hash codes were unique. Hmmm. Site with errors is http://electronics1.usbid.com Small sample of pages with errors: electronics1.usbid.com/catalog_10.html
Technical SEO | | groovykarma
electronics1.usbid.com/catalog_100.html
electronics1.usbid.com/catalog_1000.html I've tried to reproduce errors yet I cannot. What am I missing please? Thanks kindly, Loren0 -
Optimum title and description meta tag length
Hi all, I have read that a title tag and description tag length of 69 and 156 characters respectively, should be used as this is all that Google will show in the search results, but that search engine robots will read longer titles and descriptions and additional characters will have an effect on ranking algorithms. However, is there any SEO benefit in making title and description tags longer to include more keywords to aid ranking, even though the latter part won't be visible in the results. I have read elsewhere on this forum that there may be concerns with regards to keyword dilution, but what about keyword reinforcement, i.e. by a repetition of the main keyword at the end of the title/description (I mean in a readable manner here, not 'stuffed')? Thanks in advance, Gareth
Technical SEO | | gdavies090319770 -
Is there an onsite seo api?
Im trying to find an api which I can intergrate with my database for onsite keyword checking. Does anyone know if there is one available on the market? thanks, Chris
Technical SEO | | seomasters0 -
Does using tags instead of " " good for SEO purposes?
I'm currently using <pr>tags for paragraphs and came across an article that said it is better for search engines to see the</pr> tag than
Technical SEO | | ibex
tag to separate paragraphs.0